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Jul 10

Mobile and Millennials - Is Your Website Ready?


Key Website Features Hoteliers Need to Keep This Generation Engaged


Mobile and Millennials – Is Your Website Ready

Millennials are the generation of mobile. With 90% of the millennial generation having a mobile phone, it's no real surprise that your hotel website being mobile friendly is crucial. Not only does your site need to be mobile compatible, but it needs to be beautifully designed, user friendly, and show relevant content for this generation. Surveys suggest that this group is not always thrilled by the mobile experience that they receive from businesses. Millennials expect, and even demand that your business be accessible by mobile, and if it isn't, they will leave.


Here are some vital features your website needs to keep this generation engaged and wanting to do more business with your organization:

  1. Design for the mobile first experience – make sure to design your website with mobile experience as the primary consideration. When designing your responsive website, keep the "thumb zone" in mind - users hold their phones in different ways. By keeping that in mind while designing, you will improve the mobile user experience.
  2. Make sure your website is mobile search compatible – mobile search rate has already surpassed desktop search in 2015. By marking up your web content withschemas and geo-tags, your mobile search traffic will be ready for the next generation search.
  3. Focus content marketing strategy on things to do in the area and destination experience - Millennials are destination and experience driven when choosing a hotel. By having local event and attraction information on your website, you emulate the offline business drivers in the online world. Your hotel stays relevant and offers the content that Millennials want to see.
  4. Personalization and relevance is critical – by providing an experience tailored to the user and location, you increase the relevance of content and build customer loyalty

With the millennial generation having greater impact on the travel industry, hoteliers need to Tune their website design, structure, and strategy to cater to this digitally savvy market. According to USA Today, 86% of the millennial generation feels that there are still a lot of websites without good mobile functionality. Is your website ready for mobile search and the millennial generation?


To learn more about "Mobile and Millennials – Is Your Website Ready?," attend Milestone's Digital Marketing Conference in Santa Clara, CA September 14th-15th. For more information about this conference, please click Milestone Digital Marketing Conference.


ABOUT MILESTONE

For more than 18 years, Milestone Internet Marketing has been a pioneer and provider of internet marketing solutions, including hotel website designs, responsive site, custom content creation, hotel social media and content marketing, and local and organic digital marketing for worldwide clients across multiple industries. With offices in Santa Clara and Chicago, Milestone offers cutting-edge strategies and products for hotels, resorts, brands, restaurants, spas, management companies and businesses around the world. At the forefront of innovation to achieve phenomenal return on investment for clients, our hotel websitessearch engine optimization and promotions,hotel social media strategies, and hotel Internet marketing tools have garnered numerous awards across many disciplines. Milestone was named one of Silicon Valley's fastest growing award-winning hotel internet marketing companies for 2013 by the Silicon Valley Business Journal and ranked #4155 in Inc. Magazine's 2014 list of 5000 fastest growing private companies in America. For more information on Milestone's services and products, please visit us at www.milestoneinternet.com.

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