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Mindset (Author- Carol Dweck) - with Benu Aggarwal
In this episode, Benu Agarwal, President and Founder, Milestone Inc. discussed the book Mindset: The New Psychology of Success, by Stanford psychologist and Professor Carol Dweck. Benu shared her insights on how she embraced a growth mindset in her life and how it helped her grow Milestone and succeed as an entrepreneur, wife, and mother. Read MoreRead More Mindset (Author- Carol Dweck) - with Benu Aggarwal
May 19,2021
60 Second Marketer Coverage of Milestone: If Every Search Query Is a Question, Then Every Listing Is an Answer and Why Marketers Should Care
Hospitalitynet Coverage of Milestone: Milestone Inc. Captures Multiple HSMAI Adrian Awards for Supporting the Hospitality Community Amidst the Pandemic
Latestly Coverage of Milestone: Top 10 SEO Software and Managed Service Solution Providers
As Google and the other search engines use AI to get smarter and the algorithms evolve, SEO presents a bigger challenge to marketers. Auditing and baselining the site, doing keyword research, getting the technical SEO and site speed and experience right, doing on-page and off-page optimization, and monitoring and reporting require a wide range of specific skills and resources. Read MoreRead More Latestly Coverage of Milestone: Top 10 SEO Software and Managed Service Solution Providers
Feb 23,2021
Hospitalitynet Coverage of Milestone: Managing the Impact of Online Customer Reviews on Hotels in 2021
SearchEngineLand Coverage of Milestone: Saying adieu to AMP: You might be giving up rankings — and revenue
Since its introduction in 2015, Google’s Accelerated Mobile Pages (AMP) framework has been controversial. The company recently decided to no longer require AMP for inclusion in the Top Stories carousel. That may lead to abandonment of the format by many publishers – some of whom considered AMP coercive; however, the data argue that AMP pages do perform much better, boosting rankings and revenue. Read MoreRead More SearchEngineLand Coverage of Milestone: Saying adieu to AMP: You might be giving up rankings — and revenue
Feb 08,2021
Milestone Sr. Director of Sales Craig Carbonniere Awarded HSMAI’s Top 25 Minds
The HSMAI Top 25 Americas awards recognize leaders in sales, marketing, and revenue optimization of hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. Selected by a panel of senior industry executives, “Top 25” awardees are high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains. Read MoreRead More Milestone Sr. Director of Sales Craig Carbonniere Awarded HSMAI’s Top 25 Minds
Feb 07,2021
HSMAI Coverage of Milestone: Optimizing Your Website and Attracting More Customers
Is search engine optimization dead? No, in a world that focuses more than ever on digital interaction, SEO is increasingly important. 93 percent of online experiences start with a search engine. However, SEO is not just about keywords anymore. To have a genuinely optimal website, you have to design a well-functioning, easy-to-read site and provide a plethora of information designed to answer the questions customers are asking. Read MoreRead More HSMAI Coverage of Milestone: Optimizing Your Website and Attracting More Customers
Jan 27,2021
Milestone Tech Round-Up 2020
Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that happened on our technology-front. Read MoreRead More Milestone Tech Round-Up 2020
Jan 27,2021
Decoded Coverage of Milestone: 4 Critical Steps To Prepare Your Hotel Website For Voice
In July, we announced that the Rich Results Test is out of beta. In that blog post, we said that the Structured Data Testing Tool would be deprecated. Since then, we've heard your feedback and we'd like to give an update on what the future looks like for the Structured Data Testing Tool. Read MoreRead More An update on the Structured Data Testing Tool
Dec 12,2020
Milestone Wins Award as Influential Company 2020 from CIO Bulletin
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal. Read MoreRead More 2021 Business and Digital Marketing Trends
Dec 08,2020
Google Rolled Out the December 2020 Core Algorithm Update
2021 Hotel Strategies to Increase Traffic & Revenue
With multiple vaccines on the way, the end of the pandemic is visible, so now is the right time to consider and plan for recovery. Milestone has picked out some top proven strategies from its hotel strategy incubator called Portfolio to help you. Read MoreRead More 2021 Hotel Strategies to Increase Traffic & Revenue
Top Digital Marketing, Business, and SEO Trends for 2021
As we get ready to say goodbye and good riddance to 2020, we need to assess what kind of a year 2021 will be and where we need to focus to stay ahead. Milestone Research working with the Milestone thought leaders has compiled the following predictions and trends to help the community plan for 2021. Read MoreRead More Top Digital Marketing, Business, and SEO Trends for 2021
Nov 16,2020
Engage2020: Virtual Digital Marketing Summit
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers and non-customers. Read MoreRead More Engage2020: Virtual Digital Marketing Summit
Oct 29,2020
Milestone Hosts Digital Transformation Thought Leaders at Engage2020
Google: Slow Urls Can Potentially Impact Ranking of Other Faster Urls on Your Site
Google's John Mueller said that when it comes to Google measuring speed with the upcoming Google Page Experience and Core Web Vitals metrics, that sometimes individual slow URLs can potentially impact other faster URLs if Google cannot determine the speed of those faster URLs and those URL structures look similar. Read MoreRead More Google: Slow Urls Can Potentially Impact Ranking of Other Faster Urls on Your Site
Oct 01,2020
11 Headline Writing Tips to Drive Traffic & Clicks
Milestone Has Cracked the Code for Core Web Vitals
Milestone has been researching Core Web Vitals since they were announced in July 2020. They have figured out how to dramatically improve Core Web Vitals at scale and are building that solution into its SEO-first CMS. Read MoreRead More Milestone Has Cracked the Code for Core Web Vitals
Sep 21,2020
Milestone Research Defines 2020 Site Performance Benchmarks
Milestone Inc. Selected by Choice Hotels as a Qualified Vendor for Property Websites
Milestone Internet Marketing, Inc., a premiere provider of digital marketing solutions for the hospitality industry, has been selected as a Qualified Vendor by Choice Hotels International, Inc. Milestone will develop property websites for Choice Hotels franchisees across the world in an effort to help drive guests to the properties. Read MoreRead More Milestone Inc. Selected by Choice Hotels as a Qualified Vendor for Property Websites
Sep 17,2020
Forbes.com Coverage of Milestone Project for Marriott: Marriott's New What To Expect Feature Is A Great Resource For Booking Hotel Stays During COVID
Put simply, unavailable_after tags send a signal to search engines letting them know that the contents of a page should not be crawled after a certain date. Unlike “noindex” tags which are directives, the “unavailable_after” tag is a hint instead that could technically be ignored. Read MoreRead More Introduction to Unavailable_After
Sep 08,2020
A robot wrote this entire article. Are you scared yet, human?
