Milestone Internet Marketing, leader in hospitality digital marketing software and services, announced the release of NAPtune, a SaaS-based local listings management solution for the hospitality industry. NAPtune allows any location-based business, including hotels and restaurants, to manage their local business listings across the digital ecosystem in a single interface. Accuracy and consistency of business information, especially URL, Name, Address, and Phone Number (NAP), across the local and social ecosystem is key to having a business rank on search engine local results pages. This short NAPtune product video highlights the capabilities and purpose of the local listings management tool.
Hotel searches are inherently local in nature as they are mostly tied to a geo-location. NAPtune helps hotels have consistent information in the local eco-system of directories, data-aggregators, and Internet Yellow Pages (IYPs), resulting in better visibility on search engines. When these online channels have inconsistent data about a hotel (URL and NAP), search engines run the risk of providing the wrong information to users, which can negatively affect the business's credibility and visibility on search engines. NAPtune is able to take on this challenge and deliver significant ROI to businesses by effectively managing its business listings and consistently displaying the key information accurately across influential channels in the local ecosystem.
"NAPtune was created by people who truly understand the complex world of Local Search. They experienced the same frustrations we all have working with local ecosystem in ensuring complete and accurate listings and developed this robust tool as a way to meet their own needs in servicing clients," states Mary Bowling, Local Search Expert and Blogger. "The NAPtune program combines automation with manual work, where needed, giving us the best of both worlds. I'm very happy with the results I've seen from using it," she concluded.
NAPtune was recently honored with a Gold Adrian Award from Hospitality Sales and Marketing Association International (HSMAI). NAPtune also received the Silver IBA Award for Best New Software Product by the 2014 Stevie International Awards. NAPtune is now available to any business interested in increasing local search traffic, from the independent property level to the enterprise level. Please contact Milestone for more information and pricing. Milestone is dedicated to providing innovative and industry leading products and services that empower its clients to maximize direct booking and increase revenues from their hotel website designs and Internet marketing strategies.
About the Adrian Awards
The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing and has evolved into the world's most renowned and prestigious advertising, public relations, and digital marketing competition specifically tailored for the hospitality, travel, and tourism industries.
About the Stevie Awards
Stevie Awards are conferred in six programs: The International Business Awards, The American Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service and the program, and the German Stevie Awards. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.
For more than 18 years, Milestone Internet Marketing has been a pioneer and provider of internet marketing solutions, including hotel website designs, responsive site, custom content creation, hotel social media and content marketing, and local and organic digital marketing for worldwide clients across multiple industries. With offices in Santa Clara and Chicago, Milestone offers cutting-edge strategies and products for hotels, resorts, brands, restaurants, spas, management companies and businesses around the world. At the forefront of innovation to achieve phenomenal return on investment for clients, our hotel websites, search engine optimization and promotions,hotel social media strategies, and hotel Internet marketing tools have garnered numerous awards across many disciplines. Milestone was named one of Silicon Valley's fastest growing award-winning hotel internet marketing companies for 2013 by the Silicon Valley Business Journal and ranked #4155 in Inc. Magazine's 2014 list of 5000 fastest growing private companies in America. For more information on Milestone's services and products, please visit us at www.milestoneinternet.com.