June 2012
Internet Marketing Workshop for Hotels
 
Social Media

A Picture is Worth a Thousand [Dollars?] -
Importance of Imagery in Travel

As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change with high-quality imagery. Learn how businesses, especially in the travel and hospitality verticals, can take advantage of this change. [more]

 

Are Your Social Media Efforts Working with Each Other?

With what seems like an endless list of social media channels that you are suggested to have presence in, how would hoteliers know they are using these channels optimally in conjunction with one another? Follow these five steps to build a successful social media strategy that transcends all platforms. [more]

 

Latest Google Acquisitions - What They Could Mean for Hoteliers

After Google acquired YouTube, the industry saw a dramatic change in its algorithm; video optimization contributed to the organic ranking of any hotel website. With Google continuing business acquisitions, hoteliers need to be aware of what each joint venture could mean for their hotel’s organic ranking. [more]

 

in this issue

Social Media

A Picture is Worth a Thousand [Dollars?] - Importance of Imagery in Travel

Are Your Social Media Efforts Working with Each Other?

Latest Google Acquisitions - What They Could Mean for Hoteliers


Internet Marketing

2012 local search ranking factors

Metrics to Analyze and Optimize Mobile Paid Search Campaigns

Semantic Search and User Sentiment in Pay-Per-Click Ads

How Apple’s iOS 6 Will Change Local Strategy

Using Google Analytics’ Pivot Table to track Average Ranking

PPC Opportunities in Tablet Device Targeting

Internet Marketing

2012 local search ranking factors

David Mihm and his team have released the new edition of their annual Local Search Ranking Report, which outlines the top ranking factors for local search. With the recent launch of Google+ Local, it’s really important for hoteliers to understand where their focus and efforts should be this year to optimize their local search performance.[more]

 

Metrics to Analyze and Optimize Mobile Paid Search Campaigns

It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right combination of ad copy, keywords, and landing page to ensure their mobile search campaigns generate ROI. [more]

 

 

Semantic Search and User Sentiment in Pay-Per-Click Ads

With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create context surrounding your product or service. [more]

 

 

How Apple’s iOS 6 Will Change Local Strategy

Apple’s iOS 6 update will be coming to most Apple mobile devices before the end of the year. As Internet marketers, there are two additions that are of particular interest: Apple Maps and Passport. This article will explore these upcoming items and how they can affect local marketing strategies. [more]

 

 

Using Google Analytics’ Pivot Table to Track Average Ranking

There are many features and tools within Google Analytics that is under-utilized. One of these hidden gems include Google Analytics' Pivot Table, which you can use to track average ranking. [more]

 

 

 

PPC Opportunities in Tablet Device Targeting

Tablet computing has ushered in new opportunities for pay-per-click with a full range of tablet devices for granular targeting. With fewer advertisers playing in the tablet space – the potential for high conversion and return on investment should make tablet targeting a serious consideration for Adwords advertisers. [more]

 

 

Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website DesignSearch Engine OptimizationPay–per–Click marketingSocial Media OptimizationeBuzz ConnectTM Online Reputation Monitoring etc.

Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396.

If you are interested in attending the workshops‚ send an email to [email protected]