Top 8 Social Media Trends for 2014


Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked room with Twitter feeds buzzing on dozens of monitors. As we gear up for 2014, keep the eight points below in mind to build a strong social presence that creates real value for you, your company and your consumers:

1. Align social marketing and search engine optimization
2. Tie social marketing to results
3. Content curation vs. content creation
4. Inbound marketing
5. Education, not conversation
6. Social customer service
7. Image-based networks
8. Video and micro-video

Happy New Year, and May 2014 bring you great social media success!

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Top 8 Social Media Trends for 2014
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Budgeting for Hotel Digital Marketing in 2014

With search technology continuing to change to provide users with the most relevant information, we narrowed down and summarized some of the key digital marketing trends and provided some budgeting ideas for 2014 hotel digital marketing initiatives below:

1. Website on Steroids
2. Robust Mobile Strategy
3. Local and SEO
4. Paid Search and Media Spend
5. Social Media
6. Guest Reviews and Ratings

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Milestone Internet Marketing, Inc. is a leading provider of digital marketing and social media solutions for the lodging industry since 1998. Milestone's portfolio of services includes Hotel Website Design, Search Engine Optimization, MediaConnect360TM Social Media Marketing Management Software, Pay-Per-Click marketing, Social Media Optimization, eBuzz ConnectTM Online Reputation Monitoring, etc.
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