Lubbock’s New Urban Retreat Hotel Trusts Milestone’s Expertise in Helping Launch Brand Website
Valencia Hotel Group’s newest urban retreat destination offering Cotton Court Hotel, in partnership with Milestone, is proud to announce the launch of its new website cottoncourthotel.com. Designed mobile-first, but equally as engaging on desktop, the website design reflects the clean and contemporary feel of the brand-new, luxury hotel property, capturing the brand and vibe of the hotel and local area. Read MoreRead More Lubbock’s New Urban Retreat Hotel Trusts Milestone’s Expertise in Helping Launch Brand Website
Aug 13,2020
Google Search adds flight, hotel search features around COVID-19
After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the pandemic. Google said these updates are important “because the impact of COVID-19 on destinations can vary, it’s important to stay up to date on the latest travel-related information for places you may want to visit.” Read MoreRead More Google Search adds flight, hotel search features around COVID-19
Aug 12,2020
Core Web Vitals: Less Than 15% of Sites Meet Benchmarks
Milestone Research Tracks Changes in Rich Result Appearance and Peformance
Some people in the industry have seen sharp drops in FAQ Rich Results impressions and clicks in mid-July. FAQ Rich Results show up under a traditional page listing. To explore the reported impact, we pulled data for 80 sites to compare June and July rich results performance, and for FAQ Rich Results we do not see a drastic change in Impressions, Clicks, and CTR down 6-10% and Position up 6%. So while we do believe some in the industry have seen big drops, but it appears not to be an across the board impact. Read MoreRead More Milestone Research Tracks Changes in Rich Result Appearance and Peformance
Jul 28,2020
Top 12 Digital Trends for 2020 Mid-Year-COVID-19, content, Google’s updates
Hacienda del Sol Revamps Website and Drives Year-on-Year Growth in Digital Bookings Despite the Pandemic, Increases Revenue by 16% and Mobile Traffic by 23%
Milestone Wins Big at Adrian Awards With Two Golds and Three Silvers
Milestone announced today it won a total of 8 prestigious Adrian awards including two highly coveted gold awards, three silvers, and three bronzes. The Hospitality Sales & Marketing Association International (HSMAI) honored Milestone Inc. for innovation in digital marketing and for its digital marketing platforms that drove significant ROI for its customers. The awards were granted for the projects done for several hospitality customers including Marriott Digital Services, Omni Hotels and Resorts, The Evelyn Hotel, a Triumph Hotels property located in New York City, and a Mexico luxury hotel group. Read MoreRead More Milestone Wins Big at Adrian Awards With Two Golds and Three Silvers
Oct 15,2019
Top 10 CMS Features to Maximize Your Website Traffic & Revenue
Milestone to Present at 3 Free Workshop Sessions at HSMAI New York
Silicon Valley, CA (January 21, 2019) – Milestone, Inc. announced today that it will be hosting three free digital marketing-focused workshops for hotels at the upcoming HSMAI Digital Marketing Conference in New York. The sessions will be held Tuesday, January 22 at the Marriott Marquis Hotel in New York City. Read MoreRead More Milestone to Present at 3 Free Workshop Sessions at HSMAI New York
Jan 17,2019
Milestone Wins 5 Adrian Awards for Hotel Website Design Wins Mobile Web Awards
Silicon Valley, CA (January 17, 2019) – The Hospitality Sales & Marketing Association International (HSMAI) will honor Milestone Internet Marketing with five Adrian Awards for digital marketing excellence for its winning entries in the annual Adrian Awards, the largest and most prestigious global travel marketing competition. This year Milestone is being recognized with 2 bronze awards, 2 silvers and one gold award for hotel website design and digital marketing. Read MoreRead More Milestone Wins 5 Adrian Awards for Hotel Website Design Wins Mobile Web Awards
Jan 15,2019
Milestone to Showcase new ChatBot Software and Presence Cloud Digital Marketing Suite at New York Conference
Milestone to showcase revolutionary new software platforms for digital marketers at HSMAI’s Digital Marketing Strategy Conference in New York
January 15, 2019 - Silicon Valley, CA. Milestone, the leading provider of digital marketing software and services for location-based businesses, announced today it will showcase two new products at the upcoming HSMAI Digital Marketing Strategy Conference at the Marriott Marquis Hotel in New York City.
Read MoreRead More Milestone to Showcase new ChatBot Software and Presence Cloud Digital Marketing Suite at New York Conference
Nov 14,2018
Milestone Starts the 2019 Awards Year with 5 Adrian Awards
Silicon Valley, CA (November 14, 2018) – The Hospitality Sales & Marketing Association International (HSMAI) will honor Milestone Inc. with five Adrian Awards for digital marketing excellence for its winning entries in the annual Adrian Awards, the largest and most prestigious global travel marketing competition. This year Milestone is being recognized with 2 bronze awards, 2 silvers and one gold award for hotel website design and digital marketing. Read MoreRead More Milestone Starts the 2019 Awards Year with 5 Adrian Awards
Jul 25,2018
Milestone features ENGAGE 2018 - Amazing Speakers, Critical Topics and Fun Highlight
Milestone Wins Prestigious 2018 “Best Overall Search Marketing Initiative” Search Engine Land Award
Milestone, a provider of digital marketing solutions for location-based businesses, was selected as recipient of the Search Engine Land’s prestigious “best overall search marketing initiative” at the 4th annual Search Engine Land Awards in Seattle, WA. Each year the “Landy Awards” acknowledge individuals, agencies and internal marketing teams in the digital marketing community who have demonstrated excellence in creating and executing organic and paid search marketing initiatives. Read MoreRead More Milestone Wins Prestigious 2018 “Best Overall Search Marketing Initiative” Search Engine Land Award
May 02,2018
Milestone Partners with Yelp to Launch New Client Offering
Milestone, a provider of digital marketing solutions for location-based businesses, today announced participation as a Yelp Ads Certified Partner (YACP) to enable Milestone to help location-based businesses manage their presence on Yelp. This new offering helps consolidate the work of managing a businesses’ online presence by allowing location-based businesses to manage their Yelp listings, restrict competitive advertising on the Yelp page with branded profiles and leverage the advertising-based solutions managed by Milestone. The program also includes access to Milestone’s analytics and reporting solutions, to help businesses understand the effectiveness of their Yelp presence. Read MoreRead More Milestone Partners with Yelp to Launch New Client Offering
Mar 14,2018
Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud with New User Interface
Milestone announces new intuitive dashboard for Insights software
Milestone puts the power of digital benchmarking and competitive analysis in the hands of business users.
