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Milestone features ENGAGE 2018 - Amazing Speakers, Critical Topics and Fun HighlightMilestone's digital marketing conference will feature premier Keynote speakers including Author and Entrepreneur Chip Conley, Greg Sterling from the Local Search Association, representatives from Yelp and Google's GMB team and Founder & President Benu Aggarwal .
THE MOST RECENT DIGITAL MARKETING NEWS Aug 2017A source for the most relevant stories regarding your digital marketing presence
THE MOST RECENT DIGITAL MARKETING NEWS June 2017A source for the most relevant stories regarding your digital marketing presence
THE MOST RECENT DIGITAL MARKETING NEWS May 2017A source for the most relevant stories regarding your digital marketing presence
THE MOST RECENT DIGITAL MARKETING NEWS April 2017A source for the most relevant stories regarding your digital marketing presence
THE MOST RECENT DIGITAL MARKETING NEWS March 2017A source for the most relevant stories regarding your digital marketing presence
ARTICLES & NEWS FOR DIGITAL MARKETERSA source for the most relevant stories regarding your digital marketing presence
NEWS FOR DIGITAL MARKETERSA source for the most relevant stories regarding your digital marketing presence
TOP NEWS STORIES FOR DIGITAL MARKETING October 2016Can Siri Talk To Your Website [Webinar Recap] - The Milestone team presented a technology trends webinar, Can Siri Talk To Your Website, to highlight the latest innovations in search marketing. A major focus of the webinar was around mobile and user trends; discussing AMP (Accelerated Mobile Pages) and how users expect an answer with the increase in voice search.
TOP NEWS STORIES FOR DIGITAL MARKETING September 2016Key Strategies to Maximize Your 2017 Budget [Webinar Recap] - The Milestone team presented a comprehensive webinar, Key Strategies to Maximize Your 2017 Budget, to alleviate budgeting concerns and unknowns for your 2017 digital plans. If you are tasked with creating your hotel's marketing budget you will find value in watching! This webinar covers important hospitality goals (such as decreasing dependencies on OTAs) and the digital campaigns to budget for to attain your marketing goals.
Are You Ready for Multi-Channel Digital Engagement?Get up to date on the latest trends and strategies for creating a personalized experience on web and mobile. This edition of Milestone Insights highlights how to create converting content, the need for storytelling, latest website design concepts, and proven programming and conversion rate optimization tactics for web and mobile.
Milestone Insights Newsletter - May 2016Hotel guests are engaging with multiple devices and digital channels to make their lodging purchase decisions. This includes: Website, Organic Search, Paid Search, Social Media, among others
Are You Present Across Your Customer Conversion Funnel?Hotel guests are engaging with multiple devices and digital channels to make their lodging purchase decisions. This includes: Website, Organic Search, Paid Search, Social Media, among others. This edition of Milestone Insights highlights strategies you can implement to optimize your conversion funnel.
How Google's Mobile Friendly Ranking Signal Will Affect Your HotelsAccording to Google, as of April 21, they will roll out their "mobile-friendly" ranking signal update to their algorithm worldwide. Learn why this is critical to your business and what can you do to make sure your hotel website ranks in mobile search.
2015 Top Digital Marketing Trends and Strategies for Hotels [Infographic]Smart hotel marketers know that they need to keep track of the current trends and anticipate the next big thing in order to stay ahead of the competition. Here is Milestone and eCornell's infographic summary of the trends hotels need to keep an eye on and strategies to implement in 2015.
10 Hotel Digital Marketing Trends to Capitalize on the Holiday Season [Webinar Recap]The Holiday Season is fast approaching. In this recorded webinar video and recap, Milestone shares our top 10 hotel marketing trends to help you capitalize on the holiday season to drive traffic and direct online bookings for your hotel. What strategies are you implementing for your hotel?
Best Hotel Website CMS Software ToolMilestone's Galexi CMS 6.0 content management system for hotels captures Silver Stevie Award for Best New Software Product of 2014.
Social Media Marketing for Hotels | MilestoneLearn how Facebook's ban on fan-gated sweepstakes can affect your hotel social media marketing strategy and what you can do to still drive results to your hotel.
Responsive Design & Improved SEO Generate $300k in RevenueWhen building a responsive website, there are several key elements that need to be implemented in order for it to drive significant return on investment. Milestone recently worked with Holiday Inn Mart Plaza in developing their independent website,
In The Grand Schema of Things: Does Schema Boost Search Rank?The goal of search engines is to deliver the right result to the right user at the right time. Search engines are moving away from displaying results purely based on keyword search, and more towards conversational and semantic search. Learn about schemas and why it's important to implement them on your website.
