April 2012
Internet Marketing Workshop for Hotels
 
FEATURED ARTICLE

Leveraging the Latest Search Trend – Strategies to improve Site Freshness score, Local Relevancy, Semantic Search and more

Search trends are constantly evolving. In February alone, Google lunched 40+ changes to their algorithms and all these changes are driven to improve overall search results. This article provides a brief list of such changes and robust strategies that hotels can deploy to leverage these changes. [more]

 

Social Media

Using Social Media to Launch or Migrate your Website

Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive impact on the amount of quality traffic driven to your website, as well as how quickly search engines index your new content. [more]

 

Social Fans: If you Ask, they will Come

- It may seem like a simple concept, but this is one of the most frequently overlooked methods of getting more fans and followers on your social media channels: ask people. Having a clear call-to-action combined with small incentives is a very successful way of building an engaged social audience. [more]

 

Case Study: Not on your Website? Put it on your Blog!

Brand loyalists travel just to see your exceptional hotel, but many people also travel for events, activities and attractions in the area. The challenge for hotels becomes how to target these types of travelers. Find out how an upscale hotel in Chicago leveraged St. Patrick’s Day to successfully drive traffic this past March. [more]

 

in this issue

FEATURED ARTICLE

Leveraging the Latest Search Trend – Strategies to improve Site Freshness score, Local Relevancy, Semantic Search and more


Social Media

Using Social Media to Launch or Migrate your Website

Social Fans: If you Ask, they will Come

Case Study: Not on your Website? Put it on your Blog!

Review Management: the Front Desk of your Online Presence


Internet Marketing

How to maximize your PPC ROI

How to update hotel site content based on Google’s semantic search

How To Maximize Your PPC Budget: Use Negative Keywords

Spring Cleaning! 5 Ways to Tidy Up Your PPC Campaigns

Google’s Over Optimization Penalty

Google’s Top 5 reasons for using a multi-channel marketing funnel

Review Management: the Front Desk of your Online Presence

Reviews can be one of the most powerful means of connecting with guests, building brand loyalty, and driving brand messages for hotels. Moreover, reviews are a great way of driving fresh, new content about your property. Find out more about how to drive new reviews and manage your online reputation. [more]

 

 

Internet Marketing

How to maximize your PPC ROI

Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your campaign or lowering your daily budget, try thinking smarter and following the tips included below to keep costs down and conversions up! [more]

 

 

How to update hotel site content based on Google’s semantic search

Learn how Google’s recent change on semantic algorithm affects search result and how hotels can update their website content strategically to stay ahead of the game. [more]

 

 

 

How To Maximize Your PPC Budget: Use Negative Keywords

While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adverse effects of not doing so. [more]

 

 

Spring Cleaning! 5 Ways to Tidy Up Your PPC Campaigns

Need some help cleaning up your PPC campaigns? Learn 5 easy ways to spruce up your PPC campaigns this spring from Milestone’s PPC Account Managers. [more]

 

Google’s Over Optimization Penalty

Multi-channel marketing funnel reports are an important tool for enhancing the online channel strategies. Here are the top reasons for using these reports. [more]

 

 

 

Top 5 reasons for using a multi-channel marketing funnel

Google announced an upcoming update to level the playing field of “overly optimized” website versus website with great content. Many speculations feared that the “Overly Optimization Penalties” update is the beginning of the end for SEO, but looking more carefully at the transcript, we can pick up signals that this just another update that helps the White Hat SEO guys and give the smaller business a better chance. [more]

 

 

Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website DesignSearch Engine OptimizationPay–per–Click marketingSocial Media OptimizationeBuzz ConnectTM Online Reputation Monitoring etc.

Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396.

If you are interested in attending the workshops‚ send an email to [email protected]