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News & Press Releases
Latest Milestone News
Find out what's happening at Milestone | new products, innovations, awards and people.
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Aug 18, 2021
Mindset (Author- Carol Dweck) - with Benu Aggarwal
In this episode, Benu Agarwal, President and Founder, Milestone Inc. discussed the book Mindset: The New Psychology of Success, by Stanford psychologist and Professor Carol Dweck. Benu shared her insights on how she embraced a growth mindset in her life and how it helped her grow Milestone and succeed as an entrepreneur, wife, and mother. Read More Mindset (Author- Carol Dweck) - with Benu Aggarwal -
Dec 18, 2020
An update on the Structured Data Testing Tool
In July, we announced that the Rich Results Test is out of beta. In that blog post, we said that the Structured Data Testing Tool would be deprecated. Since then, we've heard your feedback and we'd like to give an update on what the future looks like for the Structured Data Testing Tool. Read More An update on the Structured Data Testing Tool -
Dec 11, 2020
2021 Business and Digital Marketing Trends
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal. Read More 2021 Business and Digital Marketing Trends -
Dec 08, 2020
Google Rolled Out the December 2020 Core Algorithm Update
While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO community – mostly in anxiety. Read More Google Rolled Out the December 2020 Core Algorithm Update -
Dec 08, 2020
2021 Hotel Strategies to Increase Traffic & Revenue
With multiple vaccines on the way, the end of the pandemic is visible, so now is the right time to consider and plan for recovery. Milestone has picked out some top proven strategies from its hotel strategy incubator called Portfolio to help you. Read More 2021 Hotel Strategies to Increase Traffic & Revenue -
Dec 08, 2020
Top 5 Digital Metrics for Hotels
If you have some slow days toward the end of the year, take a look at your reporting and dashboards and make sure they include these key metrics: Read More Top 5 Digital Metrics for Hotels -
Nov 19, 2020
1440 Multiversity Provides 60,000 Meals to 25+ Shelters Across Santa Cruz County
Milestone customer 1440 Multiversity is a 501c3 non-profit learning organization that established itself as one of the world’s most renown centers for individual development programs, corporate offsites, retreats, and leadership training in the pre-Covid era. Read More 1440 Multiversity Provides 60,000 Meals to 25+ Shelters Across Santa Cruz County -
Nov 17, 2020
Top Digital Marketing, Business, and SEO Trends for 2021
As we get ready to say goodbye and good riddance to 2020, we need to assess what kind of a year 2021 will be and where we need to focus to stay ahead. Milestone Research working with the Milestone thought leaders has compiled the following predictions and trends to help the community plan for 2021. Read More Top Digital Marketing, Business, and SEO Trends for 2021 -
Oct 29, 2020
Milestone Hosts Digital Transformation Thought Leaders at Engage2020
Santa Clara, CA. October 29, 2020. Milestone Inc, a premier provider of digital marketing software and solutions for enterprise and hospitality opens registration for its digital transformation summit, Engage2020: Transform. Rebound. Accelerate. Read More Milestone Hosts Digital Transformation Thought Leaders at Engage2020 -
Oct 19, 2020
Google: Slow Urls Can Potentially Impact Ranking of Other Faster Urls on Your Site
Google's John Mueller said that when it comes to Google measuring speed with the upcoming Google Page Experience and Core Web Vitals metrics, that sometimes individual slow URLs can potentially impact other faster URLs if Google cannot determine the speed of those faster URLs and those URL structures look similar. Read More Google: Slow Urls Can Potentially Impact Ranking of Other Faster Urls on Your Site -
Oct 01, 2020
11 Headline Writing Tips to Drive Traffic & Clicks
A great headline can make the difference between a click and an impression. Here are useful tips that will help you whip up brilliant headlines. Read More 11 Headline Writing Tips to Drive Traffic & Clicks -
Sep 29, 2020
Breakthrough Google SERP Study from Milestone Research: FAQ Results Get the Most Clicks
A study of Google SERP click-through rates finds which rich result types generate the most clicks on average. Read More Breakthrough Google SERP Study from Milestone Research: FAQ Results Get the Most Clicks -
Sep 21, 2020
Milestone Research Defines 2020 Site Performance Benchmarks
Milestone reviewed more than 1500 sites in 2020 across industries and found the following results: Read More Milestone Research Defines 2020 Site Performance Benchmarks -
Sep 21, 2020
Milestone Inc. Selected by Choice Hotels as a Qualified Vendor for Property Websites
Milestone Internet Marketing, Inc., a premiere provider of digital marketing solutions for the hospitality industry, has been selected as a Qualified Vendor by Choice Hotels International, Inc. Milestone will develop property websites for Choice Hotels franchisees across the world in an effort to help drive guests to the properties. Read More Milestone Inc. Selected by Choice Hotels as a Qualified Vendor for Property Websites -
Sep 15, 2020
People are returning to work. Here's how to host in-person meetings that meet social-distancing guidelines.