June 22, 2017, Santa Clara, CA – Milestone Inc. announced the launch of a new version of Insights software, featuring a completely revised digital intelligence and competitive benchmarking dashboard. Read MoreRead More Milestone announces new intuitive dashboard for Insights software
Jun 14,2017
Is Your Slow Hotel Website Costing You $100K Per Year Or More?
Google/Amp.dev Coverage of Milestone: Milestone First to Market with AMP Solution for Hospitality Industry and Case Study
As part of their omnichannel strategy, Milestone’s standard practice is to track their clients’ page speeds across devices; AMP fit right into this performance-focused approach. “The promise of speed from the AMP framework was a big draw.” said Aggarwal. “For small to mid-size businesses’ websites, AMP pages have the added advantage of being able to leverage Google caches, something otherwise unaffordable by most of these smaller organizations. Read MoreRead More Google/Amp.dev Coverage of Milestone: Milestone First to Market with AMP Solution for Hospitality Industry and Case Study
Milestone Analytics Solves the Customer Journey Puzzle.
The proliferation of multiple devices accompanied by the evolution of customer behavior has created new challenges in tracking and understanding customer journey for many online and omnichannel business in verticals such as online retail, banking, and hospitality. Read MoreRead More Milestone Analytics Solves the Customer Journey Puzzle.
Feb 21,2017
4 Key Strategies to Shift Bookings from OTA to Direct - Part 2
4 Key Strategies to Shift Bookings from OTA to Direct - Part 1
As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. Hoteliers often cite the digital media advertising budget strength of OTAs as the primary reason for this shift. Read MoreRead More 4 Key Strategies to Shift Bookings from OTA to Direct - Part 1
Feb 14,2017
Milestone CMS delivers record 30% average revenue growth and 300% average group booking increases for its customers.
TOP NEWS STORIES FOR DIGITAL MARKETING October 2016
Can Siri Talk To Your Website [Webinar Recap] - The Milestone team presented a technology trends webinar, Can Siri Talk To Your Website, to highlight the latest innovations in search marketing. A major focus of the webinar was around mobile and user trends; discussing AMP (Accelerated Mobile Pages) and how users expect an answer with the increase in voice search. Read MoreRead More TOP NEWS STORIES FOR DIGITAL MARKETING October 2016
Sep 01,2016
TOP NEWS STORIES FOR DIGITAL MARKETING September 2016
Key Strategies to Maximize Your 2017 Budget [Webinar Recap] - The Milestone team presented a comprehensive webinar, Key Strategies to Maximize Your 2017 Budget, to alleviate budgeting concerns and unknowns for your 2017 digital plans. If you are tasked with creating your hotel’s marketing budget you will find value in watching! This webinar covers important hospitality goals (such as decreasing dependencies on OTAs) and the digital campaigns to budget for to attain your marketing goals. Read MoreRead More TOP NEWS STORIES FOR DIGITAL MARKETING September 2016
Aug 08,2016
Google to Roll Out Accelerated Mobile Pages (AMP) to Main Search Engine Results Pages (SERPs)
Are You Ready for Multi-Channel Digital Engagement?
Get up to date on the latest trends and strategies for creating a personalized experience on web and mobile. This edition of Milestone Insights highlights how to create converting content, the need for storytelling, latest website design concepts, and proven programming and conversion rate optimization tactics for web and mobile. Read MoreRead More Are You Ready for Multi-Channel Digital Engagement?
May 25,2016
Milestone Insights Newsletter – May 2016
Hotel guests are engaging with multiple devices and digital channels to make their lodging purchase decisions. This includes: Website, Organic Search, Paid Search, Social Media, among others Read MoreRead More Milestone Insights Newsletter – May 2016
May 25,2016
Are You Present Across Your Customer Conversion Funnel?
Hotel guests are engaging with multiple devices and digital channels to make their lodging purchase decisions. This includes: Website, Organic Search, Paid Search, Social Media, among others. This edition of Milestone Insights highlights strategies you can implement to optimize your conversion funnel. Read MoreRead More Are You Present Across Your Customer Conversion Funnel?
May 03,2016
Social Media: Generate More than Just “Likes” [Webinar]
Milestone presents a complimentary webinar to discuss how social media fits into today’s complex conversion funnel. Digital marketers wanting to better understand the latest social media developments and how they impact their local businesses are encouraged to attend. Read MoreRead More Social Media: Generate More than Just “Likes” [Webinar]
Apr 18,2016
Milestone Digital Marketing Suite Wins IMA Awards
SANTA CLARA, CA -- Milestone Internet Marketing, the leader in hospitality digital marketing software and services, announced that three of their software platforms – NAPtune™ Local Listings Manager, eBuzz Connect™ Reviews Manager and MediaConnect360™ Social Media Manager – have won the "Best in Class Software" in the Interactive Media Council 2015 Awards. Read MoreRead More Milestone Digital Marketing Suite Wins IMA Awards
Apr 06,2016
Staying On Top of the Local Mobile Experience: The AMP Optimized Experience
Attend 2016 Digital Marketing Conference to Increase Market Share and Direct Bookings
We are excited to announce our 3rd Digital Marketing Conference, which will take place at the Hyatt Regency Chicago, July 25th-26th. Directors of Revenue, Directors of eCommerce, Marketing Managers, Directors of Sales and GMs are all invited to discover digital marketing trends and strategies rarely discussed in public forums. Read MoreRead More Attend 2016 Digital Marketing Conference to Increase Market Share and Direct Bookings
Mar 21,2016
[Download White Paper]: Are You Present Across Your Customer’s Digital Journey?
