AMP is an open-source HTML framework defined by Google to enhance mobile content consumption in the search results and to help web pages load faster.
Why are AMP pages important?
AMP pages render 15% to 85% faster than traditional HTML versions. AMP pages may be cached by a CDN, which allows pages to be served more quickly. Google has stated that AMP is not a ranking factor, however, Milestone Research has recorded a positive correlation with visibility and traffic when AMP is introduced to a website.