May 2013 Follow Us
Milestone User Conference

Join Us at The First Ever Milestone User Conference!

Milestone User Conference will provide you the latest insights into how the world of digital marketing is evolving and what hotels need to do to continue to adapt to the changing environment. The users will walk away with practical tips on how to enhance their digital marketing efforts at their properties or brands.

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Social Media Internet Marketing

Review Filtering in the Local World – the Good, the Bad, the Ugly

Better customer reviews lead to higher rankings in search engines yet many authentic positive reviews seem to be disappearing due to review filtering. Find out how reviews are filtered and what you can do to prevent genuine ones from being taken off your page.

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Getting Ahead with Google+

In 2013, Google+ became a prominent feature on Google’s homepage, and within search results as it has moved into the center of the Google “ecosystem”. The concept for Google+ has its roots from both the start of the social media age (Facebook, MySpace, etc) and from early geo-localized directories like Yahoo! directory. This article provides several tips onhow to get your Google+ page optimized well.

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Social Media Automation: The Good & Bad [SMX West 2013]

With all of the new social media sites popping up on an almost daily basis, combined with the need to regularly create quality content on those sites, staying on top of social marketing can be a challenge. There are dozens of tools online aimed at helping automate and streamline the process of socializing, but the savings in time can come at the cost of quality or impact.

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Cross-Marketing Optimization – Search, Social, and Mobile [Case Study]

With the many changes in search algorithm, Milestone revamped The Heathman Hotel in Portland’s website to continue its exceptional web performance and ensure search crawlability. In addition, Milestone has implemented several strategies such as social media optimization, mobile site, etc. to further enhance the hotel’s web performance.

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Maximizing the Value of Your Website Visitors

For every visitor on your site is an opportunity for immediate and future bookings, as well as help in enhancing your site’s SEO value. This article covers how you can ensure you’re capitalizing on this opportunity.

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Apple Maps - What Can iDo

Navigating the dynamic local ecosystem can be an obstacle for many business owners. As search queries become increasingly locally based, management of your presence on Apple Maps becomes extremely important especially for hoteliers. This article explains what Apple Maps is and how to manage your presence on this growing platform.

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Looking For Education?

The Impact of Social Media on Your Online Visibility and Search Strategy

50% of direct bookings were reported to have been generated originally by social media in 2012. But accurate attribution remains a very dark art and search engine algorithms continue to morph and grow ever more complex. Join us at HITEC to learn the latest techniques and best practices to maximize your search exposure and ranking.


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Featured Product
Custom Facebook Tab
Strengthen your Facebook business page and support your hotel webiste with a search optimized, custom designed hotel information tab
  • Booking widget
  • Email offer signup
  • Integrated video
  • Photo gallery feed

About Milestone

Milestone Internet Marketing, Inc. is a leading provider of digital marketing and social media solutions for the lodging industry since 1998. Milestone's portfolio of services includes Hotel Website Design, Search Engine Optimization, Pay-Per-Click marketing, Social Media Optimization, eBuzz ConnectTM Online Reputation Monitoring, etc.
Milestone currently works with over 1500 hotels and drives over $550M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information, please visit or call (888) 350-8396.
If you are interested in attending the workshops, send an email to [email protected]