Google+ Best Practices for Business [Infographic]We live in a Google world and so does your business. You probably wonder why your business needs a Google+ page and what the benefits are. Google+ is an important piece of the puzzle that builds your online brand identity not only from a social perspective - circle size,
TripAdvisor Milestone Registrant NotificationAs part of our ongoing initiatives for our clients, we are connecting with TripAdvisor to improve your local presence. You will receive an auto-generated e-mail directly from TripAdvisor this quarter notifying there is a new registrant named "Georgiya Yoveva" with an affiliation "Marketing Agency" of your TripAdvisor listing.
Run Google Hotel Finder Ads Now!Having an increased presence in Google's new hotel search results not only improves visibility of your hotel property but it also helps to increase direct bookings. Milestone's Google Hotel Finder platform will allow your independent or brand property to participate in HPA, or Hotel Price Ads, that show in organic search results and Hotel Finder paid search ads.
GM's eCommerce Checklist for 2014Search engine algorithm and Internet marketing technology continue to evolve to adapt to the ever-changing consumer search behavior and trends. So what can hotels do to ensure optimized web presence?
Top 8 Social Media Trends for 2014Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked room with Twitter feeds buzzing on dozens of monitors. As we gear up for 2014, keep eight points in mind to build a strong social presence that creates real value for you, your company and your consumers.
Twitter Enters the World of Visual MediaAhead of their I.P.O., Twitter did something they have been refusing to do for years: they changed the format of how tweets appear in your newsfeed and on your profile. Photos from Twitter and videos from Vine now show previews directly in your feed without you having to click a link. While this may seem minor, it is a pretty bold move for Twitter. Having refused to alter their 140-character format for so long, this change allows Twitter to join the rest of the social world, putting your visual creativity front and center in your tweets.
Budgeting for Hotel Digital Marketing in 2014As we near the end of 2013, now is the time to plan ahead for an even better 2014. There are several online marketing strategies that are going to be essential for a successful year. This article dives into the recent trends we are seeing in the search industry, and recommendations on how hotels can adapt to these exciting changes to stay ahead of the competition. Learn key initiatives hotels should take on in order to enhance online presence, drive traffic to the hotel website, improve website conversion, and essentially increase online revenue.
4 Social Media Strategies for the Holiday SeasonAs the holiday season quickly approaches, you may be asking yourself, how do I promote my hotel during the holidays? Using social media, of course! The opportunities to capture the holiday traveler's attention are nearly unlimited. In this video, we explore four strategies to engage and convert your social media audience this season, including design tips, promotion suggestions, and video concepts.
3 Tips for Expanding your Facebook ReachHave you ever asked yourself, "How do I reach more people on Facebook?". Given the massive amount of active users on Facebook, this powerhouse social channel serves as an undeniable opportunity to increase your hotel or other businesses' visibility and, more importantly, revenue. Find out 3 simple tips for expanding your total reach on Facebook in this quick video.
An Introduction to Google Local CarouselThe Google Local Carousel is Google's latest product designed to bring consumers the most relevant local search results possible. This article gives you a quick intro on what it is all about.
Milestone InsightsDigital marketing continues to evolve with the recent Google Penguin updates a few weeks ago, changes in local search engine marketing strategy, and the changes in the social media world. The conference offers a unique opportunity to learn some of the latest strategies for maximizing revenue from digital marketing in a hands-on, consultative environment.
Join Us at The First Ever Milestone User Conference!Milestone User Conference will provide you the latest insights into how the world of digital marketing is evolving and what hotels need to do to continue to adapt to the changing environment. The users will walk away with practical tips on how to enhance their digital marketing efforts at their properties or brands.
Review Filtering in the Loud World, the Good, the Bad, the UglyBetter customer reviews lead to higher rankings in search engines yet many authentic positive reviews seem to be disappearing due to review filtering. Find out how reviews are filtered and what you can do to prevent genuine ones from being taken off your page.
Apple Maps- What Can iDoNavigating the dynamic local ecosystem can be an obstacle for many business owners. As search queries become increasingly locally based, management of your presence on Apple Maps becomes extremely important especially for hoteliers. This article explains what Apple Maps is and how to manage your presence on this growing platform.
