July 2012
Internet Marketing Workshop for Hotels
 
Social Media

SoLoMo – The Future of Promotion [Webinar]

Want to learn more about social, local, and mobile channels and the importance of integrating SoLoMo into your online marketing strategy? In this webinar on SoLoMo, we will be sharing information about each channel and practical tips on how to integrate social, local and mobile strategies to increase visibility for your website and online presence.[more]

 

Google+ Local: Who, What and How?

After Google launched Google+ Local in the end of May this year, many questions were left unanswered about this new platform and how to use it. Do all businesses have a Google+ Local Page? What happened to the existing Google Places for Business pages? How do you access, manage, and leverage this new platform? Now that Google is seamlessly integrating its search, maps, mobile, and Plus pages, it’s becoming increasingly important to get answers to these questions. [more]

 

in this issue

Social Media

SoLoMo – The Future of Promotion [Webinar]

Google+ Local: Who, What and How?

Facebook Timeline: FAQs Answered

Boost Your Fan Count with a Great Facebook Promotion [Case Study]

Start Your Social Media Campaigns Right


Internet Marketing

Testing Google’s Semantic Search: A Case Study

Why Bid on Branded Keywords?

5 Facts about Google + Local

Semantic Search Simplified and Decoded

Facebook Timeline: FAQs Answered

Now that Facebook’s Timeline layout has been entirely rolled out on all business pages, it’s time to take a better look at some of the challenges and questions that have been brought up most frequently during this change, along with some of the opportunities that the new interface presents. Some of the most commonly asked questions include (but are not limited to!), ‘How do I merge multiplebusiness pages?’, ‘How do I access my admin panel?’, ‘Where do I find comments left by fans?’ These questions and more answered inside. [more]

 

Boost Your Fan Count with a Great Facebook Promotion [Case Study]

While getting more fans on your Facebook page is only one piece of the puzzle of social media marketing, it is the most visible, and often frustrating, piece. For a new Facebook page, fan growth can be slow. Creating the right promotion for your brand is a great way to get new eyes, new fans and new customers! [more]

 

 

Start Your Social Media Campaigns Right

There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure you have the right channels in place to achieve those goals. And when it comes to socialmedia conversion, it all starts with a strong blog. [more]

 

 

Internet Marketing

Testing Google’s Semantic Search: A Case Study

Google’s new Knowledge Graph, also called “semantic search” takes search beyond keywords optimization. In other words, it tries to understand the intent and meaning behind the search phrase and then provide a more relevant and complete picture. Read more about a few case studies that we conducted on Semantic Search and the results.[more]

 

Why Bid on Branded Keywords?

Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher quality scores? Why would you spend time and money, managing a campaign with your brand keywords when you have organic positions for them? [more]

 

 

5 Facts about Google + Local

Recently Google said goodbye to Google Places and launched Google +Local. According to Google, “Google+ Local helps users discover and share places.”Here are 5 facts that local businesses should know about Google + Local [more]

 

 

Semantic Search Simplified and Decoded

Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google finds meaning and relationship between the words to provide you the best results. [more]

 

 

 

Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website DesignSearch Engine OptimizationPay–per–Click marketingSocial Media OptimizationeBuzz ConnectTM Online Reputation Monitoring etc.

Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396.

If you are interested in attending the workshops‚ send an email to [email protected]