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Case Studies

3X increase in website traffic for an automotive dealership from Mexico
80% more phone calls for Eurofranceses de México
30% more customers at dealership for a global automobile group

Automotive Industry Challenges

More Customers Searching Online

More Customers Searching Online Before Dealership Visit

More average car shoppers are now starting their search on a website, comparing products, dealers, and pricing before calling or stepping into the dealership showroom
Search Engine Performance

Standing out in Search Engine Performance

With ever changing Google algorithms and standards of structured data, it's difficult for automotive businesses to outshine in search engine result pages SERPs and increase organic traffic
Difficult for Car Dealership

Difficult for Car Dealership to Rank Higher in Local Search

With different categories of car dealership business new cars, used cars, repairs and service, and multi-location business it's difficult for car dealers to rank up in local search results
Crucial to Manage Online Ratings

Crucial to Manage Online Ratings of Car Dealership

92% of customers read online reviews and only 13% of customers do business with an organization having an average rating of 1 or 2 stars. Managing online ratings of car dealership is becoming a crucial factor of digital presence.
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  • ThinkWithGoogle reports as many as 900 touchpoints on the car buyer's journey

    Stats

  • 90.63% Pages Indexed in Google do not make it to generate organic traffic

    Stats

  • On average, car buyers spend about 12 hours searching the Internet when looking to purchase a vehicle

    Stats

  • Car buyers look at approximately 10 dealership websites before they become a qualified lead

    Stats

    Automotive Industry Solution Stack

    Milestone CMS

    Milestone CMS

    Design targeted pages for your auto dealership, products, offers and specifics of product offerings with the only SEO-first content management system.
    Milestone Local and Reviews

    Milestone Local and Reviews

    Scalable and most comprehensive SEO-powered local solution for automotive businesses. Manage your business reputation at scale and improve search engine performance.
    Milestone Schema Manager

    Milestone Schema Manager

    Enable search engines to find and show your automotive website content to potential customers with structured data and error-free advanced schemas.
    Milestone AMP

    Milestone Digital Media Advertising

    Run targeted PPC, display, remarketing and omni channel marketing campaigns.
    Milestone AMP

    Milestone AMP

    Highest performing mobile and industry leading AMP (accelerated mobile pages)    
    Milestone FAQ Manager

    Milestone FAQ Manager

    Curate and highlight frequently asked questions on website, Google My Business, and drive visibility in search engine result pages SERPs.
    Milestone Analytics

    Milestone Analytics

    Measure ROI of digital marketing efforts across channels-website, local, mobile, social, and paid search.
    Milestone Insights

    Milestone Insights

    Analyze competitive business intelligence and impact of SEO strategies. 

      How it works

      Milestone automotive solutions help search engines find your car dealership by helping them understand your website content with structured data and entity relationships.
       
       Google algorithms rank car dealer facilities on the parameters of EAT expertise, authority, and trust. 
       
      Our award-winning SEO product and services team will ensure your business stands out, ranks higher, and has more visibility and higher click through rates by customers. Milestone solution is designed to cater to a full-stack experience for your team, be it website, mobile experience, social, or checking your online reputation.
       
      We ensure you have a strong local presence to drive the customers searching for "dealership near me." 
       
      We understand your need to monitor your marketing efforts to take data driven decisions. Our data analytics platform will provide your entire digital marketing performance across channels in a single accurate tool to enable you to measure and scale.  
      Automotive - How it works

      Benefits

      • Increase Organic Traffic and Revenue

        Increase Organic Traffic and Revenue

        Technology-backed solutions that will drive more search visibility, see a potential 20-30% gain in organic clicks and stand out from the competition with the best SEO-first content management system, structured data, schema markups and AMP.

      • Rank Up in Near Me Searches

        Rank Up in "Near Me" Searches

        Ace the "dealership near me" and "service center near me" searches. Provide accurate dealership listing information in search directories, data aggregators, and map applications. Create attractive, feature-rich store and dealer location pages.

      • Give a Beautiful Website Experience

        Give a Beautiful Website Experience

        Get beautifully designed SEO-friendly websites which reflect your automotive business. Get leading-edge technology which helps customers find you from multiple search engines, devices, and voice assistants-Alexa, Google, and Siri.

      • Create and Measure Omni Channel Campaigns

        Create and Measure Omni Channel Campaigns

        Understand your digital traffic and measure digital marketing performance across channels - website, local, mobile, social, and paid search. Our omnichannel programs will give you 360-degree coverage, be it SEO, PPC, or sophisticated paid media advertisements.

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      What clients say about us

      • "The revenue generated from the website increased substantially year after year. The return on investment has been the highest among all channels."