In 2019, nearly 465 million trips were logged for business purposes — 38% of which were for meetings and events. And while many meetings have now gone virtual, corporate meetings that still happen out of the office don't have to be limited to dull hotel conference rooms. Read More People are returning to work. Here's how to host in-person meetings that meet social-distancing guidelines. -
Sep 12, 2020
Google My Business Gains More New Attributes for Listings
Google My Business continues its rollout of new attributes with options for listings to highlight health and safety measures. Read More Google My Business Gains More New Attributes for Listings -
Sep 10, 2020
Landmark Study from Milestone Research Proves Rich Results Raise Average Yield of SERPs by 41%
Rich results are extremely beneficial for brands and lift CTR and traffic. Read more about that finding and more on all rich results in this breakthrough study. Read More Landmark Study from Milestone Research Proves Rich Results Raise Average Yield of SERPs by 41% -
Sep 09, 2020
Introduction to Unavailable_After
Put simply, unavailable_after tags send a signal to search engines letting them know that the contents of a page should not be crawled after a certain date. Unlike “noindex” tags which are directives, the “unavailable_after” tag is a hint instead that could technically be ignored. Read More Introduction to Unavailable_After -
Sep 08, 2020
A robot wrote this entire article. Are you scared yet, human?
The mission for this op-ed is perfectly clear. I am to convince as many human beings as possible not to be afraid of me. Read More A robot wrote this entire article. Are you scared yet, human? -
Sep 08, 2020
Shorter Content Earns the Most Backlinks, Study Says
A recent study finds a positive correlation between backlinks and content with less than 700 words. Read More Shorter Content Earns the Most Backlinks, Study Says -
Sep 05, 2020
PDFs and Images May Be ADA Non-Compliant Creating Risk of Lawsuits
In 2020, Milestone has observed a new trend of sites that also have physical locations and use PDFs or images with text and no image alt text on their website are getting legal complaint letters regarding their PDFs. Read More PDFs and Images May Be ADA Non-Compliant Creating Risk of Lawsuits -
Aug 12, 2020
Core Web Vitals: Less Than 15% of Sites Meet Benchmarks
A decidedly small percentage of websites are able to pass a Core Web Vitals assessment within PageSpeed Insights, according to a new study. Read More Core Web Vitals: Less Than 15% of Sites Meet Benchmarks -
Aug 01, 2019
The Silicon Review: An Interview with Anil Aggarwal & Benu Aggarwal, Milestone Inc. Leadership
Milestone is always at the forefront of digital marketing technology and is always first to market with innovations that drive results for our clients. Read More The Silicon Review: An Interview with Anil Aggarwal & Benu Aggarwal, Milestone Inc. Leadership -
Jul 25, 2018
Milestone features ENGAGE 2018 - Amazing Speakers, Critical Topics and Fun Highlight
Milestone's digital marketing conference will feature premier Keynote speakers including Author and Entrepreneur Chip Conley, Greg Sterling from the Local Search Association, representatives from Yelp and Google's GMB team and Founder & President Benu Aggarwal . Read More Milestone features ENGAGE 2018 - Amazing Speakers, Critical Topics and Fun Highlight -
Aug 01, 2017
THE MOST RECENT DIGITAL MARKETING NEWS Aug 2017
A source for the most relevant stories regarding your digital marketing presence Read More THE MOST RECENT DIGITAL MARKETING NEWS Aug 2017 -
May 01, 2017
THE MOST RECENT DIGITAL MARKETING NEWS May 2017
A source for the most relevant stories regarding your digital marketing presence Read More THE MOST RECENT DIGITAL MARKETING NEWS May 2017 -
Apr 01, 2017
THE MOST RECENT DIGITAL MARKETING NEWS April 2017
A source for the most relevant stories regarding your digital marketing presence Read More THE MOST RECENT DIGITAL MARKETING NEWS April 2017 -
Mar 01, 2017
THE MOST RECENT DIGITAL MARKETING NEWS March 2017
A source for the most relevant stories regarding your digital marketing presence Read More THE MOST RECENT DIGITAL MARKETING NEWS March 2017 -
Jan 01, 2017
ARTICLES & NEWS FOR DIGITAL MARKETERS
A source for the most relevant stories regarding your digital marketing presence Read More ARTICLES & NEWS FOR DIGITAL MARKETERS -
Dec 01, 2016
NEWS FOR DIGITAL MARKETERS
A source for the most relevant stories regarding your digital marketing presence Read More NEWS FOR DIGITAL MARKETERS -
Oct 01, 2016
TOP NEWS STORIES FOR DIGITAL MARKETING October 2016
