Find out what's happening at Milestone | new products, innovations, awards and people.
Crescent's Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 days with Data-Driven Digital Marketing13% longer time on site, 16% decrease in bounce rate and a 9% increase in page views in just under 5 months. 89% growth in Group RFP leads within 60 days after new site live.
Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%60 days after launch of a new Mobile-First portal website, Ginger Hotel chain saw a jump of 36% in revenue booked directly through the site.
Milestone Insights 2018 edition provides location-based businesses with affordable digital marketing competitive benchmarking & analysisInnovative digital marketing competitive benchmarking platform comes with new features and affordability for location-based businesses of all sizes.
Milestone Enhances Local Events Publishing Platform with New Channels & Third-Party Site CompatibilityMilestone's Local Events can now push events to Facebook Local and Eventbrite and can be deployed on non-Milestone CMS websites.
HSMAI Will Honor Milestone with One Gold & Two Silver Adrian Awards for Digital MarketingDecember 08,2017 | Santa Clara, CA - Hospitality Sales & Marketing Association International (HSMAI) will honor Milestone with one Gold Adrian Award for the exceptional website developed for Grand Velas Los Cabos.
Milestone Wins 9 Interactive Media Awards™ for Exceptional Web Design of Customer WebsitesNovember 10, 2017 | Santa Clara, CA - Milestone wins 9 Interactive Media Awards™ for exceptional web design of customer websites - 5 Best in Class Awards and 4 Outstanding Achievement Awards.
Milestone Launches "True" Mobile First Hotel Website DesignOctober 17, 2017, Santa Clara, CA - Milestone announced today that it is launching a new website design product truer to the concept of "Mobile First."
Milestone Shortlisted for Best SEO Software Suite, Best Search Software Tool, & Innovation in Analytics Software by Prestigious US Search Awards 2017September 29, 2017, Santa Clara, CA – US Search Awards 2017, a competition that celebrates the very best in SEO, PPC, Digital and Content Marketing, announced today that Milestone, Inc. has been chosen as a semi-finalist in three categories.
For the 4th Time, Milestone, Inc. Appears on the Inc. 5000 list, Ranking No. 4180 with Three-Year Sales Growth of 64%September 6, 2017, Santa Clara, CA - Inc. magazine today ranked Milestone, Inc. number 4,180 on its 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies.
How Can You Make the Most Out of Your Digital Marketing Plan in 2018?Santa Clara, CA - August 2017 / Newsmaker Alert / Milestone Inc. announces the publishing of a new white paper focused on ensuring a company's digital marketing spend is applied effectively and correctly.
Book the Date: Milestone Webinar on Keys to Planning Your 2018 Digital Marketing BudgetLearn about the "must have" marketing technologies and strategies for 2018
THE MOST RECENT DIGITAL MARKETING NEWS Aug 2017A source for the most relevant stories regarding your digital marketing presence
Milestone announces new intuitive dashboard for Insights softwareMilestone puts the power of digital benchmarking and competitive analysis in the hands of business users. June 22, 2017, Santa Clara, CA - Milestone Inc. announced the launch of a new version of Insights software, featuring a completely revised digital intelligence and competitive benchmarking dashboard.
Is Your Slow Hotel Website Costing You $100K Per Year Or More?Milestone websites outperform competitors by up to 2,200%. Santa Clara, CA - June 2017 / Newsmaker Alert / Milestone Inc. today announced the publishing of breakthrough research on hospitality website performance.
Milestone Launches New Corporate WebsiteThe newly redesigned Milestone website offers visitors richer insight into the Milestone value proposition and refreshes the brand.
THE MOST RECENT DIGITAL MARKETING NEWS June 2017A source for the most relevant stories regarding your digital marketing presence
Milestone Continues Winning Streak with 9 Communicator Awards for Website DesignCombining creativity and technological skills, Milestone builds on legacy of award winning website design.
Milestone Announces Speakers, Agenda for 4th Annual Digital Marketing Conference, July 17-18May 23, 2017, Santa Clara, CA - Milestone, a leading provider of digital marketing software and services for hospitality, retail and finance, today announced the speakers and agenda for their 4th annual digital marketing conference - Engage 2017 - taking place July 17 and 18 at Hyatt Regency Chicago.
Milestone Wins Multiple Platinum and Gold Hermes Creative Awards for Exceptional Web DesignMilestone, a leading provider of digital marketing software and services for hospitality, retail and finance, won two platinum, two gold and one honorable mention for client websites at the recently announced Hermes Creative Awards.
THE MOST RECENT DIGITAL MARKETING NEWS May 2017A source for the most relevant stories regarding your digital marketing presence
Save the date: Milestone and Google to host webinar on customer journey, May 17 at 11:00am PTMilestone announced today that it will be hosting a webinar in conjunction with Google titled Get the Most Bang for Your Buck out of the Customer Journey on Wednesday, May 17, 2017.
New Milestone CMS Feature Returns $20 for Every $1 SpentHotel website recovers more than $18K on average utilizing Milestone CMS Revenue Recovery Module
THE MOST RECENT DIGITAL MARKETING NEWS April 2017A source for the most relevant stories regarding your digital marketing presence
Hotel Increases Conversion Rate by 68% and Booked Revenue by 52% After Launching Accelerated Mobile Pages (AMP) WebsiteThere is no doubt that lightning fast load speeds of mobile website pages are critical to revenue, considering 53% of consumers will leave a mobile site that takes more than 3 seconds to load.
THE MOST RECENT DIGITAL MARKETING NEWS March 2017A source for the most relevant stories regarding your digital marketing presence
Milestone Analytics Solves the Customer Journey Puzzle.The proliferation of multiple devices accompanied by the evolution of customer behavior has created new challenges in tracking and understanding customer journey for many online and omnichannel business in verticals such as online retail, banking, and hospitality.
4 Key Strategies to Shift Bookings from OTA to Direct - Part 2In part 1, we shared with you two digital marketing strategies that you can implement immediately that will drive higher direct revenue and shift market share from OTAs and other third parties.