University of Georgia recognizes Milestone as one of
the fastest-growing bulldog businesses Read MoreRead More Bulldog 100
Feb 25,2016
Conversion Funnel Webinar
Milestone is inviting you to our complimentary webinar where we will examine today's digital customer journey and how to optimize the hospitality conversion funnel. We will discuss key trends impacting search and benchmarks for marketing campaigns. Read MoreRead More Conversion Funnel Webinar
Feb 17,2016
HSMAI: Using Data to Drive Marketing Effectiveness
The Digital Marketing Strategy Conference for HSMAI, Hospitality Sales and Marketing Association International, is the highlight of the winter for Milestone. The Digital Marketing Conference in New York City Read MoreRead More HSMAI: Using Data to Drive Marketing Effectiveness
Oct 02,2015
Milestone and Micros eCommerce: A new chapter begins.
We are delighted to announce the acquisition of MICROS eCommerce business unit (formerly known as TIG Global), a provider of digital marketing solutions for the hospitality and retail industries, based out of Chevy Chase, MD. Read MoreRead More Milestone and Micros eCommerce: A new chapter begins.
Jul 28,2015
Milestone Digital Marketing Conference Showcases Evolving Digital Strategies for Hotel Direct Revenue Streams
Milestone Receives “Best in Class” Honor from IMA Awards
Milestone's Luxury Website Designs and Digital Marketing Strategies Win Big. Milestone Internet Marketing, hospitality industry's leading provider in digital marketing won the highest honor possible with Best in Class awards for its websites at the recently announced Read MoreRead More Milestone Receives “Best in Class” Honor from IMA Awards
Jul 10,2015
Mobile and Millennials – Is Your Website Ready?
Key Website Features Hoteliers Need to Keep This Generation Engaged. Millennials are the generation of mobile. With 90% of the millennial generation having a mobile phone, it's no real surprise that your hotel website being mobile friendly is crucial. Not only does your site need to be mobile compatible Read MoreRead More Mobile and Millennials – Is Your Website Ready?
Jun 22,2015
The 2015 Periodic Table of SEO - Success & Ranking Factors
5 Key Factors That Changed From Last Year To This Year. The Periodic Table of SEO Success Factors for 2015 was released at SMX Advanced this month. Search engines consider hundreds of factors for search, thankfully this table highlights the most important factors for ranking high in search results. Read MoreRead More The 2015 Periodic Table of SEO - Success & Ranking Factors
May 21,2015
Milestone Launches NAPtune™ Local Listings Management Cloud-based Software for Hospitality Industry
2015 Top Digital Marketing Trends and Strategies for Hotels [Infographic]
Smart hotel marketers know that they need to keep track of the current trends and anticipate the next big thing in order to stay ahead of the competition. Here is Milestone and eCornell's infographic summary of the trends hotels need to keep an eye on and strategies to implement in 2015. Read MoreRead More 2015 Top Digital Marketing Trends and Strategies for Hotels [Infographic]
Nov 25,2014
10 Hotel Digital Marketing Trends to Capitalize on the Holiday Season [Webinar Recap]
Responsive Design & Improved SEO Generate $300k in Revenue
When building a responsive website, there are several key elements that need to be implemented in order for it to drive significant return on investment. Milestone recently worked with Holiday Inn Mart Plaza in developing their independent website, Read MoreRead More Responsive Design & Improved SEO Generate $300k in Revenue
Jun 11,2014
In The Grand Schema of Things: Does Schema Boost Search Rank?
The goal of search engines is to deliver the right result to the right user at the right time. Search engines are moving away from displaying results purely based on keyword search, and more towards conversational and semantic search. Learn about schemas and why it’s important to implement them on your website. Read MoreRead More In The Grand Schema of Things: Does Schema Boost Search Rank?
May 22,2014
Milestone Garners Top Awards From Horizon Interactive Awards and Communicator Awards
We live in a Google world and so does your business. You probably wonder why your business needs a Google+ page and what the benefits are. Google+ is an important piece of the puzzle that builds your online brand identity not only from a social perspective – circle size, Read MoreRead More Google+ Best Practices for Business [Infographic]
Feb 25,2014
TripAdvisor Milestone Registrant Notification
As part of our ongoing initiatives for our clients, we are connecting with TripAdvisor to improve your local presence.
You will receive an auto-generated e-mail directly from TripAdvisor this quarter notifying there is a new registrant named "Georgiya Yoveva" with an affiliation "Marketing Agency" of your TripAdvisor listing. Read MoreRead More TripAdvisor Milestone Registrant Notification
Feb 19,2014
Run Google Hotel Finder Ads Now!
Having an increased presence in Google’s new hotel search results not only improves visibility of your hotel property but it also helps to increase direct bookings. Milestone’s Google Hotel Finder platform will allow your independent or brand property to participate in HPA, or Hotel Price Ads, that show in organic search results and Hotel Finder paid search ads. Read MoreRead More Run Google Hotel Finder Ads Now!