What Hotels Need to Know About Facebook Graph SearchIf you run a hotel, you should be paying attention to Facebook Graph Search, whether you have access to it or not. All the Likes you've been accumulating, the encouragement of people to check in, the monitoring of photos taken in your hotel: it can finally serve a purpose that will help your visibility and can even lead to bookings.
What to Expect in 2013- Top Internet Marketing TrendsAs we look and plan ahead, several new trends and strategies have emerged that are essential to our "must do" list for 2013. This article covers some of the major trends we are noticing in the search industry and how they will impact customer behavior. We will also discuss how businesses, hoteliers, and search partners can capitalize on these exciting trends for 2013.
‘Sweep' Your Facebook Fans Off Their FeetAre you challenged with gaining new, high quality Facebook fans? Check out how Willows Lodge in Woodinville, Washington earned a huge increase in Facebook fans (and other social channels too!) in this recent Facebook sweepstakes.
Keys to Successful Online Marketing in 2013Social and Internet Marketing Strategies for 2013 - in this month's newsletter, Milestone shares insightful tips on how your business can run successful online marketing for 2013.
Milestone Newsletter - July 2012After Google launched Google+ Local in the end of May this year, many questions were left unanswered about this new platform and how to use it. Do all businesses have a Google+ Local Page? What happened to the existing Google Places for Business pages? How do you access, manage, and leverage this new platform? Now that Google is seamlessly integrating its search, maps, mobile, and Plus pages, it's becoming increasingly important to get answers to these questions.
Milestone Newsletter - June 2012As social media channels adjust their functionality to favor sharing images and media based content, it's becoming increasingly important for companies to leverage this change with high-quality imagery. Learn how businesses, especially in the travel and hospitality verticals, can take advantage of this change.
Milestone Newsletter - May 2012Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven techniques to improve ad performance.
Milestone Newsletter - April 2012Search trends are constantly evolving. In February alone, Google lunched 40+ changes to their algorithms and all these changes are driven to improve overall search results. This article provides a brief list of such changes and robust strategies that hotels can deploy to leverage these changes.
Milestone Newsletter - March 2012Facebook recently made another round of significant changes to the functionality of brand pages. Here are the highlights and how they impact your marketing efforts.
Milestone Newsletter - January 2012Whether you are just starting to set up social media profiles or have mastered social media marketing, hotels can benefit from learning ways to encourage their social media following to share published content. Here are 5 tips on how to encourage social sharing.
Milestone Newsletter - December 2011The new year always brings exciting new trends in online marketing. Join us for the next free webinar in our series where several of Milestone's marketing experts explore 10 of the hottest trends for hotels across a range of internet marketing categories: organic, paid and social.
Milestone Newsletter - November 2011With the ever-changing world of social media, hoteliers may find it hard to stay on top fo the latest trends. To help‚ Milestone's social media team pieced together this list of top 10 social media trends we have seen in 2011.
Milestone Newsletter - October 2011Milestone Internet Marketing is excited to announce our plan to host social media webinars on an ongoing basis! Our first social media webinar scheduled for mid-November is open to all clients currently using Milestone's services. Our topic for this inaugural webinar will focus on "The Top 10 Tips for Acquiring Quality Facebook Fans.
Milestone Newsletter - September 2011When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started?
Milestone's Top 10Milestone's top 10 is a reader favorite. In this issue, we will cover the top 10 SEO tips.
Milestone Newsletter - August 2011Why should I stay at this hotel and not the one next door? A question most shoppers ask themselves before staying somewhere they haven't seen or heard of before. The point of reference most customers trust is a review or the new word of mouth in a global industry‚ which enables customers to become more emotionally comfortable with a decision. The act of managing this feedback is a popular term nowadays also known as online reputation management (ORM)
Old Domain Verses New Domain - If you have an old domain and have page rank built for the domain, it is better to keep that domain than buying a new one.
How to secure higher ranking on Search Engines - Top 10 TipsWant to secure higher ranking for your website on search engines? Here are Milestone's latest tips that really get the job done!
Old Domain Verses New Domain - If you have an old domain and have page rank built for the domain, it is better to keep that domain than buying a new one.
Milestone Newsletter -July 2011Are you up to speed with the latest innovations from Google? They are making significant strides in the social world with +1 buttons and the Google+ project. Get involved to make sure you're getting the maximum SEO benefits. And if you need a Google+ invite, we'll help you out.
The Power of Local MarketsAs Search Engines think of ways to evolve and innovate, they are increasingly turning towards local markets to make their systems easier and better to use from a "surfer's" perspective. In the quest to make searches more personalized and targeted for specific needs, Search Engines have come up with "Local Search."