4 Key Strategies to Shift Bookings from OTA to Direct - Part 1As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. Hoteliers often cite the digital media advertising budget strength of OTAs as the primary reason for this shift.
Milestone CMS delivers record 30% average revenue growth and 300% average group booking increases for its customers.Milestone CMS delivers record 30% average revenue growth and 300% average group booking increases for its customers, powered by a unique mix of technology, design and strategy.
ARTICLES & NEWS FOR DIGITAL MARKETERSA source for the most relevant stories regarding your digital marketing presence
NEWS FOR DIGITAL MARKETERSA source for the most relevant stories regarding your digital marketing presence
TOP NEWS STORIES FOR DIGITAL MARKETING October 2016Can Siri Talk To Your Website [Webinar Recap] - The Milestone team presented a technology trends webinar, Can Siri Talk To Your Website, to highlight the latest innovations in search marketing. A major focus of the webinar was around mobile and user trends; discussing AMP (Accelerated Mobile Pages) and how users expect an answer with the increase in voice search.
TOP NEWS STORIES FOR DIGITAL MARKETING September 2016Key Strategies to Maximize Your 2017 Budget [Webinar Recap] - The Milestone team presented a comprehensive webinar, Key Strategies to Maximize Your 2017 Budget, to alleviate budgeting concerns and unknowns for your 2017 digital plans. If you are tasked with creating your hotel's marketing budget you will find value in watching! This webinar covers important hospitality goals (such as decreasing dependencies on OTAs) and the digital campaigns to budget for to attain your marketing goals.
(Santa Clara, CA: August 8, 2016) - Is your website AMP ready? Google announced on August 3rd, 2016 that AMP pages - https://www.ampproject.org/ - are available beyond the news carousel and in main search engine results pages.
Google to Roll Out Accelerated Mobile Pages (AMP) to Main Search Engine Results Pages (SERPs)Milestone's Galexi CMS Delivers a Rich AMP Experience
(Santa Clara, CA: August 8, 2016) - Is your website AMP ready? Google announced on August 3rd, 2016 that AMP pages - https://www.ampproject.org/ - are available beyond the news carousel and in main search engine results pages.
Are You Ready for Multi-Channel Digital Engagement?Get up to date on the latest trends and strategies for creating a personalized experience on web and mobile. This edition of Milestone Insights highlights how to create converting content, the need for storytelling, latest website design concepts, and proven programming and conversion rate optimization tactics for web and mobile.
Are You Present Across Your Customer Conversion Funnel?Hotel guests are engaging with multiple devices and digital channels to make their lodging purchase decisions. This includes: Website, Organic Search, Paid Search, Social Media, among others. This edition of Milestone Insights highlights strategies you can implement to optimize your conversion funnel.
Milestone Insights Newsletter - May 2016Hotel guests are engaging with multiple devices and digital channels to make their lodging purchase decisions. This includes: Website, Organic Search, Paid Search, Social Media, among others
Social Media: Generate More than Just "Likes" [Webinar]Milestone presents a complimentary webinar to discuss how social media fits into today's complex conversion funnel. Digital marketers wanting to better understand the latest social media developments and how they impact their local businesses are encouraged to attend.
Milestone Digital Marketing Suite Wins IMA AwardsSANTA CLARA, CA -- Milestone Internet Marketing, the leader in hospitality digital marketing software and services, announced that three of their software platforms - NAPtune™ Local Listings Manager, eBuzz Connect™ Reviews Manager and MediaConnect360™ Social Media Manager - have won the "Best in Class Software" in the Interactive Media Council 2015 Awards.
Staying On Top of the Local Mobile Experience: The AMP Optimized ExperienceWho does not have a mobile phone? Today, there are 2.6 billion global mobile subscribers and by 2020 this number will grow to 6.1 billion. To make the mobile web experience rich, a group of experts,
Paid Marketing Optimization Drives Revenue In Conversion Funnel [Webinar]Milestone and Google's Strategic Partner Manager, Nicole Walsh, are presenting a complimentary webinar to discuss how paid marketing fits into today's complex travel conversion funnel. Milestone, a designated Google Partner,
Attend 2016 Digital Marketing Conference to Increase Market Share and Direct BookingsWe are excited to announce our 3rd Digital Marketing Conference, which will take place at the Hyatt Regency Chicago, July 25th-26th. Directors of Revenue, Directors of eCommerce, Marketing Managers, Directors of Sales and GMs are all invited to discover digital marketing trends and strategies rarely discussed in public forums.
[Download White Paper]: Are You Present Across Your Customer's Digital Journey?Hotel guests are engaging with multiple devices and digital channels to make their lodging purchase decisions. This includes: website, organic search, paid search, social media, meta search, email marketing, mobile, and listings on referral sites. In the info-graphic below,
Join Milestone Founder & President Benu Aggarwal at LSA conference 2016We are delighted to announce that Our Founder & President will be speaking at the Local Search Association's 2016 Conference, Benu will be part of a panel discussion that will explore what differentiates marketers
Wrapping it up with Best of Show: Top SMX TakeawaysMilestone Team attended the week long SMX West 2016 conference, in the last session panelists took time describing what had the biggest impact on them during the week
Bulldog 100University of Georgia recognizes Milestone as one of the fastest-growing bulldog businesses
Conversion Funnel WebinarMilestone is inviting you to our complimentary webinar where we will examine today's digital customer journey and how to optimize the hospitality conversion funnel. We will discuss key trends impacting search and benchmarks for marketing campaigns.
HSMAI: Using Data to Drive Marketing EffectivenessThe Digital Marketing Strategy Conference for HSMAI, Hospitality Sales and Marketing Association International, is the highlight of the winter for Milestone. The Digital Marketing Conference in New York City
Milestone and Micros eCommerce: A new chapter begins.We are delighted to announce the acquisition of MICROS eCommerce business unit (formerly known as TIG Global), a provider of digital marketing solutions for the hospitality and retail industries, based out of Chevy Chase, MD.
