When you need to connect with your audience, build your brand, increase sales and website traffic, social media marketing is the way to go. Publishing engaging content across social media profiles, engaging followers, running social media campaigns, and thenanalyzing
your results is all part of social media marketing. Social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, TikTok, YouTube and Snapchat are a few of the most popular channels to date. However, as times changes, so does social media platforms. It is important to stay up to date with the platforms that fit your business needs and target audience the best.