Social Media Optimization Strategies for Lodging Industry

By Anil Aggarwal, Milestone Internet Marketing

There’s a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. We have been experimenting with several different strategies around social media and its relevance to the lodging industry. Here are some of the findings based on our initial research. We divide the social media landscape into 7 different categories as per the chart below. [more]
Social Media

Top 10 Tips for Effective PPC

The following is a quick list for running effective Pay-Per-Click campaigns. Each scenario is different and will require customization of your strategies for paid search. These tips can help you to achieve better results if used effectively. [more]

  Milestone Internet Marketing, Inc.’s Social Media Blog For Ginn Reunion Resort Wins Multiple Awards
  Milestone's Galexi™ CMS Focuses On Hospitality And Travel
  Milestone Internet Marketing, Inc. Wins Gold Adrian Award for Excellence in Hotel Internet Marketing
  Milestone Internet Marketing, Inc. Wins Web Marketing Association’s Excellence Award
  Milestone Becomes Corporate Friend of Cornell Center for Hospitality Research
  Milestone's Top 10 Electronic Marketing Musts
  Internet Marketing Can Revitalize Floundering Hotels

  Effective Email Marketing
  Milestone's Top 10 SEO Tips
  How to secure higher ranking on Search Engines -
Top 10 Tips
  The Power of Local Markets

  Delaware Hotel and Lodging Association, Newark, DE:
Sept. 12
  California Lodging Expo & Conference - San Jose Convention Center: Sept 17
  Lodging Conference - Phoenix, AZ: Sept. 23-26
  IHG Conference - Los Angeles Conv. Ctr: Sept 24 - 26
  Travel Distribution Summit - Caesar's Palace, Las Vegas, NV: Oct. 1-2
  Best Western Showcase - Hilton Hawaiian Village - Honolulu, Hawaii: Oct. 19-22
  HSMAI University - Boca Raton, FL Sept. 26

If you are interested in attending the workshops, send an email to [email protected]

Online Search Behavior
Forty-nine percent of U.S. internet users are conducting daily online searches according to a recent study by Pew Internet & American Life Project. How do you make sure those consumers are finding your property? [more]

Online Shopping in Today’s Economy
With the weakened economy, we are beginning to a see trend towards savvy shopping before purchasing. [more]

The Future of SEO
Universal Search allows various forms of media to have visibility on search engine results pages. The future of SEO will likely involve much more active use of videos, photos, etc. to adjust to the algorithm. [more]

How to Write Winning Title Tags
Title tags are a critical element in Search Engine Optimization. The following are among our recommendations for utilizing them as effectively as possible. [more]

Milestone Internet Marketing, Inc. is a full-service internet marketing solutions provider and an educator for the travel and hospitality industry. We provide solutions for developing powerful internet presence and driving revenue on the internet. Our portfolio of services include developing and promoting independent and websites, blogs, podcasts, RSS, email marketing, etc. We currently work with over 650 hotels nationwide and are a preferred vendor for several major lodging brands. Milestone is also a leading internet marketing educator for the lodging industry and offers its popular and widely acclaimed internet marketing training workshop and book - Hotels to HTMLs for several lodging associations, brands, and management groups.
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