Milestone Digital Marketing Conference Showcases Evolving Digital Strategies for Hotel Direct Revenue StreamsSign Up Now to Attend Milestone's Digital Marketing Conference on September 14th and 15th. Milestone Internet Marketing announces the dates and agenda for their 2nd annual Digital Marketing Conference on September 14th and 15th
Milestone Receives "Best in Class" Honor from IMA AwardsMilestone's Luxury Website Designs and Digital Marketing Strategies Win Big. Milestone Internet Marketing, hospitality industry's leading provider in digital marketing won the highest honor possible with Best in Class awards for its websites at the recently announced
Mobile and Millennials - Is Your Website Ready?Key Website Features Hoteliers Need to Keep This Generation Engaged. Millennials are the generation of mobile. With 90% of the millennial generation having a mobile phone, it's no real surprise that your hotel website being mobile friendly is crucial. Not only does your site need to be mobile compatible
The 2015 Periodic Table of SEO - Success & Ranking Factors5 Key Factors That Changed From Last Year To This Year. The Periodic Table of SEO Success Factors for 2015 was released at SMX Advanced this month. Search engines consider hundreds of factors for search, thankfully this table highlights the most important factors for ranking high in search results.
Milestone Launches NAPtune™ Local Listings Management Cloud-based Software for Hospitality IndustryMilestone Internet Marketing, leader in hospitality digital marketing software and services, announced the release of NAPtune, a SaaS-based local listings management solution for the hospitality industry. NAPtune allows any location-based business
How Google's Mobile Friendly Ranking Signal Will Affect Your HotelsAccording to Google, as of April 21, they will roll out their "mobile-friendly" ranking signal update to their algorithm worldwide. Learn why this is critical to your business and what can you do to make sure your hotel website ranks in mobile search.
How Will Google's Mobile-Friendly Ranking Signal Affect Hotels?Google will extend its mobile-friendly ranking factor worldwide on April 21. Will your hotel get penalized in search rankings? Learn more here.
$100K In Additional Revenue From Responsive Hotel Website Design and Optimization [Case Study]The Days Inn Chicago is a boutique Wyndham hotel located in the heart of the downtown Chicago area. The property is located in a very competitive market with a hotel located on every corner.
Keywords - Are They Still Relevant for 2015 Hotel Marketing?Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO is no longer important and should be forgotten.
Consumers Trust Search Engines the Most! Does Your Hotel Marketing Strategy Include SEO?Search engines are increasingly filling a key role in meeting consumer information needs and has surpassed traditional media s consumer trust barometer. Find out what this means for hotels.
2015 Top Digital Marketing Trends and Strategies for Hotels [Infographic]Smart hotel marketers know that they need to keep track of the current trends and anticipate the next big thing in order to stay ahead of the competition. Here is Milestone and eCornell's infographic summary of the trends hotels need to keep an eye on and strategies to implement in 2015.
10 Hotel Digital Marketing Trends to Capitalize on the Holiday Season [Webinar Recap]The Holiday Season is fast approaching. In this recorded webinar video and recap, Milestone shares our top 10 hotel marketing trends to help you capitalize on the holiday season to drive traffic and direct online bookings for your hotel. What strategies are you implementing for your hotel?
Best Hotel Website CMS Software ToolMilestone's Galexi CMS 6.0 content management system for hotels captures Silver Stevie Award for Best New Software Product of 2014.
Social Media Marketing for Hotels | MilestoneLearn how Facebook's ban on fan-gated sweepstakes can affect your hotel social media marketing strategy and what you can do to still drive results to your hotel.
Responsive Design & Improved SEO Generate $300k in RevenueWhen building a responsive website, there are several key elements that need to be implemented in order for it to drive significant return on investment. Milestone recently worked with Holiday Inn Mart Plaza in developing their independent website,
In The Grand Schema of Things: Does Schema Boost Search Rank?The goal of search engines is to deliver the right result to the right user at the right time. Search engines are moving away from displaying results purely based on keyword search, and more towards conversational and semantic search. Learn about schemas and why it's important to implement them on your website.
Milestone Garners Top Awards From Horizon Interactive Awards and Communicator AwardsMilestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon Interactive Awards and Communicator Awards.
Google+ Best Practices for Business [Infographic]We live in a Google world and so does your business. You probably wonder why your business needs a Google+ page and what the benefits are. Google+ is an important piece of the puzzle that builds your online brand identity not only from a social perspective - circle size,
TripAdvisor Milestone Registrant NotificationAs part of our ongoing initiatives for our clients, we are connecting with TripAdvisor to improve your local presence. You will receive an auto-generated e-mail directly from TripAdvisor this quarter notifying there is a new registrant named "Georgiya Yoveva" with an affiliation "Marketing Agency" of your TripAdvisor listing.
Run Google Hotel Finder Ads Now!Having an increased presence in Google's new hotel search results not only improves visibility of your hotel property but it also helps to increase direct bookings. Milestone's Google Hotel Finder platform will allow your independent or brand property to participate in HPA, or Hotel Price Ads, that show in organic search results and Hotel Finder paid search ads.
Milestone Internet Marketing Founder Named One of HSMAI's Top 25 Extraordinary Minds in Hospitality for 2013Milestone Internet Marketing, Inc. announced today that its Founder, Benu Aggarwal, was honored by The Hospitality Sales & Marketing Association International (HSMAI), naming her one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing for 2013. Milestone is a leader in digital marketing and social media software and services for the hospitality industry.
GM's eCommerce Checklist for 2014Search engine algorithm and Internet marketing technology continue to evolve to adapt to the ever-changing consumer search behavior and trends. So what can hotels do to ensure optimized web presence?
Top Digital Marketing Trends for 2014In 2013, searchers evolved the way they sought information on the Internet, and towards the end of the year, search engines released their updates to better meet modern queries such as voice and conversational search. In 2014, we will clearly be able to see the effects of these new ranking methods. Social outreach, conversational intent, authority of the site, relevancy of the content to query and overall content quality will significantly impact the way your websites perform.
