March 2012
Internet Marketing Workshop for Hotels
 
Social Media

Facebook Timeline for Hotels Ė Top 5 Things To Know

Facebook recently made another round of significant changes to the functionality of brand pages. Here are the highlights and how they impact your marketing efforts. [more]

 

Is Pinterest Right For Hotels? A Milestone Case Study

Milestone has tested Pinterest for four hotels to discover whether or not Pinterest should be considered a viable marketing channel for the hospitality industry. Read
more about our findings to decide if Pinterest is right for your hotel. [more]

 

5 Ideas to Enhance Your Online Marketing Strategy
Using Pinterest

Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in history. Here are 5 ideas on how hoteliers can leverage this virtual pinboard site to enhance their hotelís online marketing strategy. [more]

 

in this issue

Social Media

Facebook Timeline for Hotels Ė Top 5 Things
To Know

Is Pinterest Right For Hotels? A Milestone
Case Study

5 Ideas to Enhance Your Online Marketing Strategy Using Pinterest

Leveraging Trending Topics and Facebook for
A Successful Blog

Tips for Increasing Guest Reviews for Your Hotel


Internet Marketing

6 Things to Look For When Analyzing
your Competition

Enhanced Pay-Per-Click Sitelink Extensions

Content Strategies for Local Search 2012

Top 10 PPC Initiatives from SMX West 2012

Case Study: How to Increase Your Hotel's
Guest Reviews

Leveraging Trending Topics and Facebook for A Successful Blog

A blog is a very powerful tool for which businesses can connect with consumers and share ideas and expertise. From an SEO standpoint, itís a way to add fresh content to your site on a regular basis. Learn how to leverage trending topics for successful blogging. [more]

 

 

Tips for Increasing Guest Reviews for Your Hotel

Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are affected by frequency and quality of reviews. This handbook gives quick tips to improve your reviews. [more]

 

Internet Marketing

6 Things to Look For When Analyzing your Competition

Best practices for ensuring that your hotelís site fairs well against your competitorsí is by routinely doing a competitive analysis. Here are 6 things to look for when analyzing the competitionsí website. [more]

 

 

 

Enhanced Pay-Per-Click Sitelink Extensions

Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by appearing more informative and relevant to consumers. [more]

 

 

Content Strategies for Local Search 2012

Local search has taken over search engines results pages with Google Places listings dominating the top ranking positions. Understand the importance of creating content for local search to enhance your online visibility and connect with your local market. [more]

 

 

Top 10 PPC Initiatives from SMX West 2012

Over the course of three days, experts at SMX West 2012 presented of wide variety of trending topics in the search industry ranging from the Evolution of Social Media ROI, to Tips on Competitive Analysis, while also touching on one of the fastest growing local channels in Google Places. But the question remains, where does that leave PPC? [more]

 

Case Study: How to Increase Your Hotel's Guest Reviews

If increasing your hotelís reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on Yelp, Trip Advisor and Google Places. These are easy to make updates that can greatly improve the number of reviews you receive on important review channels. [more]

 

 

 

Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website DesignSearch Engine OptimizationPay–per–Click marketingSocial Media OptimizationeBuzz ConnectTM Online Reputation Monitoring etc.

Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396.

If you are interested in attending the workshops‚ send an email to [email protected]