Can Siri Talk To Your Website [Webinar Recap] - The Milestone team presented a technology trends webinar, Can Siri Talk To Your Website, to highlight the latest innovations in search marketing. A major focus of the webinar was around mobile and user trends; discussing AMP (Accelerated Mobile Pages) and how users expect an answer with the increase in voice search. Read More TOP NEWS STORIES FOR DIGITAL MARKETING October 2016 -
Sep 01, 2016
TOP NEWS STORIES FOR DIGITAL MARKETING September 2016
Key Strategies to Maximize Your 2017 Budget [Webinar Recap] - The Milestone team presented a comprehensive webinar, Key Strategies to Maximize Your 2017 Budget, to alleviate budgeting concerns and unknowns for your 2017 digital plans. If you are tasked with creating your hotel’s marketing budget you will find value in watching! This webinar covers important hospitality goals (such as decreasing dependencies on OTAs) and the digital campaigns to budget for to attain your marketing goals. Read More TOP NEWS STORIES FOR DIGITAL MARKETING September 2016 -
Jun 22, 2016
Are You Ready for Multi-Channel Digital Engagement?
Get up to date on the latest trends and strategies for creating a personalized experience on web and mobile. This edition of Milestone Insights highlights how to create converting content, the need for storytelling, latest website design concepts, and proven programming and conversion rate optimization tactics for web and mobile. Read More Are You Ready for Multi-Channel Digital Engagement? -
May 25, 2016
Milestone Insights Newsletter – May 2016
Hotel guests are engaging with multiple devices and digital channels to make their lodging purchase decisions. This includes: Website, Organic Search, Paid Search, Social Media, among others Read More Milestone Insights Newsletter – May 2016 -
May 25, 2016
Are You Present Across Your Customer Conversion Funnel?
Hotel guests are engaging with multiple devices and digital channels to make their lodging purchase decisions. This includes: Website, Organic Search, Paid Search, Social Media, among others. This edition of Milestone Insights highlights strategies you can implement to optimize your conversion funnel. Read More Are You Present Across Your Customer Conversion Funnel? -
Mar 30, 2015
How Google's Mobile Friendly Ranking Signal Will Affect Your Hotels
According to Google, as of April 21, they will roll out their "mobile-friendly" ranking signal update to their algorithm worldwide. Learn why this is critical to your business and what can you do to make sure your hotel website ranks in mobile search. Read More How Google's Mobile Friendly Ranking Signal Will Affect Your Hotels -
Jan 29, 2015
2015 Top Digital Marketing Trends and Strategies for Hotels [Infographic]
Smart hotel marketers know that they need to keep track of the current trends and anticipate the next big thing in order to stay ahead of the competition. Here is Milestone and eCornell's infographic summary of the trends hotels need to keep an eye on and strategies to implement in 2015. Read More 2015 Top Digital Marketing Trends and Strategies for Hotels [Infographic] -
Nov 25, 2014
10 Hotel Digital Marketing Trends to Capitalize on the Holiday Season [Webinar Recap]
The Holiday Season is fast approaching. In this recorded webinar video and recap, Milestone shares our top 10 hotel marketing trends to help you capitalize on the holiday season to drive traffic and direct online bookings for your hotel. What strategies are you implementing for your hotel? Read More 10 Hotel Digital Marketing Trends to Capitalize on the Holiday Season [Webinar Recap] -
Oct 14, 2014
Best Hotel Website CMS Software Tool
Milestone's Galexi CMS 6.0 content management system for hotels captures Silver Stevie Award for Best New Software Product of 2014. Read More Best Hotel Website CMS Software Tool -
Sep 17, 2014
Social Media Marketing for Hotels | Milestone
Learn how Facebook’s ban on fan-gated sweepstakes can affect your hotel social media marketing strategy and what you can do to still drive results to your hotel. Read More Social Media Marketing for Hotels | Milestone -
Jul 17, 2014
Responsive Design & Improved SEO Generate $300k in Revenue
When building a responsive website, there are several key elements that need to be implemented in order for it to drive significant return on investment. Milestone recently worked with Holiday Inn Mart Plaza in developing their independent website, Read More Responsive Design & Improved SEO Generate $300k in Revenue -
Jun 11, 2014
In The Grand Schema of Things: Does Schema Boost Search Rank?