Milestone Wins Prestigious Awards in 2013Milestone garnered several top honors, including Internet Advertising Competition Awards for outstanding websites and social media campaigns, Interactive Media Awards (IMA) and WebAwards.
Top 8 Social Media Trends for 2014Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked room with Twitter feeds buzzing on dozens of monitors. As we gear up for 2014, keep eight points in mind to build a strong social presence that creates real value for you, your company and your consumers.
Milestone Named Among Silicon Valley's Fastest Growing Private CompaniesMilestone Internet Marketing, a leading provider of digital marketing software and services for the hospitality industry, was named to the Silicon Valley's fastest growing private companies for 2013 by Silicon Valley Business Journal for second year in a row.
Twitter Enters the World of Visual MediaAhead of their I.P.O., Twitter did something they have been refusing to do for years: they changed the format of how tweets appear in your newsfeed and on your profile. Photos from Twitter and videos from Vine now show previews directly in your feed without you having to click a link. While this may seem minor, it is a pretty bold move for Twitter. Having refused to alter their 140-character format for so long, this change allows Twitter to join the rest of the social world, putting your visual creativity front and center in your tweets.
Budgeting for Hotel Digital Marketing in 2014As we near the end of 2013, now is the time to plan ahead for an even better 2014. There are several online marketing strategies that are going to be essential for a successful year. This article dives into the recent trends we are seeing in the search industry, and recommendations on how hotels can adapt to these exciting changes to stay ahead of the competition. Learn key initiatives hotels should take on in order to enhance online presence, drive traffic to the hotel website, improve website conversion, and essentially increase online revenue.
4 Social Media Strategies for the Holiday SeasonAs the holiday season quickly approaches, you may be asking yourself, how do I promote my hotel during the holidays? Using social media, of course! The opportunities to capture the holiday traveler's attention are nearly unlimited. In this video, we explore four strategies to engage and convert your social media audience this season, including design tips, promotion suggestions, and video concepts.
Milestone Internet Marketing Launches MediaConnect360TMMilestone Internet Marketing, Inc. today announced the release of MediaConnet360TM, a specialized social media marketing management tool designed for the hospitality and travel market.
3 Tips for Expanding your Facebook ReachHave you ever asked yourself, "How do I reach more people on Facebook?". Given the massive amount of active users on Facebook, this powerhouse social channel serves as an undeniable opportunity to increase your hotel or other businesses' visibility and, more importantly, revenue. Find out 3 simple tips for expanding your total reach on Facebook in this quick video.
An Introduction to Google Local CarouselThe Google Local Carousel is Google's latest product designed to bring consumers the most relevant local search results possible. This article gives you a quick intro on what it is all about.
Milestone InsightsDigital marketing continues to evolve with the recent Google Penguin updates a few weeks ago, changes in local search engine marketing strategy, and the changes in the social media world. The conference offers a unique opportunity to learn some of the latest strategies for maximizing revenue from digital marketing in a hands-on, consultative environment.
Join Us at The First Ever Milestone User Conference!Milestone User Conference will provide you the latest insights into how the world of digital marketing is evolving and what hotels need to do to continue to adapt to the changing environment. The users will walk away with practical tips on how to enhance their digital marketing efforts at their properties or brands.
Review Filtering in the Loud World, the Good, the Bad, the UglyBetter customer reviews lead to higher rankings in search engines yet many authentic positive reviews seem to be disappearing due to review filtering. Find out how reviews are filtered and what you can do to prevent genuine ones from being taken off your page.
Apple Maps- What Can iDoNavigating the dynamic local ecosystem can be an obstacle for many business owners. As search queries become increasingly locally based, management of your presence on Apple Maps becomes extremely important especially for hoteliers. This article explains what Apple Maps is and how to manage your presence on this growing platform.
What Hotels Need to Know About Facebook Graph SearchIf you run a hotel, you should be paying attention to Facebook Graph Search, whether you have access to it or not. All the Likes you've been accumulating, the encouragement of people to check in, the monitoring of photos taken in your hotel: it can finally serve a purpose that will help your visibility and can even lead to bookings.
Milestone Extends Winning Streak - Captures Multiple Adrian Awards for Design, Internet Marketing, and Social Media Strategies for HotelsThe competition was hosted by the Hospitality Sales & Marketing Association International (HSMAI) and honors the best of the best in travel sales and marketing, specifically those who demonstrate the most creative and forward-thinking campaigns
What to Expect in 2013- Top Internet Marketing TrendsAs we look and plan ahead, several new trends and strategies have emerged that are essential to our "must do" list for 2013. This article covers some of the major trends we are noticing in the search industry and how they will impact customer behavior. We will also discuss how businesses, hoteliers, and search partners can capitalize on these exciting trends for 2013.
HSMAI Names Milestone Internet Marketing's CEO as One of Top 25 Extraordinary Minds in Hospitality Sales and Marketing for 2012The award recognizes the "best of the best" in the hospitality, travel and tourism industries and celebrates the sales, marketing, and revenue management leaders and innovators in the hospitality industry.
‘Sweep' Your Facebook Fans Off Their FeetAre you challenged with gaining new, high quality Facebook fans? Check out how Willows Lodge in Woodinville, Washington earned a huge increase in Facebook fans (and other social channels too!) in this recent Facebook sweepstakes.
Keys to Successful Online Marketing in 2013Social and Internet Marketing Strategies for 2013 - in this month's newsletter, Milestone shares insightful tips on how your business can run successful online marketing for 2013.
Milestone Internet Marketing, Inc. Named Among Business Journal's List of "Top Fastest Growing Silicon Valley Private Companies"Milestone Internet Marketing, Inc, a full-service Internet marketing agency, earned distinction last week from the Silicon Valley/San Jose Business Journal as one of the top local companies poised for growth. The Business Journal honored 75 companies that made the publication's annual Silicon Valley's Fastest-Growing Privately Held Company list.