Jan 28,2014
Milestone Internet Marketing Founder Named One of HSMAI’s Top 25 Extraordinary Minds in Hospitality for 2013
Search engine algorithm and Internet marketing technology continue to evolve to adapt to the ever-changing consumer search behavior and trends. So what can hotels do to ensure optimized web presence? Read MoreRead More GM’s eCommerce Checklist for 2014
Jan 18,2014
Top Digital Marketing Trends for 2014
In 2013, searchers evolved the way they sought information on the Internet, and towards the end of the year, search engines released their updates to better meet modern queries such as voice and conversational search. In 2014, we will clearly be able to see the effects of these new ranking methods. Social outreach, conversational intent, authority of the site, relevancy of the content to query and overall content quality will significantly impact the way your websites perform. Read MoreRead More Top Digital Marketing Trends for 2014
Dec 31,2013
Milestone Wins Prestigious Awards in 2013
Milestone garnered several top honors, including Internet Advertising Competition Awards for outstanding websites and social media campaigns, Interactive Media Awards (IMA) and WebAwards. Read MoreRead More Milestone Wins Prestigious Awards in 2013
Dec 31,2013
Top 8 Social Media Trends for 2014
Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked room with Twitter feeds buzzing on dozens of monitors. As we gear up for 2014, keep eight points in mind to build a strong social presence that creates real value for you, your company and your consumers. Read MoreRead More Top 8 Social Media Trends for 2014
Nov 30,2013
Milestone Named Among Silicon Valley’s Fastest Growing Private Companies
Ahead of their I.P.O., Twitter did something they have been refusing to do for years: they changed the format of how tweets appear in your newsfeed and on your profile. Photos from Twitter and videos from Vine now show previews directly in your feed without you having to click a link. While this may seem minor, it is a pretty bold move for Twitter. Having refused to alter their 140-character format for so long, this change allows Twitter to join the rest of the social world, putting your visual creativity front and center in your tweets. Read MoreRead More Twitter Enters the World of Visual Media
Nov 29,2013
Budgeting for Hotel Digital Marketing in 2014
As we near the end of 2013, now is the time to plan ahead for an even better 2014. There are several online marketing strategies that are going to be essential for a successful year. This article dives into the recent trends we are seeing in the search industry, and recommendations on how hotels can adapt to these exciting changes to stay ahead of the competition. Learn key initiatives hotels should take on in order to enhance online presence, drive traffic to the hotel website, improve website conversion, and essentially increase online revenue. Read MoreRead More Budgeting for Hotel Digital Marketing in 2014
Oct 31,2013
4 Social Media Strategies for the Holiday Season
As the holiday season quickly approaches, you may be asking yourself, how do I promote my hotel during the holidays? Using social media, of course! The opportunities to capture the holiday traveler's attention are nearly unlimited. In this video, we explore four strategies to engage and convert your social media audience this season, including design tips, promotion suggestions, and video concepts. Read MoreRead More 4 Social Media Strategies for the Holiday Season
Sep 30,2013
Milestone Internet Marketing Launches MediaConnect360TM
Have you ever asked yourself, “How do I reach more people on Facebook?”. Given the massive amount of active users on Facebook, this powerhouse social channel serves as an undeniable opportunity to increase your hotel or other businesses’ visibility and, more importantly, revenue. Find out 3 simple tips for expanding your total reach on Facebook in this quick video. Read MoreRead More 3 Tips for Expanding your Facebook Reach
Aug 30,2013
An Introduction to Google Local Carousel
The Google Local Carousel is Google’s latest product designed to bring consumers the most relevant local search results possible. This article gives you a quick intro on what it is all about. Read MoreRead More An Introduction to Google Local Carousel
Jun 28,2013
Milestone Insights
Digital marketing continues to evolve with the recent Google Penguin updates a few weeks ago, changes in local search engine marketing strategy, and the changes in the social media world. The conference offers a unique opportunity to learn some of the latest strategies for maximizing revenue from digital marketing in a hands-on, consultative environment. Read MoreRead More Milestone Insights
May 31,2013
Join Us at The First Ever Milestone User Conference!
Milestone User Conference will provide you the latest insights into how the world of digital marketing is evolving and what hotels need to do to continue to adapt to the changing environment. The users will walk away with practical tips on how to enhance their digital marketing efforts at their properties or brands. Read MoreRead More Join Us at The First Ever Milestone User Conference!
Apr 30,2013
Review Filtering in the Loud World, the Good, the Bad, the Ugly
Better customer reviews lead to higher rankings in search engines yet many authentic positive reviews seem to be disappearing due to review filtering. Find out how reviews are filtered and what you can do to prevent genuine ones from being taken off your page. Read MoreRead More Review Filtering in the Loud World, the Good, the Bad, the Ugly
Mar 29,2013
Apple Maps- What Can iDo
Navigating the dynamic local ecosystem can be an obstacle for many business owners. As search queries become increasingly locally based, management of your presence on Apple Maps becomes extremely important especially for hoteliers. This article explains what Apple Maps is and how to manage your presence on this growing platform. Read MoreRead More Apple Maps- What Can iDo
Feb 28,2013
What Hotels Need to Know About Facebook Graph Search
If you run a hotel, you should be paying attention to Facebook Graph Search, whether you have access to it or not. All the Likes you’ve been accumulating, the encouragement of people to check in, the monitoring of photos taken in your hotel: it can finally serve a purpose that will help your visibility and can even lead to bookings. Read MoreRead More What Hotels Need to Know About Facebook Graph Search
Feb 06,2013
Milestone Extends Winning Streak - Captures Multiple Adrian Awards for Design, Internet Marketing, and Social Media Strategies for Hotels
What to Expect in 2013- Top Internet Marketing Trends
As we look and plan ahead, several new trends and strategies have emerged that are essential to our “must do” list for 2013. This article covers some of the major trends we are noticing in the search industry and how they will impact customer behavior. We will also discuss how businesses, hoteliers, and search partners can capitalize on these exciting trends for 2013. Read MoreRead More What to Expect in 2013- Top Internet Marketing Trends