The goal of search engines is to deliver the right result to the right user at the right time. Search engines are moving away from displaying results purely based on keyword search, and more towards conversational and semantic search. Learn about schemas and why it’s important to implement them on your website. Read More In The Grand Schema of Things: Does Schema Boost Search Rank? -
Apr 23, 2014
Google+ Best Practices for Business [Infographic]
We live in a Google world and so does your business. You probably wonder why your business needs a Google+ page and what the benefits are. Google+ is an important piece of the puzzle that builds your online brand identity not only from a social perspective – circle size, Read More Google+ Best Practices for Business [Infographic] -
Feb 25, 2014
TripAdvisor Milestone Registrant Notification
As part of our ongoing initiatives for our clients, we are connecting with TripAdvisor to improve your local presence. You will receive an auto-generated e-mail directly from TripAdvisor this quarter notifying there is a new registrant named "Georgiya Yoveva" with an affiliation "Marketing Agency" of your TripAdvisor listing. Read More TripAdvisor Milestone Registrant Notification -
Feb 19, 2014
Run Google Hotel Finder Ads Now!
Having an increased presence in Google’s new hotel search results not only improves visibility of your hotel property but it also helps to increase direct bookings. Milestone’s Google Hotel Finder platform will allow your independent or brand property to participate in HPA, or Hotel Price Ads, that show in organic search results and Hotel Finder paid search ads. Read More Run Google Hotel Finder Ads Now! -
Jan 25, 2014
GM’s eCommerce Checklist for 2014
Search engine algorithm and Internet marketing technology continue to evolve to adapt to the ever-changing consumer search behavior and trends. So what can hotels do to ensure optimized web presence? Read More GM’s eCommerce Checklist for 2014 -
Dec 31, 2013
Top 8 Social Media Trends for 2014
Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked room with Twitter feeds buzzing on dozens of monitors. As we gear up for 2014, keep eight points in mind to build a strong social presence that creates real value for you, your company and your consumers. Read More Top 8 Social Media Trends for 2014 -
Nov 29, 2013
Twitter Enters the World of Visual Media
Ahead of their I.P.O., Twitter did something they have been refusing to do for years: they changed the format of how tweets appear in your newsfeed and on your profile. Photos from Twitter and videos from Vine now show previews directly in your feed without you having to click a link. While this may seem minor, it is a pretty bold move for Twitter. Having refused to alter their 140-character format for so long, this change allows Twitter to join the rest of the social world, putting your visual creativity front and center in your tweets. Read More Twitter Enters the World of Visual Media -
Nov 29, 2013
Budgeting for Hotel Digital Marketing in 2014
As we near the end of 2013, now is the time to plan ahead for an even better 2014. There are several online marketing strategies that are going to be essential for a successful year. This article dives into the recent trends we are seeing in the search industry, and recommendations on how hotels can adapt to these exciting changes to stay ahead of the competition. Learn key initiatives hotels should take on in order to enhance online presence, drive traffic to the hotel website, improve website conversion, and essentially increase online revenue. Read More Budgeting for Hotel Digital Marketing in 2014 -
Oct 31, 2013
4 Social Media Strategies for the Holiday Season
As the holiday season quickly approaches, you may be asking yourself, how do I promote my hotel during the holidays? Using social media, of course! The opportunities to capture the holiday traveler's attention are nearly unlimited. In this video, we explore four strategies to engage and convert your social media audience this season, including design tips, promotion suggestions, and video concepts. Read More 4 Social Media Strategies for the Holiday Season -
Sep 27, 2013
3 Tips for Expanding your Facebook Reach
Have you ever asked yourself, “How do I reach more people on Facebook?”. Given the massive amount of active users on Facebook, this powerhouse social channel serves as an undeniable opportunity to increase your hotel or other businesses’ visibility and, more importantly, revenue. Find out 3 simple tips for expanding your total reach on Facebook in this quick video. Read More 3 Tips for Expanding your Facebook Reach -
Aug 30, 2013
An Introduction to Google Local Carousel
The Google Local Carousel is Google’s latest product designed to bring consumers the most relevant local search results possible. This article gives you a quick intro on what it is all about. Read More An Introduction to Google Local Carousel -
Jun 28, 2013
Milestone Insights
Digital marketing continues to evolve with the recent Google Penguin updates a few weeks ago, changes in local search engine marketing strategy, and the changes in the social media world. The conference offers a unique opportunity to learn some of the latest strategies for maximizing revenue from digital marketing in a hands-on, consultative environment. Read More Milestone Insights -
May 31, 2013
Join Us at The First Ever Milestone User Conference!
