Milestone President Talks to Matt Cutts from Google Regarding Best Practices for Promoting Hotels Online...

By Benu Aggarwal, Milestone Internet Marketing

Last week, I had the pleasure of interviewing the head of Google's Web Spam team, Matt Cutts. He is very well respected in the SEO community for communicating and enforcing Google Webmaster Guidelines. The topic of our conversation was the Impact of Search on the Lodging Industry and Web 2.0. [more]

Top 10 Things You Can do to Market Your Hotel in Today's Economy

By Kimberly Ehrlich, Milestone Internet Marketing

Given the challenges in today's economy, internet marketing has become a critical method for driving online reservations for hotels. Whether your hotel's needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals. [more]

  Milestone Internet Marketing, Inc. Wins Gold Adrian Award for Excellence in Hotel Internet Marketing

  Milestone Internet Marketing, Inc. Wins Web Marketing Association's Excellence Award

  Hotelier's Top Internet Marketing Resolutions For 2008

  Milestone Becomes Corporate Friend of Cornell Center for Hospitality Research

  Hotelier's Top Internet Marketing Resolutions For 2008

  Effective Email Marketing

  Milestone's Top 10 SEO Tips

  How to secure higher ranking on Search Engines -
Top 10 Tips

  The Power of Local Markets

  Search Engine Strategies - New York, NY - March 17-20, 2008 - Benu Aggarwal Speaks on Local Search Marketing

  AAHOA Annual Conference - San Antonio, TX - March 26-29, 2008 - Web 2.0 and Social Media Strategies for Hotels - Anil Aggarwal

  Pennsylvania Tourism & Lodging Association - Harrisburg, PA - April 29, 2008

  Choice Annual Convention - Las Vegas, NV - May 6-8, 2008

  Cornell University, Center for Hospitality Research Roundtable- Ithaca, NY - May 7-8, 2008

If you are interested in attending the workshops, send an email to [email protected]

Email Marketing
According to an eMarketer study on US Online Advertising Spending Growth, another area that is seeing an increase in spending for 2008 is e-mail marketing. [more]

Social Media - Future for the Travel Industry
Social Media is the future for the travel industry. The latest finding from Eye for Travel claims "79% of travel industry executives view social media as a long-term part of the online marketing mix." [more]

Multifaceted Search
With the introduction of Google's "Universal Search" back in May of 2007, the ever increasing need to surface among a sea of multifaceted search is approaching new advancements. With the blend of news, images, video, and local all under one roof it is increasingly important to include a comprehensive sitemap for your website-and that includes video!. [more]

Image Search and Optimization
Many websites are now providing relevant pictures that web users are interested to see. It is a search engine's intent to get the websites in front of the consumers searching for things relevant to those pictures. [more]

Milestone Internet Marketing, Inc. is a full-service internet marketing solutions provider and an educator for the travel and hospitality industry. We provide solutions for developing powerful internet presence and driving revenue on the internet. Our portfolio of services include developing and promoting independent and websites, blogs, podcasts, RSS, email marketing, etc. We currently work with over 600 hotels nationwide and are a preferred vendor for several major lodging brands. Milestone is also a leading internet marketing educator for the lodging industry and offers its popular and widely acclaimed internet marketing training workshop and book - Hotels to HTMLs for several lodging associations, brands, and management groups.
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