Are You Blogging Yet?Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second!
Are You Blogging Yet? Blogging for LodgingBlogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, over 175,000 new blogs every day, and bloggers create over 1.6 million posts per day, or over 18 updates a second!
Hotels to HTMLs™ - Summer 2006 NewsletterMilestone is pleased to announce the release of its Summer 2006 E-Newsletter covering the topics below. Click on the links to read more. Happy Reading!
Milestone Newsletter - June 2011In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a consumer has a positive or negative experience at a hotel, one of the first things they want to do is rant or rave to their peers.
Are you driving a fast car with no wheels?Congratulations, you have a website! But no one can find it on the Internet. Even you cannot find your own hotel when you search. That's like having a fast car with no
Hotels to HTMLs™ - Fall 2006 NewsletterWant to dominate the playing field of e-marketing and search engine optimization? Find out about the latest search engines resources, tools and products that are enhancing the user experience and giving websites new avenues for optimizing search ranking in creative, organic ways. Milestone's latest trends and tips help explain the new landscape of web marketing and help you achieve the results you are searching for.
Milestone Newsletter - May 2011Google's new +1 button officially launches on April 30. Positioning this as a new method to provide the most relevent search results to their user, Google envisions users clicking the +1 button to recommend websites and articles to their peers.
Hits On The Web, Put Heads In Beds!Hits On The Web, Put Heads In Beds!
Independent and Successful - What Makes the Difference?Independent and Successful - What Makes the Difference?
Internet Marketing Can Revitalize Floundering HotelsCHARLOTTE, N.C. — Judging by the crowd that flocked to him after he finished giving an educational seminar on Internet marketing for hotels, Anil Aggarwal's advice struck pretty close to the heart. And what Aggarwal had to say was pretty simple — Internet marketing is the best way for hotels to reach customers and turn their businesses into cash cows.
Milestone Newsletter - April 2011The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in nature and 64% of the searchers on the net looking for results within 15 miles.
Milestone Newsletter - February 2011For the lodging industry, 2010 was a year of recovery as the US economy showed signs of relief. As 2011 kicks off, we find that internet marketing is an even more important part of the overall marketing portfolio of our hotels. One major shift in 2010 was the significant gain in popularity of social media channels, and we find that social media has firmly positioned itself in the tool chest for ecommerce managers and internet marketers. The smart hotelier needs to keep laser sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum Return on Investment (ROI). Here are Milestone's top ten eCommerce promotion ideas, channels, and strategies that we recommend to hoteliers in 2011. These tips and insights are based on carefully analyzing trends in the search engines and channels that are driving maximum returns for Milestone's clients and partners.
Effective Email MarketingEmail marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it's fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. High quality email campaigns can deliver effective messaging that drives action and manages customer relationships.
Milestone Newsletter - August 2010"The most common question that we get asked in the hospitality industry is why I should be concerned about social media and how will I benefit from social media elements. An essential follow-up to these questions is how should I go about optimizing for social media and measure ROI? In this article, we give tips about some of the key initiatives that you could undertake to maximize the gain on social media channels. The content in this article is gathered from several years of practical experience working on social media optimization strategies for our clients," says Anil Aggarwal, CEO of Milestone Internet Marketing.
Milestone Newsletter - June 2010As social media grows in popularity and search engine visibility, hotels are looking for ways to balance the newest forms of media with some of the more traditional forms of marketing. Here are a few things to consider when working towards achieving the best results from your social media initiatives.
Milestone Newsletter - March 20102009 was a challenging year for the lodging industry, and forecasts and reports indicate that the lodging industry recovery will be a slow and demanding process. The smart hotelier should keep a laser sharp focus on the channels that are driving maximum return on investment. Here are the top 10 promotion ideas, channels, and strategies that we recommend to hoteliers in the New Year.
Milestone Newsletter - December 2009Benu Aggarwal of Milestone Internet Marketing interviewed Rajesh Srivastava, GPM (principal group programming manager) of Bing Webmaster - Search Ecosystem. Rajesh shares his insights on why Bing is emerging as the most exciting and unique "decision" search engine for travel and small businesses.
Milestone Newsletter - August 2009Social Media continues to grow in importance. It has not only become one of the critical tools to interact with customers but is also considered one of the key elements impacting organic search and ranking for the hotel. Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue.
