Hotel Internet Marketing Agency
Internet Marketing Workshop for Hotels
 
Social Media

Top 10 Social Media Trends in 2011

With the ever-changing world of social media, hoteliers may find it hard to stay on top fo the latest trends. To help‚ Milestone’s social media team pieced together this list of top 10 social media trends we have seen in 2011. [more]

 

Top 10 Social Tips to Capitalize this Holiday Season

The holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a local authority and to have a presence in common holiday activities and holiday related searches. [more]

 

Six Ways to Encourage Online Reviews for Hotel Properties

Hotel guest reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving their businesses as well as powerful recommendations to new‚ potential customers. Here are six ways to encourage your guests to leave reviews online. [more]

 

Facebook Fans – Quality vs. Quantity

As social media become an integral part in online marketing, agencies offering an X amount of Facebook fans for a one-time fee are starting to emerge. However‚ there is little benefit to having a large number of fans on social platforms if these fans don’t interact or engage with you and their social circles. This case study shows how a brand focused on quality vs. quantity and increased its social interactions. [more]

 

in this issue

Social Media

Top 10 Social Media Trends in 2011

Top 10 Social Tips to Capitalize this Holiday Season

Six Ways to Encourage Online Reviews for Hotel Properties

Facebook Fans – Quality vs. Quantity

Importance of Social Media Tracking and Online Reputation Management


Internet Marketing

How Google’s Recent Ranking Algorithm Update Affects Hotels?

Top 5 Successful PPC Strategies for Hotels in 2011

Adjusting to PPC Trends in 2012

Making the Most of Your PPC Budget

5 Holiday Tips to Boost Traffic and Conversion this Season

Successful Organic SEO Strategies in 2011

 

Importance of Social Media Tracking and Online Reputation Management

Hotels‚ Social Media, and Online Reputation Management - this article focuses on several points why hotels and brands should (now more than ever) pay attention to social media‚ and how these channels can help hoteliers create and manage their hotels’ brand online. [more]

 

 

 
Internet Marketing
 

How Google’s Recent Ranking Algorithm Update Affects Hotels?

More changes coming from Google. How does that impact your hotel? Find out simple ways to take advantage of the new algorithm update to drive more visibility and traffic to your hotel. The idea behind the update is to provide more relevant results based on the nature of the search. For example, someone searching for “NASCAR” probably wants the latest race stats and not ones from a month ago. But web content from a year ago may still be a relevant match for a search on “how to grow zucchini”. How can hoteliers take advantage of this update and benefit from the change? [more]

 

Top 5 Successful PPC Strategies for Hotels in 2011

The Milestone Pay-Per-Click (PPC) team shares the Top 5 Strategies of 2011 to increase clicks‚ lower costs‚ and improve campaign return on investment. Learn how mobile and device targeting and cross-channel optimization can be applied to your current strategy and tips for leveraging new opportunities in paid search. [more]

 

 

Adjusting to PPC Trends in 2012

With local search increasing buzz in SEO‚ social media and mobile PPC tactics should be included in hotels’ PPC strategies in 2012. This article identifies key trends why hotels should invest more marketing dollars for social and mobile PPC. [more]

 

 

Making the Most of Your PPC Budget

To help bring some peace of mind to the end user‚ Milestone has put together a cheat sheet for anyone considering PPC for the first time. Simply find your ideal monthly budget and follow along. [more]

 

 

 

5 Holiday Tips to Boost Traffic and Conversion this Season

Optimizing hotel website for the Holiday Season - It’s the most wonderful time of the year and Milestone has some great tips to help build excitement and traffic to your website during this holiday season. This article lists 5 tips you can use to better optimize your site for the Holiday Season. [more]

 

 

Successful Organic SEO Strategies in 2011

As 2011 comes to a close, Milestone reflects on tried and successful initiatives implemented throughout the year. This article dives into three proven strategies that help clients drive high return on investments in terms of online revenue – Content‚ Usability & Crawlability‚ and Cross Channel Optimization. [more]

 

 

 

Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website DesignSearch Engine OptimizationPay–per–Click marketingSocial Media OptimizationeBuzz ConnectTM Online Reputation Monitoring etc.

Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396.

If you are interested in attending the workshops‚ send an email to [email protected]