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Milestone presents a complimentary webinar to discuss how social media fits into today's complex conversion funnel. Digital marketers wanting to better understand the latest social media developments and how they impact their local businesses are encouraged to attend. Attendees will learn how social media fits into today's conversion funnel and how to optimize social campaigns to see a greater return. We will highlight the channels people interact on the most and understand how people are engaging on those channels today, ensuring you are not only aware of the latest trends but can implement on your channels to see a positive return.
1. Evolution and interaction of social channels
2. Strategies to effectively engage with social users across channels
3. Impact of social media to local businesses and overall marketing plan
Nisha Thakkar, Director Client Services
Kelsey Hunsinger, Senior Team Lead Manager
Sara Linton, Product Marketing Specialist