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Marketing plays a pivotal role in the modern hotel industry. More than half of all bookings now occur online, which means that customers rely on the brand’s digital presence to book their rooms. Two-thirds of travelers will also use video to influence their activities and excursions. The digital world has become an important touchpoint for hospitality customers, allowing brands to engage with them and introduce them to their hotel.
As with any type of sector, modern marketing helps those in hospitality build a strong brand to represent what they can offer customers. These marketing efforts work to create an appealing picture in the mind of the customer, connecting this particular hotel with the experience that they would like to have during their next stay. Rather than relying only on traditional forms of marketing, however, modern digital marketing enables businesses to actively engage customers and offer them this appealing picture of a trip through search and social media, expanding their reach.
To create a quality marketing plan that will help bring in more customers and generate more interest for the hotel, there are a few key steps you can take.
To promote your hotel, you need to focus on who your audience is and what will convince visitors to book a room directly with you. You can accomplish your goal with a few careful steps.
As you promote your hotel on these different digital platforms, remember that customer service plays a large role in gathering positive reviews and recommendations. It impacts reputation and perception. Make it a priority for every engagement with customers.
For hotel businesses that want to improve their hotel marketing, it is important to look at three main areas:
Data plays a critical role. The businesses will need to analyze how site visitors react to their website and content across different platforms. They also need to know their rate of securing bookings from the customer engaging with their marketing materials.
Using this data, find the weakest points in the hotel marketing strategy. You can also look at competitor pages and gather ideas and techniques you can use to improve your ability to attract the right customers and encourage them to convert. You can also engage with customers to learn more about what attracted them to the hotel and use that information to continue to build the most successful areas of your strategy.
Hotels have to compete in their competitive local market for similar types of customers. A few key local marketing best practices can help them rise to the top and create a highly visible web presence.
A strong local digital marketing strategy for those in the hospitality industry can help your hotel appear in the local pack for your area and attract more bookings.
A hotel marketing strategy describes the steps and strategies that those in hospitality take to increase their visibility online and in the minds of customers. It will focus on building the business brand and creating a highly searchable site. Each hotel marketing strategy will contain steps like these:
Businesses that take the time to develop and articulate a concrete strategy will find it easier to understand their successes and shortcomings so that they can create highly effective campaigns.