May 2012
Internet Marketing Workshop for Hotels
 
Milestone Webinar Series

Top 2012 Trends in Online Marketing [Webinar]

Discussing topics such as Google’s semantic search, integration of Google+ and PPC remarketing – Milestone’s functional experts will review the latest developments in organic search, social media, and pay-per-click, evaluating the impact on online presence and performance. [more]

 

Social Media

5 Tips for Better Facebook Ad Performance

Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven techniques to improve ad performance. [more]

 

Using Facebook Contests to Drive Fans, Engagement and Website Traffic [Case Study]

Running contests can be a very effective way of building fans for your Facebook page, but there are many other success metrics you should keep in mind when building the promotion. This case study shows how a Facebook contest was used to drive Facebook and web traffic around a restaurant at a boutique Napa, California hotel. [more]

 

Top 5 Recent Changes to Social Media

If you’re serious about having a strong online presence and about growing your business, it is vital that you dedicate resources to staying up-to-date with the best channels and tools that social media has to offer. [more]

 

in this issue

Milestone Webinar Series

Top 2012 Trends in Online Marketing [Webinar]


Social Media

5 Tips for Better Facebook Ad Performance

Using Facebook Contests to Drive Fans, Engagement and Website Traffic [Case Study]

Top 5 Recent Changes to Social Media

Five Challenges of Social Media Marketing and How to Overcome Them


Internet Marketing

Changed Your Hotel Name? How to Thoroughly Update Your Brand Online.

How to Leverage Summer Events to Generate Traffic and Revenue for Your Hotel

The Rise of QR Codes and How Hoteliers Can Benefit

Integrate Google Adwords’ “Near Match” Feature For Successful PPC

Learn How Your PPC Keywords Compare to Your Competitors

Does Your Hotel Need a Mobile Website or a Mobile App?

Five Challenges of Social Media Marketing and How to Overcome Them

Social Media can be a challenging job for hotels. Here are tips on what hotels should post about, how much time hotels shouldspend on social media, which social networks hotels should use, how to delegate social media responsibilities, and how hotels should respond to customers on social media. [more]

 

 

Internet Marketing

Changed Your Hotel Name? How to Thoroughly Update Your Brand Online.

Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a hotel name change and items to keep in mind during the process. [more]

 

 

How to Leverage Summer Events to Generate Traffic and Revenue for Your Hotel

Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel and event marketing is a great opportunity for hotels to leverage their websites and social media profiles to promote their property and target a specific group of event-goers. We have a few tips on how to leverage event opportunities and market to attendees. [more]

 

 

 

The Rise of QR Codes and How Hoteliers Can Benefit

Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are present on all types of printed materials, such as: business cards, magazines, stickers, storefront windows and even billboards. Here’s why hotels should invest in reaching out to travelers through QR codes. [more]

 

 

Integrate Google Adwords’ “Near Match” Feature For Successful PPC

Hotels and businesses often run into difficulty when creating paid search ad copy with keywords that are often misspelled. Fortunately, Google Adwords has developed a new feature called “Near Match” to address common misspellings. [more]

 

Learn How Your PPC Keywords Compare to Your Competitors

It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality scores reflect Adwords’ PPC algorithm. [more]

 

 

 

Does Your Hotel Need a Mobile Website or a Mobile App?

As more users access websites and make purchasing decisions via mobile devices, it is becoming increasingly important for brands to offer a simple and compelling mobile experience for their users. Along with the surge in mobile traffic, advancements in mobile technology allow developers to add more features to inform and engage the end users. The question now for hotels: should my property have a mobile website, a mobile app, or both? [more]

 

 

Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website DesignSearch Engine OptimizationPay–per–Click marketingSocial Media OptimizationeBuzz ConnectTM Online Reputation Monitoring etc.

Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396.

If you are interested in attending the workshops‚ send an email to [email protected]