Milestone User Conference will provide you the latest insights into how the world of digital marketing is evolving and what hotels need to do to continue to adapt to the changing environment. The users will walk away with practical tips on how to enhance their digital marketing efforts at their properties or brands. Read More Join Us at The First Ever Milestone User Conference! -
Apr 30, 2013
Review Filtering in the Loud World, the Good, the Bad, the Ugly
Better customer reviews lead to higher rankings in search engines yet many authentic positive reviews seem to be disappearing due to review filtering. Find out how reviews are filtered and what you can do to prevent genuine ones from being taken off your page. Read More Review Filtering in the Loud World, the Good, the Bad, the Ugly -
Mar 29, 2013
Apple Maps- What Can iDo
Navigating the dynamic local ecosystem can be an obstacle for many business owners. As search queries become increasingly locally based, management of your presence on Apple Maps becomes extremely important especially for hoteliers. This article explains what Apple Maps is and how to manage your presence on this growing platform. Read More Apple Maps- What Can iDo -
Feb 28, 2013
What Hotels Need to Know About Facebook Graph Search
If you run a hotel, you should be paying attention to Facebook Graph Search, whether you have access to it or not. All the Likes you’ve been accumulating, the encouragement of people to check in, the monitoring of photos taken in your hotel: it can finally serve a purpose that will help your visibility and can even lead to bookings. Read More What Hotels Need to Know About Facebook Graph Search -
Jan 31, 2013
What to Expect in 2013- Top Internet Marketing Trends
As we look and plan ahead, several new trends and strategies have emerged that are essential to our “must do” list for 2013. This article covers some of the major trends we are noticing in the search industry and how they will impact customer behavior. We will also discuss how businesses, hoteliers, and search partners can capitalize on these exciting trends for 2013. Read More What to Expect in 2013- Top Internet Marketing Trends -
Dec 31, 2012
‘Sweep’ Your Facebook Fans Off Their Feet
Are you challenged with gaining new, high quality Facebook fans? Check out how Willows Lodge in Woodinville, Washington earned a huge increase in Facebook fans (and other social channels too!) in this recent Facebook sweepstakes. Read More ‘Sweep’ Your Facebook Fans Off Their Feet -
Nov 01, 2012
Keys to Successful Online Marketing in 2013
Social and Internet Marketing Strategies for 2013 – in this month’s newsletter, Milestone shares insightful tips on how your business can run successful online marketing for 2013. Read More Keys to Successful Online Marketing in 2013 -
Jul 01, 2012
Milestone Newsletter – July 2012
After Google launched Google+ Local in the end of May this year, many questions were left unanswered about this new platform and how to use it. Do all businesses have a Google+ Local Page? What happened to the existing Google Places for Business pages? How do you access, manage, and leverage this new platform? Now that Google is seamlessly integrating its search, maps, mobile, and Plus pages, it’s becoming increasingly important to get answers to these questions. Read More Milestone Newsletter – July 2012 -
Jun 01, 2012
Milestone Newsletter – June 2012
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change with high-quality imagery. Learn how businesses, especially in the travel and hospitality verticals, can take advantage of this change. Read More Milestone Newsletter – June 2012 -
May 01, 2012
Milestone Newsletter - May 2012
Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven techniques to improve ad performance. Read More Milestone Newsletter - May 2012 -
Apr 01, 2012
Milestone Newsletter - April 2012
Search trends are constantly evolving. In February alone, Google lunched 40+ changes to their algorithms and all these changes are driven to improve overall search results. This article provides a brief list of such changes and robust strategies that hotels can deploy to leverage these changes. Read More Milestone Newsletter - April 2012 -
Mar 01, 2012
Milestone Newsletter - March 2012
Facebook recently made another round of significant changes to the functionality of brand pages. Here are the highlights and how they impact your marketing efforts. Read More Milestone Newsletter - March 2012 -
Jan 26, 2012
Milestone Newsletter - January 2012
Whether you are just starting to set up social media profiles or have mastered social media marketing, hotels can benefit from learning ways to encourage their social media following to share published content. Here are 5 tips on how to encourage social sharing. Read More Milestone Newsletter - January 2012 -
Dec 01, 2011
Milestone Newsletter - December 2011
The new year always brings exciting new trends in online marketing. Join us for the next free webinar in our series where several of Milestone’s marketing experts explore 10 of the hottest trends for hotels across a range of internet marketing categories: organic, paid and social. Read More Milestone Newsletter - December 2011 -
Nov 01, 2011
Milestone Newsletter - November 2011
With the ever-changing world of social media, hoteliers may find it hard to stay on top fo the latest trends. To help‚ Milestone’s social media team pieced together this list of top 10 social media trends we have seen in 2011. Read More Milestone Newsletter - November 2011 -
Oct 01, 2011
Milestone Newsletter - October 2011
Milestone Internet Marketing is excited to announce our plan to host social media webinars on an ongoing basis! Our first social media webinar scheduled for mid-November is open to all clients currently using Milestone’s services. Our topic for this inaugural webinar will focus on “The Top 10 Tips for Acquiring Quality Facebook Fans. Read More Milestone Newsletter - October 2011 -
Sep 01, 2011
Milestone Newsletter - September 2011
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started? Read More Milestone Newsletter - September 2011 -
Aug 01, 2011
Milestone’s Top 10
Milestone’s top 10 is a reader favorite. In this issue, we will cover the top 10 SEO tips. Read More Milestone’s Top 10 -
Aug 01, 2011
Milestone Newsletter - August 2011
Why should I stay at this hotel and not the one next door? A question most shoppers ask themselves before staying somewhere they haven’t seen or heard of before. The point of reference most customers trust is a review or the new word of mouth in a global industry‚ which enables customers to become more emotionally comfortable with a decision. The act of managing this feedback is a popular term nowadays also known as online reputation management (ORM) Read More Milestone Newsletter - August 2011 -
Jul 04, 2011
How to secure higher ranking on Search Engines – Top 10 Tips
Want to secure higher ranking for your website on search engines? Here are Milestone's latest tips that really get the job done!