Milestone Internet Marketing Experts Present Strategies for Tourism Industry to leverage Changes in Search Technology and Social MediaHotel operators, vacation managers, and franchisees will glean practical data and useful guides to help them maximize return on investment when thought leaders from Milestone Internet Marketing join industry experts in presenting the latest trends in search and social media at three important conferences this fall. Find out more about the events and how to register.
Milestone Wins 2 Best in Class Awards for Website Design and Internet Marketing StrategiesThe Interactive Media Awards (IMA) recognizes the highest standards of excellence in website design and development, and honors individuals and organizations for outstanding achievement. Winning entries demonstrate excellence in all categories.
Milestone Newsletter - July 2012After Google launched Google+ Local in the end of May this year, many questions were left unanswered about this new platform and how to use it. Do all businesses have a Google+ Local Page? What happened to the existing Google Places for Business pages? How do you access, manage, and leverage this new platform? Now that Google is seamlessly integrating its search, maps, mobile, and Plus pages, it's becoming increasingly important to get answers to these questions.
Milestone Newsletter - June 2012As social media channels adjust their functionality to favor sharing images and media based content, it's becoming increasingly important for companies to leverage this change with high-quality imagery. Learn how businesses, especially in the travel and hospitality verticals, can take advantage of this change.
Milestone Newsletter - May 2012Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven techniques to improve ad performance.
Milestone Wins Prestigious Awards for Outstanding Website Design and Internet Marketing StrategiesMilestone Internet Marketing has received top honors from this year's Internet Advertising Competition (IAC) Awards, capturing four awards for outstanding website design, internet marketing and social media campaigns. The winning entries - from an upscale resort website to a playful Facebook campaign - illustrate Milestone's creativity, innovation, impact, and copywriting excellence.
Milestone Launches eBuzz Connect 3.0Milestone Internet Marketing, Inc. is pleased to announce today the release of its 3rd generation of eBuzz Connect™, a social media and reviews monitoring solution specifically targeted for hotels, restaurants, and vacation rentals. The new enhanced version of eBuzz Connect provides advanced features as well as highlights data hotels need most for effective online reputation management.
Milestone Newsletter - April 2012Search trends are constantly evolving. In February alone, Google lunched 40+ changes to their algorithms and all these changes are driven to improve overall search results. This article provides a brief list of such changes and robust strategies that hotels can deploy to leverage these changes.
Milestone Newsletter - March 2012Facebook recently made another round of significant changes to the functionality of brand pages. Here are the highlights and how they impact your marketing efforts.
Milestone Newsletter - January 2012Whether you are just starting to set up social media profiles or have mastered social media marketing, hotels can benefit from learning ways to encourage their social media following to share published content. Here are 5 tips on how to encourage social sharing.
Milestone Newsletter - December 2011The new year always brings exciting new trends in online marketing. Join us for the next free webinar in our series where several of Milestone's marketing experts explore 10 of the hottest trends for hotels across a range of internet marketing categories: organic, paid and social.
Milestone Wins Over 30 Awards for Hotel Website Design and Internet Marketing StrategiesMilestone is proud of its track record of consistently producing search engine-friendly websites that deliver a high rate of return on investment and adhere to best practice programming guidelines provided by the search engines. Read more to see some of Milestones award-winning designs and strategies.
Milestone Newsletter - November 2011With the ever-changing world of social media, hoteliers may find it hard to stay on top fo the latest trends. To help‚ Milestone's social media team pieced together this list of top 10 social media trends we have seen in 2011.
Milestone Launches eBuzz Connect 2.0 Group Dashboard for Brands and Management GroupsMilestone Internet Marketing launches eBuzz Connect 2.0 Group. The purchasing decisions of savvy online users and travelers are highly influenced by social media and online guest reviews, and eBuzz Connect provides the hospitality and travel industry key tools that allow them to evolve with the inevitable change in travel search and booking.
Milestone Newsletter - October 2011Milestone Internet Marketing is excited to announce our plan to host social media webinars on an ongoing basis! Our first social media webinar scheduled for mid-November is open to all clients currently using Milestone's services. Our topic for this inaugural webinar will focus on "The Top 10 Tips for Acquiring Quality Facebook Fans.
Milestone Newsletter - September 2011When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started?
Milestone's Top 10Milestone's top 10 is a reader favorite. In this issue, we will cover the top 10 SEO tips.
Milestone Newsletter - August 2011Why should I stay at this hotel and not the one next door? A question most shoppers ask themselves before staying somewhere they haven't seen or heard of before. The point of reference most customers trust is a review or the new word of mouth in a global industry‚ which enables customers to become more emotionally comfortable with a decision. The act of managing this feedback is a popular term nowadays also known as online reputation management (ORM)
Old Domain Verses New Domain - If you have an old domain and have page rank built for the domain, it is better to keep that domain than buying a new one.
How to secure higher ranking on Search Engines - Top 10 TipsWant to secure higher ranking for your website on search engines? Here are Milestone's latest tips that really get the job done!
Old Domain Verses New Domain - If you have an old domain and have page rank built for the domain, it is better to keep that domain than buying a new one.
Milestone Newsletter -July 2011Are you up to speed with the latest innovations from Google? They are making significant strides in the social world with +1 buttons and the Google+ project. Get involved to make sure you're getting the maximum SEO benefits. And if you need a Google+ invite, we'll help you out.
The Power of Local MarketsAs Search Engines think of ways to evolve and innovate, they are increasingly turning towards local markets to make their systems easier and better to use from a "surfer's" perspective. In the quest to make searches more personalized and targeted for specific needs, Search Engines have come up with "Local Search."
Are You Blogging Yet?Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second!
Are You Blogging Yet? Blogging for LodgingBlogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, over 175,000 new blogs every day, and bloggers create over 1.6 million posts per day, or over 18 updates a second!
Hotels to HTMLs™ - Summer 2006 NewsletterMilestone is pleased to announce the release of its Summer 2006 E-Newsletter covering the topics below. Click on the links to read more. Happy Reading!
Milestone Newsletter - June 2011In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a consumer has a positive or negative experience at a hotel, one of the first things they want to do is rant or rave to their peers.
