Back to Pressroom
Aqua Hotels and Resorts Licenses eBuzz Connect Social Media Management Tool
Santa Clara, CA - Milestone Internet Marketing announced today that Aqua Hotels and Resorts has selected eBuzz ConnectTM for Social Media and Online Reputation management for all hotels under their brand. eBuzz ConnectTM enables hotels to monitor, manage, and respond to reviews and comments in online channels. In addition, eBuzz ConnectTM serves as a reference guide for social media marketing efforts and demystifies how hotels can maximize gains and track performance in social media channels. Aqua is a leading Hawaii-based hotel management company that operates on the cutting-edge of online marketing technologies for hotels. Aqua-managed hotels and resorts benefit from the company's initiatives, taking advantage of the latest and greatest technology trends.
"Aqua has been monitoring social media and online guest reviews for some time and the process has been piecemeal and time-consuming. We evaluated several solutions in the market and selected eBuzz ConnectTM because of its powerful reporting and its ability to provide actionable reports that can help improve service to our guests and eventually increase profitability. Milestone is the ideal provider for Aqua's internet marketing strategies as the company stays current with the latest online marketing trends and offers cutting-edge technology for the hotel and travel industries," said Amber Watt, Director of Internet Strategy for Aqua.
eBuzz ConnectTM expands the already extensive partnership that Milestone and Aqua have on various eCommerce related initiatives. Milestone and Aqua Resorts worked on re-launching www.aquaresorts.com in Sep 2008 and engaged in wide-ranging promotion efforts. A newly launched Ilikai Hotel & Suites website, www.hotelilikai.com, increased month over month revenue by 40% in the very first month of its launch.
"We are excited about our relationship with Aqua. Aqua is amongst the most innovative and aggressive hotel groups that we work with when it comes to e-commerce strategies. A combination of Milestone's leading edge e-commerce tools with Aqua's strategies has provided a punch that has defied the decline in numbers in the travel market in Hawaii," said Anil Aggarwal, CEO of Milestone Internet Marketing.
Milestone Internet Marketing, Inc. is a leading provider of Internet marketing solutions for the lodging industry. Milestone's portfolio of services included Website Design, Search Engine Optimization, Pay-per-Click marketing, Email marketing, and several Social Media Optimization initiatives like Online Videos, Blogs, RSS, etc. Milestone currently works with over 700 hotels and drives over $150M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies in the US. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information on our products and services, please visit www.milestoneinternet.com or email [email protected] or call (888) 350-8396.
About Aqua Hotels & Resorts
Aqua Hotels & Resorts is a full-service management company founded in 2001 by Hawaii hotelier Mike Paulin. The company provides independent hoteliers and individual owners with full-service administration including revenue management, Internet distribution, sales, reservations, as well as individualized and brand advertising and marketing or maximum profitability.
Currently representing contemporary hotels and resorts located on Oahu, Maui, Kauai and Molokai, there are three full-service properties in the Aqua Resorts group; eight hotels in the Aqua Boutique Collection, each with their own unique features and five comfortable and affordable hotels in the Lite line representing the company's transitional and value product.
Aqua Hotels & Resorts has been included in the ‘Fastest 50' growing Hawaii Company list by Pacific Business News since 2007. Headquartered in Waikiki, Aqua became Hawaii's first employee-owned hotel company in 2008 when it executed an Employee Stock Ownership Plan. For more information on the company and individual hotels, visit www.aquaresorts.com or call 1-808-943-9291.