      • "Milestone's knowledge is really top notch! They are extremely quick at completing any requests. They really seem to appreciate us as a customer."

        Ask our experts
        • What does FAQ mean for automotive businesses?

          An FAQ (frequently asked question) is a medium for automotive companies, businesses, and individuals to answer queries of their customers about the products and services offers. The entity authors the question and answer to preclude the customer being misled or misinformed and, in the process, builds trust. Unlike community forums, Q&As, FAQs have a single answer and no alternate answers. FAQs on your website and best answers will increase your site visibility in zero position on the SERPs.
        • How does voice search and FAQs change the way automotive business interact with customers?

          Voice queries will continue to increase. According to the Gartner Group, 30% of all web browsing is performed on screen-less devices. To help businesses adapt to how people search, Milestone makes sure that when consumers ask questions about your automotive business, your answers are the first be to be found in zero position in search engine results.
        • Why is schema markup important for automotive business?

          Schema markup is another great way to enhance the visibility of your brand visibility to increase organic search results. Schema is semantic vocabular or code that is added to HTML of your website. This code helps search engines understand and differentiate your content. Schema markup helps search engines understand who your target audience would be and delivers the most relevant results to the query.
        • How does schema markup help search engines find your automotive business content?

          Schemas are basically a set of types, and each type has its set of properties. As defined by search engines Google, Yahoo, Bing, and Yandex, schema types are arranged in a hierarchal structure and till date, there are 818 Types, 1326 Properties, and 289 Enumeration values in the schema dictionary or vocabulary. Some of the common automotive business schema types are:
           
          • Automotive Business
          • Automotive Web Page
          • Automotive Dealer
          • Auto Rental
          • Auto Repair
          • Auto Body Shop
          • Car
          • Auto Parts Store
          • Rental Car Reservation
           
          To give search engine bots context of the content when indexing the web page, the schema is implemented in the code in the form of schema attributes which help the search engine bots identify the entities and their relationships. Schema attributes are basically information in the website code that make up the schema property. While the attribute is simplistic, the combination of attributes is complex and help define the schema property and its relationship. There are generally two types of attributes – Default attribute and Fixed Attributes. As the name suggests, a default attribute is what it is and cannot be changed while a fixed attribute is one which has a fixed value and cannot be changed. Examples:The schema attributes can be implemented in the website’s HTML code using either JSON-LD or RDFA syntaxes. However, Over the last few years, JSON-LD has become the most preferred structured data. Why? JSON-LD is well-implemented. It can be embedded in "script" tags in the head of a document (moving out of HTML body), separated from the data it describes. This makes JSON-LD a format that can be templated, easily implemented and a great option for adding, deleting, or updating purposes.  
           
          Other formats like Microdata or RDFa are neither that flexible nor easy to use options for adding, deleting, or updating purposes. RDFa are inline markups applied to HTML documents and define attributes that are added to the HTML.  
           
          Above all, search engines love and prefer JSON-LD and thus JSON-LDs are more picked up. Here is what Google has to say – “Google recommends using JSON-LD for structured data whenever possible”. Period.
           
            Once the schema code is implemented in the HTML using a Schema Generator, the schema code has to be validated for any errors or warnings using a schema testing tool. If the schema code has errors in case you have included a deprecated schema property, it has an incorrect structuring of the file, or due to other reasons, there will be no point publishing the schema on your website. Instead, rectify the errors and warnings before publishing it on your website.
           
            To see how your content would look as a rich result on SERPs, run the JSON-LD block that contains the schema code on Google’s Rich Result Testing tool.
           
            Many businesses often assume that the job is done once the schemas are published on the website – error and warning free. However, this is not the case as the schemas implemented on the website need to monitored closely for errors or warnings that prop up – which can happen if there are any website content changes or Schema.Org changes or updates their vocabulary. Deprecated schema properties will be flagged as an error and for the content to be indexed and displayed on SERPs as a rich result, it should be error-free. Having a system in place to monitor published schema and having impact reporting for your business to assess the difference schemas are making on your website in terms of rich result growth and SERP saturation is as important as taking the first step of publishing schemas on your website.
        • What is Local SEO and what does it mean for the auto dealership business?

          Local SEO means you optimize your content and store or location pages to attract local searchers. Good local SEO is critical because 76% of people searching on mobile phones, outside the house, and using terms like "near me" purchase within 24 hours, according to Google.
        • Why does Milestone CMS drive an immediate increase in revenue and leads for auto dealerships?

          Milestone’s CMS offers advanced SEO technology built into the platform that drives an immediate increase in revenue and leads from the website. The faster speed, AMP, schemas, indexability, and crawlability of the website results in better organic search presence leading to an increase in revenue and leads by close to 25%.
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