Are you driving a fast car with no wheels?Congratulations, you have a website! But no one can find it on the Internet. Even you cannot find your own hotel when you search. That's like having a fast car with no
Hotels to HTMLs™ - Fall 2006 NewsletterWant to dominate the playing field of e-marketing and search engine optimization? Find out about the latest search engines resources, tools and products that are enhancing the user experience and giving websites new avenues for optimizing search ranking in creative, organic ways. Milestone's latest trends and tips help explain the new landscape of web marketing and help you achieve the results you are searching for.
Milestone Newsletter - May 2011Google's new +1 button officially launches on April 30. Positioning this as a new method to provide the most relevent search results to their user, Google envisions users clicking the +1 button to recommend websites and articles to their peers.
Hits On The Web, Put Heads In Beds!Hits On The Web, Put Heads In Beds!
Independent and Successful - What Makes the Difference?Independent and Successful - What Makes the Difference?
Internet Marketing Can Revitalize Floundering HotelsCHARLOTTE, N.C. - Judging by the crowd that flocked to him after he finished giving an educational seminar on Internet marketing for hotels, Anil Aggarwal's advice struck pretty close to the heart. And what Aggarwal had to say was pretty simple - Internet marketing is the best way for hotels to reach customers and turn their businesses into cash cows.
Milestone Newsletter - April 2011The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in nature and 64% of the searchers on the net looking for results within 15 miles.
Milestone Newsletter - February 2011For the lodging industry, 2010 was a year of recovery as the US economy showed signs of relief. As 2011 kicks off, we find that internet marketing is an even more important part of the overall marketing portfolio of our hotels. One major shift in 2010 was the significant gain in popularity of social media channels, and we find that social media has firmly positioned itself in the tool chest for ecommerce managers and internet marketers. The smart hotelier needs to keep laser sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum Return on Investment (ROI). Here are Milestone's top ten eCommerce promotion ideas, channels, and strategies that we recommend to hoteliers in 2011. These tips and insights are based on carefully analyzing trends in the search engines and channels that are driving maximum returns for Milestone's clients and partners.
Milestone Internet Marketing Launches eBuzz Connect 2.0 Reviews Monitoring System with Key Features to Enhance Hotel Performance on Reviews and Social Media ChannelseBuzz Connect 2.0 features a completely revamped, intuitive dashboard with workflow and goals management integration - enhancing the usability and the actionability of the system. In addition, the tool provides direct interfaces to Facebook and Twitter for users to handle all their social media interactions from a single interface within eBuzz Connect.
Milestone Internet Marketing Wins Multiple New Awards. The Award Winning Spree Continues with Tally at over 22 Trophies in 2010Milestone Internet Marketing continues to win awards for its innovative website design and Internet marketing strategies, with over 22 awards received in 2010. Here, we list the 2010 award-winning sites developed by Milestone.
Milestone Internet Marketing Discusses Social Media and Internet Marketing Strategies for Hotels at the Travel Distribution Summit, SES, and Wisconsin Lodging ConferencesMilestones experts will be discussing its popular Internet marketing and social media strategies at upcoming conferences for the search technology and hospitality industries. The focus in these educational sessions is to provide hoteliers concrete ideas and case studies for successfully implementing social media with their Internet marketing strategies.
Effective Email MarketingEmail marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it's fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. High quality email campaigns can deliver effective messaging that drives action and manages customer relationships.
Milestone Newsletter - August 2010"The most common question that we get asked in the hospitality industry is why I should be concerned about social media and how will I benefit from social media elements. An essential follow-up to these questions is how should I go about optimizing for social media and measure ROI? In this article, we give tips about some of the key initiatives that you could undertake to maximize the gain on social media channels. The content in this article is gathered from several years of practical experience working on social media optimization strategies for our clients," says Anil Aggarwal, CEO of Milestone Internet Marketing.
Milestone Pockets Multiple Awards for Hotel Website Design and Internet Marketing StrategiesMilestone Internet Marketing, Inc. announced today that it was the recipient of multiple awards for its creative hotel website designs and innovative Internet marketing strategies in three recent Internet marketing competitions. The honors came from the Interactive Media Awards, Summit International Awards, and Communicator Awards whose judges represent some of the best the Internet advertising community has to offer.
Milestone Internet Marketing Discusses Social Media and Internet Marketing Strategies for Hotels at HITEC, HSMAI, and AAHOA ConferencesMilestone Internet Marketing, Inc. experts will be discussing its popular social media strategies at the upcoming major hospitality industry conferences AAHOA, HSMAI Conference, and HITEC. The focus in these educational sessions is to provide concrete ideas and case studies for hoteliers to implement social media and Internet marketing strategies at their hotels.
Milestone Newsletter - June 2010As social media grows in popularity and search engine visibility, hotels are looking for ways to balance the newest forms of media with some of the more traditional forms of marketing. Here are a few things to consider when working towards achieving the best results from your social media initiatives.
Milestone Internet Marketing and American Hotel & Lodging Educational Institute Launch Third Edition of the Popular Internet Marketing Book for Hotels(Lansing, MI and Santa Clara, CA - May 13, 2010 )- Milestone Internet Marketing Inc., California-based Milestone Internet Marketing and American Hotel & Lodging Educational Institute (EI) announced today the release of the third edition of From Hotels to HTMLs™: A Complete Guide to Internet Marketing for the Lodging Industry, authored by Internet marketing experts Benu and Anil Aggarwal, and printed and distributed by AH&LEI.
Milestone Newsletter - March 20102009 was a challenging year for the lodging industry, and forecasts and reports indicate that the lodging industry recovery will be a slow and demanding process. The smart hotelier should keep a laser sharp focus on the channels that are driving maximum return on investment. Here are the top 10 promotion ideas, channels, and strategies that we recommend to hoteliers in the New Year.
