Twitter Enters the World of Visual Media

Ahead of their I.P.O., Twitter did something they have been refusing to do for years: they changed the format of how tweets appear in your newsfeed and on your profile. Photos from Twitter and videos from Vine now show previews directly in your feed without you having to click a link. While this may seem minor, it is a pretty bold move for Twitter. Having refused to alter their 140-character format for so long, this change allows Twitter to join the rest of the social world, putting your visual creativity front and center in your tweets.

The immediate impact for hotels on Twitter is the opportunity to really make your tweets stand out among competitors in the fast-paced noise of the Twitter newsfeed. Think of the average user, scrolling through hundreds of tweets with plain text. Suddenly their newsfeed is hit with your bright image – your newly renovated lobby, the view of the ocean from your rooms, tonight’s dinner special in the restaurant, people enjoying the zen atmosphere of your spa, the farmer’s market next door – the opportunities are endless. Jump on this now before anybody else does, and make that visual impact to get you more visibility, engagement and traffic to your website.

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Previous Newsletter
4 Social Media Strategies for the Holiday Season

As the holiday season quickly approaches, you may be asking yourself, how do I promote my hotel during the holidays? Using social media, of course! The opportunities to capture the holiday traveler's attention are nearly unlimited. In this video, we explore four strategies to engage and convert your social media audience this season, including design tips, promotion suggestions, and video concepts.

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Milestone Internet Marketing, Inc. is a leading provider of digital marketing and social media solutions for the lodging industry since 1998. Milestone's portfolio of services includes Hotel Website Design, Search Engine Optimization, MediaConnect360TM Social Media Marketing Management Software, Pay-Per-Click marketing, Social Media Optimization, eBuzz ConnectTM Online Reputation Monitoring, etc.
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