Creative and Search Driven Website Content WritingMilestone's content strategy focuses on providing the most relevant and engaging information to get found, inspire trust and boost conversion. We conduct extensive research for consumer search patterns in your market. We deliver content that is relevant to your audience, highlights your unique selling points, makes life easy and inspires booking.
- Multiple writing styles and tones designed around your voice, identity and style
- Original content that is search optimized using best practices
- Tested and verified with authentication software to ensure originality
- Deep experience with over 2,000 websites and major brands including US Bank, Hyatt Hotels & Resorts, Wyndham Worldwide, Best Western International, and La Quinta
Establish Preference On Writing Style
We establish your preference for writing style through an understanding of branding guidelines and audience personality. We present 3-5 sample writing styles, from which you select the style and tone to reach your customer.
Gathering Of Data
We provide clients with an outline and documentation of what data and business and market analysis is needed so that you can provide a creative brief to our writing team.
Milestone reviews the data received and prepares a relevant content strategy to the brand's specific needs, location/market, lines of business, and revenue generators.
Search Engine Optimized Content
We write content for per your website guidelines. Content includes the meta title and description tags, headers, subheads, alt tags (images), and all the body content, unless otherwise specified by the client.
Testing For Duplicate Content
Milestone runs all the content through plagiarism detection software to ensure that the content is original and unique.
Quality Assurance Review
Milestone's QA team and content manager review the content prior to programming in your CMS.
Milestone's team will upload content into the CMS and set as inactive pending your approval.
Any changes recommended by you are incorporated and the content is reloaded for final approval.