Milestone Internet Marketing Wins Multiple Adrian Awards: eBuzz Connect Hotel Online Reputation Monitoring Tool Wins Silver in Web Applications CategorySanta Clara, CA (January 19th, 2010 ) Milestone Internet Marketing Inc., announced today it won three silver awards in the recently concluded 2009 Adrian Awards Competition. The highlight among the award-winning entries is a silver award for eBuzz Connect, Milestones Social Media and Online Reputation Management System, in the Web Applications category.
Milestone Newsletter - December 2009Benu Aggarwal of Milestone Internet Marketing interviewed Rajesh Srivastava, GPM (principal group programming manager) of Bing Webmaster - Search Ecosystem. Rajesh shares his insights on why Bing is emerging as the most exciting and unique "decision" search engine for travel and small businesses.
Milestone Internet Marketing Wins Six New Website Design and Internet Marketing AwardsSanta Clara (November 18, 2009) - Milestone Internet Marketing announced today it won six new awards for its state-of-the-art hotel website designs and Internet marketing strategies in the recently concluded Davey Awards and W3 Awards Competitions. Milestones recent accolades add more awards to its already impressive trophy case.
Aqua Hotels and Resorts Licenses eBuzz Connect Social Media Management ToolSanta Clara, CA - (November 10, 2009) - Milestone Internet Marketing announced today that Aqua Hotels and Resorts has selected eBuzz Connect™ for Social Media and Online
Milestone Expands Product Offering for Social Media and Web 2.0 Strategies for HotelsSanta Clara (October 8, 2009) - Milestone Internet Marketing, Inc. announced today an expanded product offering for Social Media and Web 2.0 strategies for hotels and resorts. The expanded offering will enable hotels to take advantage of up and coming trends in Internet marketing and stay ahead of the competition.
Milestone Newsletter - August 2009Social Media continues to grow in importance. It has not only become one of the critical tools to interact with customers but is also considered one of the key elements impacting organic search and ranking for the hotel. Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue.
Milestone Internet Marketing, Inc. Launches eBuzz Connect™ Online Social Media Management for the Hospitality and Travel MarketSanta Clara, CA - (June 17, 2009) - Milestone Internet Marketing announced today the launch of eBuzz Connect™ Social Media Management System targeted at the hospitality and travel industries.
Milestone wins two additional awards for its innovative website design and strategic Internet marketing for hotels.Santa Clara, CA - (June 17, 2009) - Milestone Internet Marketing, Inc. announced today that it won two awards for its innovative website design and Internet marketing strategies for hotels.
Milestone Internet Marketing, Inc. Enhances Its Google CertificationsSanta Clara, CA - (June 4, 2009) - By enhancing its Google Certifications, Milestone is ensuring that it continues to offer the best in class paid advertising strategies and drive higher returns for its clients.
Milestone Newsletter - June 2009During SES New York, I had the pleasure to interview Fredric Vallaey from the Google PPC team. Fredric works in the Google Adwords team as a product Adwords evangelist and gave us some great tips on PPC strategies. Thank you so much Fredric for taking the out time to meet with us. Q: Our very first question is focused on a small business. As a small advertiser with a little budget, should you be going national or should you be geo-targeting?
Milestone Internet Marketing, Inc. Wins Best Hotel and Lodging Website AwardSanta Clara, CA - (April 8, 2009) - The Web Marketing Association (WMA) names www.NYLOhotels.com as the Best Hotel and Lodging Website in its recently concluded 2009 Internet Advertising Competition (IAC)
Milestone Newsletter - April 2009In a recent Milestone interview with Nathan Buggia, Webmaster for Microsoft Live Search and a true technical evangelist, we uncovered the cutting-edge logic and strategies for effective SEO for the travel industry - from the impact of organic content to creating business relationships through social media . . . and everything in between. For hotel websites, the most hard-hitting online promotions utilize a long-term mix of organic page content, accurate meta tags, social media networking, video, user-generated content, and smart domain names that engage the search engines and your new guests.
Utell Teams with Milestone Internet Marketing to Bring Ultimate Online Marketing to MembersSanta Clara, CA - (February 4, 2009) - Utell Hotels & Resorts (a service of Pegasus Solutions) and Milestone Internet Marketing have entered into a five-year renewable partnership to augment Utell's market-leading representation support with Milestone's award-winning online marketing services. As the world's largest third-party hotel marketing, sales and representation company, Utell serves more than 11,000 member hotels, which can now benefit from Milestone's top-rated, revenue-driving Internet marketing services.
Milestone Internet Marketing, Inc. Wins Multiple Adrian Awards for Excellence in Hotel Internet MarketingSanta Clara, CA - January 20, 2009 - Milestone Internet Marketing, Inc., a full-service internet marketing agency for hotels, announced today that it won three awards for Search Marketing Strategy in the "Hotel - Individual Property" category in HSMAI's recently concluded Adrian Awards Competition. Out of almost 1300 sites submitted for the Adrian Awards this year, Milestone was honored for its creative brilliance and best practices in internet marketing for the hospitality and travel industries.
Milestone Internet Marketing, Inc. Wins 5 WebAwards for Excellence in Internet Marketing for HotelsSanta Clara, CA - Oct 01, 2008 - Milestone Internet Marketing, Inc., (Santa Clara, CA) announced today that it has won five awards in the recently concluded Web Marketing Association's 12th Annual WebAward competition.
Milestone Newsletter - September 2008There's a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. We have been experimenting with several different strategies around social media and its relevance to the lodging industry. Here are some of the findings based on our initial research. We divide the social media landscape into 7 different categories as per the chart below.
Milestone Internet Marketing, Inc.'s Social Media Blog For Ginn Reunion Resort Wins Multiple AwardsSanta Clara, CA - July 23, 2008 - Milestone Internet Marketing, Inc., (Santa Clara, CA) announced today that it has won the IMA's Outstanding Achievement Awards
Milestone's Galexi CMS Focuses On Hospitality And TravelSanta Clara, CA - June 12, 2008 - Milestone Internet Marketing announced today the launch of its state-of-the-art, hosted Content Management System - Galexi™, targeted at the hospitality and travel segments
Milestone Newsletter - June 2008The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results.