Jan 28,2013
HSMAI Names Milestone Internet Marketing’s CEO as One of Top 25 Extraordinary Minds in Hospitality Sales and Marketing for 2012
Are you challenged with gaining new, high quality Facebook fans? Check out how Willows Lodge in Woodinville, Washington earned a huge increase in Facebook fans (and other social channels too!) in this recent Facebook sweepstakes. Read MoreRead More ‘Sweep’ Your Facebook Fans Off Their Feet
Strategies for Tourism Industry to Leverage Search Technology and Social Media
Hotel operators, vacation managers, and franchisees will glean practical data and useful guides to help them maximize return on investment when thought leaders from Milestone Internet Marketing join industry experts in presenting the latest trends in search and social media at three important conferences this fall. Find out more about the events and how to register. Read MoreRead More Strategies for Tourism Industry to Leverage Search Technology and Social Media
Aug 08,2012
Milestone Wins 2 Best in Class Awards for Website Design and Internet Marketing Strategies
After Google launched Google+ Local in the end of May this year, many questions were left unanswered about this new platform and how to use it. Do all businesses have a Google+ Local Page? What happened to the existing Google Places for Business pages? How do you access, manage, and leverage this new platform? Now that Google is seamlessly integrating its search, maps, mobile, and Plus pages, it’s becoming increasingly important to get answers to these questions. Read MoreRead More Milestone Newsletter – July 2012
Jun 01,2012
Milestone Newsletter – June 2012
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change with high-quality imagery. Learn how businesses, especially in the travel and hospitality verticals, can take advantage of this change. Read MoreRead More Milestone Newsletter – June 2012
May 01,2012
Milestone Newsletter - May 2012
Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven techniques to improve ad performance. Read MoreRead More Milestone Newsletter - May 2012
Apr 24,2012
Milestone Wins Prestigious Awards for Outstanding Website Design and Internet Marketing Strategies
Milestone Internet Marketing, Inc. is pleased to announce today the release of its 3rd generation of eBuzz Connect™, a social media and reviews monitoring solution specifically targeted for hotels, restaurants, and vacation rentals. The new enhanced version of eBuzz Connect provides advanced features as well as highlights data hotels need most for effective online reputation management. Read MoreRead More Milestone Launches eBuzz Connect 3.0
Apr 01,2012
Milestone Newsletter - April 2012
Search trends are constantly evolving. In February alone, Google lunched 40+ changes to their algorithms and all these changes are driven to improve overall search results. This article provides a brief list of such changes and robust strategies that hotels can deploy to leverage these changes. Read MoreRead More Milestone Newsletter - April 2012
Mar 01,2012
Milestone Newsletter - March 2012
Facebook recently made another round of significant changes to the functionality of brand pages. Here are the highlights and how they impact your marketing efforts. Read MoreRead More Milestone Newsletter - March 2012
Jan 26,2012
Milestone Newsletter - January 2012
Whether you are just starting to set up social media profiles or have mastered social media marketing, hotels can benefit from learning ways to encourage their social media following to share published content. Here are 5 tips on how to encourage social sharing. Read MoreRead More Milestone Newsletter - January 2012
Dec 01,2011
Milestone Newsletter - December 2011
The new year always brings exciting new trends in online marketing. Join us for the next free webinar in our series where several of Milestone’s marketing experts explore 10 of the hottest trends for hotels across a range of internet marketing categories: organic, paid and social. Read MoreRead More Milestone Newsletter - December 2011
Nov 10,2011
Milestone Wins Over 30 Awards for Hotel Website Design and Internet Marketing Strategies
With the ever-changing world of social media, hoteliers may find it hard to stay on top fo the latest trends. To help‚ Milestone’s social media team pieced together this list of top 10 social media trends we have seen in 2011. Read MoreRead More Milestone Newsletter - November 2011
Oct 20,2011
Milestone Launches eBuzz Connect 2.0 Group Dashboard for Brands and Management Groups
Milestone Internet Marketing launches eBuzz Connect 2.0 Group. The purchasing decisions of savvy online users and travelers are highly influenced by social media and online guest reviews, and eBuzz Connect provides the hospitality and travel industry key tools that allow them to evolve with the inevitable change in travel search and booking. Read MoreRead More Milestone Launches eBuzz Connect 2.0 Group Dashboard for Brands and Management Groups
Oct 01,2011
Milestone Newsletter - October 2011
Milestone Internet Marketing is excited to announce our plan to host social media webinars on an ongoing basis! Our first social media webinar scheduled for mid-November is open to all clients currently using Milestone’s services. Our topic for this inaugural webinar will focus on “The Top 10 Tips for Acquiring Quality Facebook Fans. Read MoreRead More Milestone Newsletter - October 2011
Sep 01,2011
Milestone Newsletter - September 2011
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started? Read MoreRead More Milestone Newsletter - September 2011
Why should I stay at this hotel and not the one next door? A question most shoppers ask themselves before staying somewhere they haven’t seen or heard of before. The point of reference most customers trust is a review or the new word of mouth in a global industry‚ which enables customers to become more emotionally comfortable with a decision. The act of managing this feedback is a popular term nowadays also known as online reputation management (ORM) Read MoreRead More Milestone Newsletter - August 2011
Jul 04,2011
How to secure higher ranking on Search Engines – Top 10 Tips
Are you up to speed with the latest innovations from Google? They are making significant strides in the social world with +1 buttons and the Google+ project. Get involved to make sure you’re getting the maximum SEO benefits. And if you need a Google+ invite, we’ll help you out. Read MoreRead More Milestone Newsletter -July 2011
Jun 30,2011
The Power of Local Markets
As Search Engines think of ways to evolve and innovate, they are increasingly turning towards local markets to make their systems easier and better to use from a “surfer’s” perspective. In the quest to make searches more personalized and targeted for specific needs, Search Engines have come up with “Local Search.” Read MoreRead More The Power of Local Markets
Jun 20,2011
Are You Blogging Yet?
Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second! Read MoreRead More Are You Blogging Yet?