Old Domain Verses New Domain - If you have an old domain and have page rank built for the domain, it is better to keep that domain than buying a new one. Read More How to secure higher ranking on Search Engines – Top 10 Tips -
Jul 01, 2011
Milestone Newsletter -July 2011
Are you up to speed with the latest innovations from Google? They are making significant strides in the social world with +1 buttons and the Google+ project. Get involved to make sure you’re getting the maximum SEO benefits. And if you need a Google+ invite, we’ll help you out. Read More Milestone Newsletter -July 2011 -
Jun 30, 2011
The Power of Local Markets
As Search Engines think of ways to evolve and innovate, they are increasingly turning towards local markets to make their systems easier and better to use from a “surfer’s” perspective. In the quest to make searches more personalized and targeted for specific needs, Search Engines have come up with “Local Search.” Read More The Power of Local Markets -
Jun 20, 2011
Are You Blogging Yet?
Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second! Read More Are You Blogging Yet? -
Jun 10, 2011
Are You Blogging Yet? Blogging for Lodging
Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, over 175,000 new blogs every day, and bloggers create over 1.6 million posts per day, or over 18 updates a second! Read More Are You Blogging Yet? Blogging for Lodging -
Jun 01, 2011
Hotels to HTMLs™ - Summer 2006 Newsletter
Milestone is pleased to announce the release of its Summer 2006 E-Newsletter covering the topics below. Click on the links to read more. Happy Reading! Read More Hotels to HTMLs™ - Summer 2006 Newsletter -
Jun 01, 2011
Milestone Newsletter - June 2011
In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a consumer has a positive or negative experience at a hotel, one of the first things they want to do is rant or rave to their peers. Read More Milestone Newsletter - June 2011 -
May 09, 2011
Are you driving a fast car with no wheels?
Congratulations, you have a website! But no one can find it on the Internet. Even you cannot find your own hotel when you search. That’s like having a fast car with no Read More Are you driving a fast car with no wheels? -
May 02, 2011
Hotels to HTMLs™ - Fall 2006 Newsletter
Want to dominate the playing field of e-marketing and search engine optimization? Find out about the latest search engines resources, tools and products that are enhancing the user experience and giving websites new avenues for optimizing search ranking in creative, organic ways. Milestone’s latest trends and tips help explain the new landscape of web marketing and help you achieve the results you are searching for. Read More Hotels to HTMLs™ - Fall 2006 Newsletter -
May 02, 2011
Milestone Newsletter - May 2011
Google’s new +1 button officially launches on April 30. Positioning this as a new method to provide the most relevent search results to their user, Google envisions users clicking the +1 button to recommend websites and articles to their peers. Read More Milestone Newsletter - May 2011 -
Apr 30, 2011
Hits On The Web, Put Heads In Beds!
Hits On The Web, Put Heads In Beds! Read More Hits On The Web, Put Heads In Beds! -
Apr 20, 2011
Independent and Successful - What Makes the Difference?