Milestone Newsletter - May 2008Back by popular demand…Milestone's interview with Matt Cutts from Google. This interview was among the top 15 most read articles last month, according to Hotel Online. In case you have not yet had a chance to read the interview, you can view a copy of it here.
Milestone Newsletter - March 2008Last week, I had the pleasure of interviewing the head of Google's Web Spam team, Matt Cutts. He is very well respected in the SEO community for communicating and enforcing Google Webmaster Guidelines. The topic of our conversation was the Impact of Search on the Lodging Industry and Web 2.0.
Milestone President Talks to Matt Cutts from Google Regarding Best Practices for Promoting Hotels Online…In Febuary 2008 during SMX West, I had the pleasure of interviewing the head of Google's Web Spam team, Matt Cutts.
Milestone Newsletter - January 2008Effective internet marketing in the year 2008 will be a powerful promotional agent for the hotel industry - from major franchise chains in urban cities to independent inns in rural countryside. In fact, it has been projected that 40% of all hotel bookings will be generated from the internet in 2008. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct their strategies and budgets from traditional offline marketing to hard-hitting online highways. Savvy hoteliers who utilize the hottest trends and practices in internet marketing - from social networking to mobile websites - will be well rewarded for staying ahead of the competition curve and capturing more market share . . . both now and in the years ahead.
Milestone Newsletter - November 2007Why do we need to make our video searchable? Yes, the same old videos that we have been using for ages! Having a video is no longer useful unless it is created with search engine optimization in mind. According to emarketer, Online Videos are considered the third most effective online advertising media by US advertising executives today.
Milestone Becomes Corporate Friend of Cornell Center for Hospitality ResearchSanta Clara, CA - September 20, 2007 - Milestone Internet Marketing, Inc., (Santa Clara, CA) announce that we have become a Corporate Friend of the Cornell Center for Hospitality Research.
Milestone Internet Marketing, Inc. Wins Web Marketing Association's Excellence AwardSanta Clara, CA - September 20, 2007 - Milestone Internet Marketing, Inc., (Santa Clara, CA) announced today that its Grand Velas Resort Website (www.grandvelas.com) won the Web Marketing Association's 2007 International WebAward
Milestone Internet Marketing, Inc. Wins Gold Adrian Award for Excellence in Hotel Internet MarketingSanta Clara, CA - September 20, 2007 - Milestone Internet Marketing, Inc., (Santa Clara, CA) announced today that its Grand Velas Resort Website (www.grandvelas.com) won the HSMAI's Adrian Gold Award
Milestone Newsletter - September 2007Why do we need to make our video searchable? Yes, the same old videos that we have been using for ages! Having a video is no longer useful unless it is created with search engine optimization in mind. According to emarketer, Online Videos are considered the third most effective online advertising media by US advertising executives today.
Milestone Newsletter - July 2007One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds the complexity of measuring these results is that often a website that is being marketed and the actual booking engine where the transaction is closed may be on different servers. In this article, we explain the challenges of measuring search engine marketing results and some solutions for accurately tracking your investment returns.
Milestone Newsletter - June 2007Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it's fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships.
Milestone Newsletter - April 2007Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, over 175,000 new blogs every day, and bloggers create over 1.6 million posts per day, or over 18 updates a second!
2007-Internet Marketing Must Do's and Web 2.0 for the AdventurousDid you do your holiday shopping online? It's very likely that you did, along with millions of consumers who plan vacations, trips and travel on the Web. A survey conducted by TravelFocused.com tells us that more than 50% of consumers today are planning vacations and travel online.
Milestone Internet Marketing, Inc Licenses Hotels to HTMLs ™ Handbook to Best Western International (BWI) for Online EducationSanta Clara, CA - May 19, 2005 - Milestone Internet Marketing, Inc. announced today that Best Western International, The World's Largest Hotel Chain®, has licensed the online version of its Internet marketing handbook, Hotels to HTMLs
Comfort Inn Hayward Website Designed By Milestone Internet Marketing Awarded Best Website 2004 In Region 12 By Choice HotelsSanta Clara, California (December 17, 2004) - The Comfort Inn of Hayward, California received the honor of having their first website, which was designed and optimized by Milestone Internet Marketing, Inc.
Milestone's Hotels To HTMLs ™ Seminar Helps Hotel Industry Achieve Marketing Success on the InternetSanta Clara, California (December 7, 2004) - Created and presented by Milestone Internet Marketing, the Hotels to HTMLs™ workshop is being touted as the most practical and tactical Internet marketing seminar in the industry today.
Distibution Channel Revenue ManagementThe Internet continues to be a critical sales channel for the lodging industry. In the first six months of 2004, 60 percent of Web surfers shopped for travel services on the Internet, according to Nelson/Net ratings. Travel sites have become the most widely utilized online channels for booking travel, lodging, and complete vacation packages for millions of travelers around the globe. According to Media Metrix, in any given month, one in four Web users visits a travel site, such as Expedia or Travelocity, to search for information, find the lowest rates, and reserve rooms, trips, airline tickets and all-inclusive travel packages. As the lodging industry recognizes the significance of travel sites for hotel exposure and representation, hotels must capture every opportunity to maximize their presence and position on the major travel sites to stay competitive and effective in this online market.
Milestone Presents Hotels to HTMLs™ Workshop at AAHOA National Convention in Grapevine, Texas on April 22 -24, 2004Santa Clara, California (March 24, 2004) - Milestone Internet Marketing will be presenting the nationally-acclaimed "Hotels to HTMLs™ Workshop" at the Asian American Hotel Owners Association (AAHOA)
Milestone Internet Marketing Publishes Complete Handbook "From Hotels to HTMLs™" to Help Hotel Owners Harness the InternetSanta Clara, California (September 4, 2003) - Milestone Internet Marketing, a leading provider of internet marketing for the hotel industry, has produced a comprehensive handbook on internet marketing for the lodging industry, called "From Hotels to HTMLS"
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