Jun 10,2011
Are You Blogging Yet? Blogging for Lodging
Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, over 175,000 new blogs every day, and bloggers create over 1.6 million posts per day, or over 18 updates a second! Read MoreRead More Are You Blogging Yet? Blogging for Lodging
In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a consumer has a positive or negative experience at a hotel, one of the first things they want to do is rant or rave to their peers. Read MoreRead More Milestone Newsletter - June 2011
Want to dominate the playing field of e-marketing and search engine optimization? Find out about the latest search engines resources, tools and products that are enhancing the user experience and giving websites new avenues for optimizing search ranking in creative, organic ways. Milestone’s latest trends and tips help explain the new landscape of web marketing and help you achieve the results you are searching for. Read MoreRead More Hotels to HTMLs™ - Fall 2006 Newsletter
May 02,2011
Milestone Newsletter - May 2011
Google’s new +1 button officially launches on April 30. Positioning this as a new method to provide the most relevent search results to their user, Google envisions users clicking the +1 button to recommend websites and articles to their peers. Read MoreRead More Milestone Newsletter - May 2011
Internet Marketing Can Revitalize Floundering Hotels
CHARLOTTE, N.C. — Judging by the crowd that flocked to him after he finished giving an educational seminar on Internet marketing for hotels, Anil Aggarwal's advice struck pretty close to the heart. And what Aggarwal had to say was pretty simple — Internet marketing is the best way for hotels to reach customers and turn their businesses into cash cows. Read MoreRead More Internet Marketing Can Revitalize Floundering Hotels
Apr 01,2011
Milestone Newsletter - April 2011
The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in nature and 64% of the searchers on the net looking for results within 15 miles. Read MoreRead More Milestone Newsletter - April 2011
Feb 01,2011
Milestone Newsletter - February 2011
For the lodging industry, 2010 was a year of recovery as the US economy showed signs of relief. As 2011 kicks off, we find that internet marketing is an even more important part of the overall marketing portfolio of our hotels. One major shift in 2010 was the significant gain in popularity of social media channels, and we find that social media has firmly positioned itself in the tool chest for ecommerce managers and internet marketers. The smart hotelier needs to keep laser sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum Return on Investment (ROI). Here are Milestone’s top ten eCommerce promotion ideas, channels, and strategies that we recommend to hoteliers in 2011. These tips and insights are based on carefully analyzing trends in the search engines and channels that are driving maximum returns for Milestone’s clients and partners. Read MoreRead More Milestone Newsletter - February 2011
Nov 16,2010
Milestone Internet Marketing Launches eBuzz Connect 2.0 Reviews Monitoring System with Key Features to Enhance Hotel Performance on Reviews and Social Media Channels
Milestone Internet Marketing Discusses Social Media and Internet Marketing Strategies for Hotels at the Travel Distribution Summit, SES, and Wisconsin Lodging Conferences
Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. High quality email campaigns can deliver effective messaging that drives action and manages customer relationships. Read MoreRead More Effective Email Marketing
Aug 01,2010
Milestone Newsletter - August 2010
“The most common question that we get asked in the hospitality industry is why I should be concerned about social media and how will I benefit from social media elements. An essential follow-up to these questions is how should I go about optimizing for social media and measure ROI? In this article, we give tips about some of the key initiatives that you could undertake to maximize the gain on social media channels. The content in this article is gathered from several years of practical experience working on social media optimization strategies for our clients,” says Anil Aggarwal, CEO of Milestone Internet Marketing. Read MoreRead More Milestone Newsletter - August 2010
Jul 22,2010
Milestone Pockets Multiple Awards for Hotel Website Design and Internet Marketing Strategies
Milestone Internet Marketing, Inc. announced today that it was the recipient of multiple awards for its creative hotel website designs and innovative Internet marketing strategies in three recent Internet marketing competitions. The honors came from the Interactive Media Awards, Summit International Awards, and Communicator Awards whose judges represent some of the best the Internet advertising community has to offer. Read MoreRead More Milestone Pockets Multiple Awards for Hotel Website Design and Internet Marketing Strategies
Jun 08,2010
Milestone Internet Marketing Discusses Social Media and Internet Marketing Strategies for Hotels at HITEC, HSMAI, and AAHOA Conferences
As social media grows in popularity and search engine visibility, hotels are looking for ways to balance the newest forms of media with some of the more traditional forms of marketing. Here are a few things to consider when working towards achieving the best results from your social media initiatives. Read MoreRead More Milestone Newsletter - June 2010
May 13,2010
Milestone Internet Marketing and American Hotel & Lodging Educational Institute Launch Third Edition of the Popular Internet Marketing Book for Hotels
2009 was a challenging year for the lodging industry, and forecasts and reports indicate that the lodging industry recovery will be a slow and demanding process. The smart hotelier should keep a laser sharp focus on the channels that are driving maximum return on investment. Here are the top 10 promotion ideas, channels, and strategies that we recommend to hoteliers in the New Year. Read MoreRead More Milestone Newsletter - March 2010
Jan 19,2010
Milestone Internet Marketing Wins Multiple Adrian Awards: eBuzz Connect Hotel Online Reputation Monitoring Tool Wins Silver in Web Applications Category
Benu Aggarwal of Milestone Internet Marketing interviewed Rajesh Srivastava, GPM (principal group programming manager) of Bing Webmaster - Search Ecosystem. Rajesh shares his insights on why Bing is emerging as the most exciting and unique "decision" search engine for travel and small businesses. Read MoreRead More Milestone Newsletter - December 2009
Nov 18,2009
Milestone Internet Marketing Wins Six New Website Design and Internet Marketing Awards
Santa Clara (November 18, 2009) - Milestone Internet Marketing announced today it won six new awards for its state-of-the-art hotel website designs and Internet marketing strategies in the recently concluded Davey Awards and W3 Awards Competitions. Milestones recent accolades add more awards to its already impressive trophy case. Read MoreRead More Milestone Internet Marketing Wins Six New Website Design and Internet Marketing Awards
Nov 10,2009
Aqua Hotels and Resorts Licenses eBuzz Connect Social Media Management Tool
Milestone Expands Product Offering for Social Media and Web 2.0 Strategies for Hotels
Santa Clara (October 8, 2009) - Milestone Internet Marketing, Inc. announced today an expanded product offering for Social Media and Web 2.0 strategies for hotels and resorts. The expanded offering will enable hotels to take advantage of up and coming trends in Internet marketing and stay ahead of the competition. Read MoreRead More Milestone Expands Product Offering for Social Media and Web 2.0 Strategies for Hotels
Aug 01,2009
Milestone Newsletter - August 2009
Social Media continues to grow in importance. It has not only become one of the critical tools to interact with customers but is also considered one of the key elements impacting organic search and ranking for the hotel. Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue. Read MoreRead More Milestone Newsletter - August 2009
Jun 17,2009
Milestone wins two additional awards for its innovative website design and strategic Internet marketing for hotels.
During SES New York, I had the pleasure to interview Fredric Vallaey from the Google PPC team. Fredric works in the Google Adwords team as a product Adwords evangelist and gave us some great tips on PPC strategies. Thank you so much Fredric for taking the out time to meet with us.
Q: Our very first question is focused on a small business. As a small advertiser with a little budget, should you be going national or should you be geo-targeting? Read MoreRead More Milestone Newsletter - June 2009
Apr 08,2009
Milestone Internet Marketing, Inc. Wins Best Hotel and Lodging Website Award
In a recent Milestone interview with Nathan Buggia, Webmaster for Microsoft Live Search and a true technical evangelist, we uncovered the cutting-edge logic and strategies for effective SEO for the travel industry - from the impact of organic content to creating business relationships through social media . . . and everything in between.