Milestone Newsletter - June 2009During SES New York, I had the pleasure to interview Fredric Vallaey from the Google PPC team. Fredric works in the Google Adwords team as a product Adwords evangelist and gave us some great tips on PPC strategies. Thank you so much Fredric for taking the out time to meet with us. Q: Our very first question is focused on a small business. As a small advertiser with a little budget, should you be going national or should you be geo-targeting?
Milestone Newsletter - April 2009In a recent Milestone interview with Nathan Buggia, Webmaster for Microsoft Live Search and a true technical evangelist, we uncovered the cutting-edge logic and strategies for effective SEO for the travel industry - from the impact of organic content to creating business relationships through social media . . . and everything in between. For hotel websites, the most hard-hitting online promotions utilize a long-term mix of organic page content, accurate meta tags, social media networking, video, user-generated content, and smart domain names that engage the search engines and your new guests.
Milestone Newsletter - September 2008There's a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. We have been experimenting with several different strategies around social media and its relevance to the lodging industry. Here are some of the findings based on our initial research. We divide the social media landscape into 7 different categories as per the chart below.
Milestone Newsletter - June 2008The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results.
Milestone Newsletter - May 2008Back by popular demand…Milestone's interview with Matt Cutts from Google. This interview was among the top 15 most read articles last month, according to Hotel Online. In case you have not yet had a chance to read the interview, you can view a copy of it here.
Milestone Newsletter - March 2008Last week, I had the pleasure of interviewing the head of Google's Web Spam team, Matt Cutts. He is very well respected in the SEO community for communicating and enforcing Google Webmaster Guidelines. The topic of our conversation was the Impact of Search on the Lodging Industry and Web 2.0.
Milestone Newsletter - January 2008Effective internet marketing in the year 2008 will be a powerful promotional agent for the hotel industry - from major franchise chains in urban cities to independent inns in rural countryside. In fact, it has been projected that 40% of all hotel bookings will be generated from the internet in 2008. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct their strategies and budgets from traditional offline marketing to hard-hitting online highways. Savvy hoteliers who utilize the hottest trends and practices in internet marketing - from social networking to mobile websites - will be well rewarded for staying ahead of the competition curve and capturing more market share . . . both now and in the years ahead.
Milestone Newsletter - November 2007Why do we need to make our video searchable? Yes, the same old videos that we have been using for ages! Having a video is no longer useful unless it is created with search engine optimization in mind. According to emarketer, Online Videos are considered the third most effective online advertising media by US advertising executives today.
Milestone Newsletter - September 2007Why do we need to make our video searchable? Yes, the same old videos that we have been using for ages! Having a video is no longer useful unless it is created with search engine optimization in mind. According to emarketer, Online Videos are considered the third most effective online advertising media by US advertising executives today.
Milestone Newsletter - July 2007One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds the complexity of measuring these results is that often a website that is being marketed and the actual booking engine where the transaction is closed may be on different servers. In this article, we explain the challenges of measuring search engine marketing results and some solutions for accurately tracking your investment returns.
Milestone Newsletter - June 2007Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it's fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships.
Milestone Newsletter - April 2007Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, over 175,000 new blogs every day, and bloggers create over 1.6 million posts per day, or over 18 updates a second!
2007-Internet Marketing Must Do's and Web 2.0 for the AdventurousDid you do your holiday shopping online? It's very likely that you did, along with millions of consumers who plan vacations, trips and travel on the Web. A survey conducted by TravelFocused.com tells us that more than 50% of consumers today are planning vacations and travel online.
Distibution Channel Revenue ManagementThe Internet continues to be a critical sales channel for the lodging industry. In the first six months of 2004, 60 percent of Web surfers shopped for travel services on the Internet, according to Nelson/Net ratings. Travel sites have become the most widely utilized online channels for booking travel, lodging, and complete vacation packages for millions of travelers around the globe. According to Media Metrix, in any given month, one in four Web users visits a travel site, such as Expedia or Travelocity, to search for information, find the lowest rates, and reserve rooms, trips, airline tickets and all-inclusive travel packages. As the lodging industry recognizes the significance of travel sites for hotel exposure and representation, hotels must capture every opportunity to maximize their presence and position on the major travel sites to stay competitive and effective in this online market.
The 21st Century Traveler - New Trends in Hotel HospitalityThe 21st Century Traveler - New Trends in Hotel Hospitality
Front Desk Follies - How to Ensure That Your Property is Well RepresentedFront Desk Follies - How to Ensure That Your Property is Well Represented