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Press Contact: Gaurav Varma | Direct 408.200.2211

Latest Milestone News

Aug 19 2020

Lubbock’s New Urban Retreat Hotel Trusts Milestone’s Expertise in Helping Launch Brand Website

(Lubbock, TX)  - Valencia Hotel Group's newest urban retreat destination offering Cotton Court Hotel, in partnership with Milestone, is proud to announce the launch of its new website Designed mobile-first, but equally as engaging on desktop, the website design reflects the clean and contemporary feel of the brand-new, luxury hotel property, capturing the brand and vibe of the hotel and local area.

"Valencia Hotels create unique and compelling customer experiences, and Cotton Court will expand the collection with its South-Plains charm and sensibility," said Milestone CEO Anil Aggarwal. "The website will convey the quality and character of the property to entice site visitors to become guests, and cutting-edge technology will give hotel marketing a competitive advantage. This is just the kind of hotel experience people will be looking for as life returns more to normal in the fall," Aggarwal said.

Valencia Hotel Group prides itself on not only exceeding expectations when it comes to a good night's rest, but also providing the most unique offerings in each of its cities. Like other court-branded hotels within the Valencia Hotel Group collection, Cotton Court Hotel is an urban retreat with an emphasis on helping create authentic experiences for guests, offering complimentary bicycles, fire pits, live music and lawn games to provide guests the perfect escape. All of the hotels in the collection are built to showcase modern design and classic character. Hotels within the Valencia Hotel Group collection have been recognized with prestigious awards and accolades including US News & World report, Travel + Leisure, and Condé Nast Traveler.

The goal of the website build was to ensure Cotton Court Hotel shows up in relevant searches and extend the hotel experience forward to the moment of discovery and introduction to make as many browsers hotel and restaurant guests as possible. The site includes the most-advanced web site techniques, including Accelerated Mobile Pages, schema markup, progressive web apps (PWA), and is ADA-compliant. The simple, user-friendly site architecture reduces the number of clicks between site visitor and hotel guest, making it easy to browse, book or call. The site also helps enhance guest experience with FAQs as Traveler Insights and provides a local events calendar.

"The Cotton Court Hotel will truly be an urban retreat destination for both out-of-towners and Lubbockites alike," said Roy Kretschmer, Executive Vice President of Operations for Valencia Hotel Group. "We're taking an experience-centric approach to every aspect of the hotel and its amenities-and the creation of our restaurant/bar and outdoor gathering spaces is no exception. We're confident our brand of hospitality is something West Texans will appreciate and want to share with their friends," Kretschmer said.

About Valencia Hotel Group
Houston-based Valencia Hotel Group is a fully integrated hospitality company that provides management, development, branding and repositioning services for independent, full-service hotels owned by the company, in addition to third parties. Exceptional service, style and location have become brand trademarks. Earning both national and international recognition for their distinctive designs, amenities and settings, Valencia Hotel Group properties are destinations and gathering places within their respective communities, some further benefitting from and enriching their space within the cultural heart of a city. The company continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail and office components. The Valencia Hotel Group portfolio currently includes: Hotel Valencia Santana Row in San Jose, CA, Hotel Valencia Riverwalk in San Antonio, TX, The George™ in College Station, TX and Hotel Alessandra in Houston, TX.  The Court concept brands include Lone Star Court in Austin, TX,  Cavalry Court in College Station, TX, Texican Court in Irving, TX and coming soon Cotton Court in Lubbock, TX. For more information, please visit

About Milestone Inc
Milestone helps businesses create, organize, and amplify digital information with its digital presence platform and a full range of services tailored to customers' needs. Milestone grows the customer base by allowing searchers to easily find your business and book direct. Learn more about Milestone software and services by visiting

Lubbock’s New Urban Retreat Hotel Trusts Milestone’s Expertise in Helping Launch Brand Website
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