For hotel websites, the most hard-hitting online promotions utilize a long-term mix of organic page content, accurate meta tags, social media networking, video, user-generated content, and smart domain names that engage the search engines and your new guests. Read MoreRead More Milestone Newsletter - April 2009
Feb 04,2009
Utell Teams with Milestone Internet Marketing to Bring Ultimate Online Marketing to Members
Santa Clara, CA - (February 4, 2009) - Utell Hotels & Resorts (a service of Pegasus Solutions) and Milestone Internet Marketing have entered into a five-year renewable partnership to augment Utell's market-leading representation support with Milestone's award-winning online marketing services. As the world's largest third-party hotel marketing, sales and representation company, Utell serves more than 11,000 member hotels, which can now benefit from Milestone's top-rated, revenue-driving Internet marketing services. Read MoreRead More Utell Teams with Milestone Internet Marketing to Bring Ultimate Online Marketing to Members
Jan 20,2009
Milestone Internet Marketing, Inc. Wins Multiple Adrian Awards for Excellence in Hotel Internet Marketing
Santa Clara, CA - January 20, 2009 - Milestone Internet Marketing, Inc., a full-service internet marketing agency for hotels, announced today that it won three awards for Search Marketing Strategy in the "Hotel - Individual Property" category in HSMAI's recently concluded Adrian Awards Competition. Out of almost 1300 sites submitted for the Adrian Awards this year, Milestone was honored for its creative brilliance and best practices in internet marketing for the hospitality and travel industries. Read MoreRead More Milestone Internet Marketing, Inc. Wins Multiple Adrian Awards for Excellence in Hotel Internet Marketing
Oct 01,2008
Milestone Internet Marketing, Inc. Wins 5 WebAwards for Excellence in Internet Marketing for Hotels
There’s a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. We have been experimenting with several different strategies around social media and its relevance to the lodging industry. Here are some of the findings based on our initial research. We divide the social media landscape into 7 different categories as per the chart below. Read MoreRead More Milestone Newsletter - September 2008
Jul 23,2008
Milestone Internet Marketing, Inc.'s Social Media Blog For Ginn Reunion Resort Wins Multiple Awards
The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results. Read MoreRead More Milestone Newsletter - June 2008
May 01,2008
Milestone Newsletter - May 2008
Back by popular demand…Milestone’s interview with Matt Cutts from Google. This interview was among the top 15 most read articles last month, according to Hotel Online. In case you have
not yet had a chance to read the interview, you can view a copy of it here. Read MoreRead More Milestone Newsletter - May 2008
Mar 01,2008
Milestone Newsletter - March 2008
Last week, I had the pleasure of interviewing the head of Google's Web Spam team, Matt Cutts. He is very well respected in the SEO community for communicating and enforcing Google Webmaster Guidelines. The topic of our conversation was the Impact of Search on the Lodging Industry and Web 2.0. Read MoreRead More Milestone Newsletter - March 2008
Feb 14,2008
Milestone President Talks to Matt Cutts from Google Regarding Best Practices for Promoting Hotels Online…
Effective internet marketing in the year 2008 will be a powerful promotional agent for the hotel industry - from major franchise chains in urban cities to independent inns in rural countryside. In fact, it has been projected that 40% of all hotel bookings will be generated from the internet in 2008. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct their strategies and budgets from traditional offline marketing to hard-hitting online highways. Savvy hoteliers who utilize the hottest trends and practices in internet marketing - from social networking to mobile websites - will be well rewarded for staying ahead of the competition curve and capturing more market share . . . both now and in the years ahead. Read MoreRead More Milestone Newsletter - January 2008
Nov 01,2007
Milestone Newsletter - November 2007
Why do we need to make our video searchable? Yes, the same old videos that we have been using for ages! Having a video is no longer useful unless it is created with search engine optimization in mind. According to emarketer, Online Videos are considered the third most effective online advertising media by US advertising executives today. Read MoreRead More Milestone Newsletter - November 2007
Sep 20,2007
Milestone Internet Marketing, Inc. Wins Gold Adrian Award for Excellence in Hotel Internet Marketing
Why do we need to make our video searchable? Yes, the same old videos that we have been using for ages! Having a video is no longer useful unless it is created with search engine optimization in mind. According to emarketer, Online Videos are considered the third most effective online advertising media by US advertising executives today. Read MoreRead More Milestone Newsletter - September 2007
Jul 01,2007
Milestone Newsletter - July 2007
One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds the complexity of measuring these results is that often a website that is being marketed and the actual booking engine where the transaction is closed may be on different servers. In this article, we explain the challenges of measuring search engine marketing results and some solutions for accurately tracking your investment returns. Read MoreRead More Milestone Newsletter - July 2007
Jun 01,2007
Milestone Newsletter - June 2007
Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it's fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. Read MoreRead More Milestone Newsletter - June 2007
Apr 02,2007
Milestone Newsletter - April 2007
Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, over 175,000 new blogs every day, and bloggers create over 1.6 million posts per day, or over 18 updates a second! Read MoreRead More Milestone Newsletter - April 2007
Mar 01,2007
2007–Internet Marketing Must Do's and Web 2.0 for the Adventurous
Did you do your holiday shopping online? It’s very likely that you did, along with millions of consumers who plan vacations, trips and travel on the Web. A survey conducted by TravelFocused.com tells us that more than 50% of consumers today are planning vacations and travel online. Read MoreRead More 2007–Internet Marketing Must Do's and Web 2.0 for the Adventurous
May 19,2005
Milestone Internet Marketing, Inc Licenses Hotels to HTMLs ™ Handbook to Best Western International (BWI) for Online Education
The Internet continues to be a critical sales channel for the lodging industry. In the first six months of 2004, 60 percent of Web surfers shopped for travel services on the Internet, according to Nelson/Net ratings. Travel sites have become the most widely utilized online channels for booking travel, lodging, and complete vacation packages for millions of travelers around the globe. According to Media Metrix, in any given month, one in four Web users visits a travel site, such as Expedia or Travelocity, to search for information, find the lowest rates, and reserve rooms, trips, airline tickets and all-inclusive travel packages. As the lodging industry recognizes the significance of travel sites for hotel exposure and representation, hotels must capture every opportunity to maximize their presence and position on the major travel sites to stay competitive and effective in this online market. Read MoreRead More Distibution Channel Revenue Management
Mar 24,2004
Milestone Presents Hotels to HTMLs™ Workshop at AAHOA National Convention in Grapevine, Texas on April 22 -24, 2004