November 2012 Follow Us

Keys to Successful Hotel Online Marketing in 2013

2012 has been the year of major changes in search. Search engines continue to upgrade and tweak their search algorithm to provide the best results for the consumers and to reduce the impact of spam. As hotels develop the marketing plan for 2013, here are some of the key elements to consider while developing the marketing plan. It is our sincerest hope that these tips will help you achieve success with your online marketing plans in the coming year.

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Social Media Internet Marketing

Cross-Marketing Optimization - Social & Search [Case Study]

The Velas Resort Group has been a client of Milestone for years and sought Milestone’s help in creating an online strategy to further maximize the group’s wedding revenue with the use of online technologies and an innovative marketing plan. Milestone then developed an award-winning wedding website and implemented several search and social media marketing strategies that performed well beyond expectations.

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Facebook Timeline: FAQs Answered

Now that Facebook’s Timeline layout has been entirely rolled out on all business pages, it’s time to take a better look at some of the challenges and questions that have been brought up most frequently during this change, along with some of the opportunities that the new interface presents.

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Google+ Local: Who, What and How

After Google launched Google+ Local in the end of May this year, many questions were left unanswered about this new platform and how to use it. Do all businesses have a Google+ Local Page? What happened to the existing Google Places for Business pages? How do you access, manage, and leverage this new platform? Now that Google is seamlessly integrating its search, maps, mobile, and Plus pages, it’s becoming increasingly important to get answers to these questions.

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SES Chicago 2012 – Hardcore Local Strategies [Educational Session]

In this session, we’ll tackle the nitty-gritty of optimizing Listings and Place Pages in Google, Yahoo!, and Bing. There will be no generalities or theories, just the details. We’ll answer the question that everyone’s been asking: How do I get better position? We’ll also dive into citations, images, ratings, and reviews.

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Google Improves Global Ad Extensions and Targeting

Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other countries. With this move, Google becomes a more attractive paid search option and positions itself to capture a greater percentage of the PPC market share worldwide.

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Smarter PPC Budgeting with Shared Budgets

Advertisers tired of constantly monitoring their budgets and adjusting for unspent paid search dollars should consider using the Shared Budgets feature in Google AdWords. Shared Budgets automatically adjusts budgets across campaigns to shift unspent funds to other campaigns.

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Looking For Education?

SES Chicago: Semantic Search

This session will tackle the nitty-gritty of optimizing Listings and Place Pages in Google, Yahoo!, and Bing. We’ll answer the question that everyone’s been asking: How do I get better position?

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About Milestone
Milestone Internet Marketing, Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone's portfolio of services includes Hotel Website Design, Search Engine Optimization, Pay-Per-Click marketing, Social Media Optimization, eBuzz ConnectTM Online Reputation Monitoring, etc.
Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information, please visit www.milestoneinternet.com or call (888) 350-8396.
If you are interested in attending the workshops, send an email to [email protected]