Milestone and Google's Strategic Partner Manager, Nicole Walsh, are presenting a complimentary webinar to discuss how paid marketing fits into today's complex travel conversion funnel. Milestone, a designated Google Partner, is excited to share the stage with Nicole Walsh to discuss the latest search trends and technology developments impacting local travel businesses.

This webinar will focus on the intricacies of today's digital landscape, discussing how mobile and 24×7 connectivity has changed the way hospitality businesses advertise. We will discuss the latest paid marketing strategies for each stage of the digital customer journey, highlighting which factors contribute the most to increasing revenues. We will examine which marketing campaigns are the best to use, as well as the different keywords to use through the conversion funnel.

Key Takeaways:
1. Understand how the digital customer journey has changed in recent years
2. Strategies to cater to the micro-moments
3. Keywords and campaigns to optimize the entire customer journey
4. Interaction of multiple channels in today's conversion funnel

Panel:
Nicole Walsh, Google Strategic Partner Manager
Megan Lau, Milestone Director Paid Search
Jake Brennen, Milestone Marketing Associate