Social Media Optimization Strategies for Lodging Industry

By Anil Aggarwal, Milestone Internet Marketing

There’s a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. We have been experimenting with several different strategies around social media and its relevance to the lodging industry. Here are some of the findings based on our initial research. We divide the social media landscape into 7 different categories as per the chart below. [more]
Social Media


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  Delaware Hotel and Lodging Association, Newark, DE:
Sept. 12
  California Lodging Expo & Conference - San Jose Convention Center: Sept 17
  Lodging Conference - Phoenix, AZ: Sept. 23-26
  IHG Conference - Los Angeles Conv. Ctr: Sept 24 - 26
  Travel Distribution Summit - Caesar's Palace, Las Vegas, NV: Oct. 1-2
  Best Western Showcase - Hilton Hawaiian Village - Honolulu, Hawaii: Oct. 19-22
  HSMAI University - Boca Raton, FL Sept. 26

If you are interested in attending the workshops, send an email to [email protected]

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Forty-nine percent of U.S. internet users are conducting daily online searches according to a recent study by Pew Internet & American Life Project. How do you make sure those consumers are finding your property? [more]


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Title tags are a critical element in Search Engine Optimization. The following are among our recommendations for utilizing them as effectively as possible. [more]


Milestone Internet Marketing, Inc. is a full-service internet marketing solutions provider and an educator for the travel and hospitality industry. We provide solutions for developing powerful internet presence and driving revenue on the internet. Our portfolio of services include developing and promoting independent and brand.com websites, blogs, podcasts, RSS, email marketing, etc. We currently work with over 650 hotels nationwide and are a preferred vendor for several major lodging brands. Milestone is also a leading internet marketing educator for the lodging industry and offers its popular and widely acclaimed internet marketing training workshop and book - Hotels to HTMLs for several lodging associations, brands, and management groups. www.milestoneinternet.com.
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