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This editable digital marketing roadmap covers all the major areas and programs. Milestone uses it to organize and amplify customer marketing for optimal results. Download the editable PowerPoint version today and get your plan ready to pitch and execute.
Do you think you know schemas for SEO? Find out in about 10 minutes how much you know or need to learn. If you don't get a good score, there is a study guide to help you bone up to try again.
EAT stands for Expertise, Authority, and Trust. These are the major criteria the Google algorithm is using to score and rank content. Human raters are also reviewing sites for these three criteria. It's a lot to evaluate, so Milestone has developed an EAT Estimator for help you figure out how you are doing and what you can do next to improve.
Milestone guides help digital marketers generate results. Below you will find insights on content marketing, paid media, videos and YouTube, reviews, and more. Check back as Milestone will continue to provide guidance on the issues most of interest to marketers.
Use these guides to onboarding and training, building buy-in, and as a step-by-step resource to guide you and your team.
Are you losing traffic because your business is not showing up correctly in the top directories?
Check now with Milestone's Free Instant Local Scan of Google Local, Google My Business, Bing, Yelp, Facebook, Foursquare, CitySearch, Manta, and more.
It will report the presence of your listing and the consistency of your Name, Address, and Phone number. Report will be ready in 30 seconds.
FAQs help move customers along the digital journey—from the beginning, through the middle, and to transaction. FAQs with advanced schemas have also been shown to improve organic content performance. Evaluate your FAQ level of advancement with this resource.
Google My Business is integral and critical to successful local marketing. 2020 saw a rapid expansion in GMB features and increased impression and traffic impact. Evaluate your GMB readiness with this interactive calculator.
AMP is an open-source HTML framework defined by Google to enhance mobile content consumption in the search results and to help web pages load faster.