Independent and Successful - What Makes the Difference? Read More Independent and Successful - What Makes the Difference? -
Apr 01, 2011
Internet Marketing Can Revitalize Floundering Hotels
CHARLOTTE, N.C. — Judging by the crowd that flocked to him after he finished giving an educational seminar on Internet marketing for hotels, Anil Aggarwal's advice struck pretty close to the heart. And what Aggarwal had to say was pretty simple — Internet marketing is the best way for hotels to reach customers and turn their businesses into cash cows. Read More Internet Marketing Can Revitalize Floundering Hotels -
Apr 01, 2011
Milestone Newsletter - April 2011
The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in nature and 64% of the searchers on the net looking for results within 15 miles. Read More Milestone Newsletter - April 2011 -
Feb 01, 2011
Milestone Newsletter - February 2011
For the lodging industry, 2010 was a year of recovery as the US economy showed signs of relief. As 2011 kicks off, we find that internet marketing is an even more important part of the overall marketing portfolio of our hotels. One major shift in 2010 was the significant gain in popularity of social media channels, and we find that social media has firmly positioned itself in the tool chest for ecommerce managers and internet marketers. The smart hotelier needs to keep laser sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum Return on Investment (ROI). Here are Milestone’s top ten eCommerce promotion ideas, channels, and strategies that we recommend to hoteliers in 2011. These tips and insights are based on carefully analyzing trends in the search engines and channels that are driving maximum returns for Milestone’s clients and partners. Read More Milestone Newsletter - February 2011 -
Aug 10, 2010
Effective Email Marketing
Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. High quality email campaigns can deliver effective messaging that drives action and manages customer relationships. Read More Effective Email Marketing -
Aug 01, 2010
Milestone Newsletter - August 2010
“The most common question that we get asked in the hospitality industry is why I should be concerned about social media and how will I benefit from social media elements. An essential follow-up to these questions is how should I go about optimizing for social media and measure ROI? In this article, we give tips about some of the key initiatives that you could undertake to maximize the gain on social media channels. The content in this article is gathered from several years of practical experience working on social media optimization strategies for our clients,” says Anil Aggarwal, CEO of Milestone Internet Marketing. Read More Milestone Newsletter - August 2010 -
Jun 01, 2010
Milestone Newsletter - June 2010
As social media grows in popularity and search engine visibility, hotels are looking for ways to balance the newest forms of media with some of the more traditional forms of marketing. Here are a few things to consider when working towards achieving the best results from your social media initiatives. Read More Milestone Newsletter - June 2010 -
Mar 01, 2010
Milestone Newsletter - March 2010
2009 was a challenging year for the lodging industry, and forecasts and reports indicate that the lodging industry recovery will be a slow and demanding process. The smart hotelier should keep a laser sharp focus on the channels that are driving maximum return on investment. Here are the top 10 promotion ideas, channels, and strategies that we recommend to hoteliers in the New Year. Read More Milestone Newsletter - March 2010 -
Dec 01, 2009
Milestone Newsletter - December 2009
Benu Aggarwal of Milestone Internet Marketing interviewed Rajesh Srivastava, GPM (principal group programming manager) of Bing Webmaster - Search Ecosystem. Rajesh shares his insights on why Bing is emerging as the most exciting and unique "decision" search engine for travel and small businesses. Read More Milestone Newsletter - December 2009 -
Aug 01, 2009
Milestone Newsletter - August 2009
Social Media continues to grow in importance. It has not only become one of the critical tools to interact with customers but is also considered one of the key elements impacting organic search and ranking for the hotel. Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue. Read More Milestone Newsletter - August 2009 -
Jun 01, 2009
Milestone Newsletter - June 2009
During SES New York, I had the pleasure to interview Fredric Vallaey from the Google PPC team. Fredric works in the Google Adwords team as a product Adwords evangelist and gave us some great tips on PPC strategies. Thank you so much Fredric for taking the out time to meet with us. Q: Our very first question is focused on a small business. As a small advertiser with a little budget, should you be going national or should you be geo-targeting? Read More Milestone Newsletter - June 2009 -
Apr 01, 2009
Milestone Newsletter - April 2009
In a recent Milestone interview with Nathan Buggia, Webmaster for Microsoft Live Search and a true technical evangelist, we uncovered the cutting-edge logic and strategies for effective SEO for the travel industry - from the impact of organic content to creating business relationships through social media . . . and everything in between. For hotel websites, the most hard-hitting online promotions utilize a long-term mix of organic page content, accurate meta tags, social media networking, video, user-generated content, and smart domain names that engage the search engines and your new guests. Read More Milestone Newsletter - April 2009 -
Sep 01, 2008
Milestone Newsletter - September 2008
There’s a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. We have been experimenting with several different strategies around social media and its relevance to the lodging industry. Here are some of the findings based on our initial research. We divide the social media landscape into 7 different categories as per the chart below. Read More Milestone Newsletter - September 2008 -
