Technology Industry Challenges

Milestone’s CMS offers advanced SEO technology built into the platform that drives an immediate increase in revenue and leads from the website. The faster speed, AMP, schemas, indexability, and crawlability of the website results in better organic search presence leading to an increase in revenue and leads by close to 25%.

AMP pages are usually 5 to 20 times faster and usually load in less than 0.8 seconds. Most Milestone CMS customers enjoy page load speeds under 1 second and experience increased engagement and conversion for technology businesses. Google has said that AMP itself is not a ranking factor but it supports page load speed and user experience. Milestone Research has shown that adding AMP correlated to increased traffic and conversion.

You can optimize your website for voice search by ensuring that your website content is localized, conversational, and answers questions of customers directly, while ensuring quality. Your website should have authority, proper site and content structure, schemas (structured data) to optimize for entity recognition, optimum page speed, and be SEO-optimized to ensure it ranks, preferably the first page of SERPs, as a rich result to be picked up as a voice answer.

An FAQ (frequently asked question) is a medium for organizations, companies, businesses, and individuals to answer possible concerns of their customers about the products and services on offer. The organization authors the question and answer to preclude the customer being misled or misinformed and, in the process, informs and builds trust with customers.   Unlike community forum Q&As, FAQs have a single answer and no alternate answers can be added by users, and it is verified and single source of truth of the business, which helps customers make an affirmative decision. Milestone Research shows that FAQs with schemas provide technology businesses a significant lift in organic traffic and click through rate.

Website optimization helps search engine spiders crawl and index your website. Technical SEO helps fix areas that are broken that may affect your site not showing up in SERPS. Technical issues are common, and all websites have them more often than not. However, it is important to discover and fix these issues as quickly as possible so that they will not impact ranks. Here are a few of the most common technical issues that SEO can help fix.  

• HTTPS Security
• Broken links
• Incorrect robots.txt
• Missing XML sitemap
• Slow page loads
• Non-indexed pages
• Not optimized for mobile
• Duplicate content

Milestone Analytics platform will provide you complete performance reports depending on the services you have purchased. The platform includes business KPIs (revenue, ADR, etc.), website analytics, social channel performance, paid media performance, reviews, and other digital channels into a single, easy to use, actionable dashboard. Our unique customer journey analytics feature lets you measure the impact of investments across multiple channels, so you can optimize marketing spend. Platform provides support for single-location or multi-location businesses.