GM’s eCommerce Checklist for 2014

Search engine algorithm and Internet marketing technology continue to evolve to adapt to the ever-changing consumer search behavior and trends. So what can hotels do to ensure optimized web presence?

Milestone has generated a handy checklist and list of useful online tools GM’s and DOS’s can use to monitor and enhance their hotel’s online productivity.

Click to download GM's eCommerce Checklist 

Click to download Helpful SEO Tools

Top 8 Social Media Trends for 2014
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MediaConnect360TM is an integrated end-to-end social media management solution that helps hotels identify marketing opportunities, organize marketing calendars, execute marketing campaigns, and measure the results using Facebook, Twitter, Google+, and Blogs.
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Top 8 Social Media Trends and Changes for 2014

Social media marketing is an ever-changing game. As we gear up for 2014, keep in mind eight points to build a strong social presence that creates real value for you, your company and your consumers:

1. Align social marketing and search engine optimization
2. Tie social marketing to results
3. Content curation vs. content creation
4. Inbound marketing
5. Education, not conversation
6. Social customer service
7. Social customer service
8. Video and micro-video

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Milestone Internet Marketing, Inc. is a leading provider of digital marketing and social media solutions for the lodging industry since 1998. Milestone's portfolio of services includes Hotel Website Design, Search Engine Optimization, MediaConnect360TM Social Media Marketing Management Software, Pay-Per-Click marketing, Social Media Optimization, eBuzz ConnectTM Online Reputation Monitoring, etc.
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