Jun 02, 2008
Milestone Newsletter - June 2008
The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results. Read More Milestone Newsletter - June 2008 -
May 01, 2008
Milestone Newsletter - May 2008
Back by popular demand…Milestone’s interview with Matt Cutts from Google. This interview was among the top 15 most read articles last month, according to Hotel Online. In case you have not yet had a chance to read the interview, you can view a copy of it here. Read More Milestone Newsletter - May 2008 -
Mar 01, 2008
Milestone Newsletter - March 2008
Last week, I had the pleasure of interviewing the head of Google's Web Spam team, Matt Cutts. He is very well respected in the SEO community for communicating and enforcing Google Webmaster Guidelines. The topic of our conversation was the Impact of Search on the Lodging Industry and Web 2.0. Read More Milestone Newsletter - March 2008 -
Jan 01, 2008
Milestone Newsletter - January 2008
Effective internet marketing in the year 2008 will be a powerful promotional agent for the hotel industry - from major franchise chains in urban cities to independent inns in rural countryside. In fact, it has been projected that 40% of all hotel bookings will be generated from the internet in 2008. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct their strategies and budgets from traditional offline marketing to hard-hitting online highways. Savvy hoteliers who utilize the hottest trends and practices in internet marketing - from social networking to mobile websites - will be well rewarded for staying ahead of the competition curve and capturing more market share . . . both now and in the years ahead. Read More Milestone Newsletter - January 2008 -
Nov 01, 2007
Milestone Newsletter - November 2007
Why do we need to make our video searchable? Yes, the same old videos that we have been using for ages! Having a video is no longer useful unless it is created with search engine optimization in mind. According to emarketer, Online Videos are considered the third most effective online advertising media by US advertising executives today. Read More Milestone Newsletter - November 2007 -
Sep 01, 2007
Milestone Newsletter - September 2007
Why do we need to make our video searchable? Yes, the same old videos that we have been using for ages! Having a video is no longer useful unless it is created with search engine optimization in mind. According to emarketer, Online Videos are considered the third most effective online advertising media by US advertising executives today. Read More Milestone Newsletter - September 2007 -
Jul 01, 2007
Milestone Newsletter - July 2007
One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds the complexity of measuring these results is that often a website that is being marketed and the actual booking engine where the transaction is closed may be on different servers. In this article, we explain the challenges of measuring search engine marketing results and some solutions for accurately tracking your investment returns. Read More Milestone Newsletter - July 2007 -
Jun 01, 2007
Milestone Newsletter - June 2007
Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it's fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. Read More Milestone Newsletter - June 2007 -
Apr 02, 2007
Milestone Newsletter - April 2007
Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, over 175,000 new blogs every day, and bloggers create over 1.6 million posts per day, or over 18 updates a second! Read More Milestone Newsletter - April 2007 -
Mar 01, 2007
2007–Internet Marketing Must Do's and Web 2.0 for the Adventurous
Did you do your holiday shopping online? It’s very likely that you did, along with millions of consumers who plan vacations, trips and travel on the Web. A survey conducted by TravelFocused.com tells us that more than 50% of consumers today are planning vacations and travel online. Read More 2007–Internet Marketing Must Do's and Web 2.0 for the Adventurous -
Nov 01, 2004
Distibution Channel Revenue Management
The Internet continues to be a critical sales channel for the lodging industry. In the first six months of 2004, 60 percent of Web surfers shopped for travel services on the Internet, according to Nelson/Net ratings. Travel sites have become the most widely utilized online channels for booking travel, lodging, and complete vacation packages for millions of travelers around the globe. According to Media Metrix, in any given month, one in four Web users visits a travel site, such as Expedia or Travelocity, to search for information, find the lowest rates, and reserve rooms, trips, airline tickets and all-inclusive travel packages. As the lodging industry recognizes the significance of travel sites for hotel exposure and representation, hotels must capture every opportunity to maximize their presence and position on the major travel sites to stay competitive and effective in this online market. Read More Distibution Channel Revenue Management -
Dec 01, 2001
The 21st Century Traveler - New Trends in Hotel Hospitality
The 21st Century Traveler - New Trends in Hotel Hospitality Read More The 21st Century Traveler - New Trends in Hotel Hospitality -
Apr 01, 2001
Front Desk Follies - How to Ensure That Your Property is Well Represented
Front Desk Follies - How to Ensure That Your Property is Well Represented Read More Front Desk Follies - How to Ensure That Your Property is Well Represented -
Jan 03, 2001
The Front Office - Converting Services to Tanglible Sales
The Front Office - Converting Services to Tanglible Sales Read More The Front Office - Converting Services to Tanglible Sales
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