Find out your
Expertise-Authority-Trust
score and SEO strength
with Milestone's

EAT Estimator for Hospitality

Expertise

Number of true thought leaders visible on site and topic pages, people invited to speak at conferences or interview for press

Truly original and novel content pieces published per year

Authority

Total site pages

Unique topical non-product pages, exclude AMP version, events, jobs, company, and amplified or adapted content

Avg word count of non-product topical pages

Trust

Backlinking domains, you can get this from
https://ahrefs.com/backlink-checker

Your domain authority score, you can get this from https://analytics.moz.com/pro/link-explorer/home#index, SEMRush, or contact us to help

Core Vitals score, you can get this at
https://developers.google.com/speed/pagespeed/insights/

The bounce rate of non-product topical pages, you can get this in your analytics

If 0 to 1499 - Your EAT is quite weak. Work on publishing authoritative content and gaining external backlinks.
If 1500 to 2999 - Your EAT is somewhat weak. Work on increasing truly original content and wherever your scores seem low.
If 3000 to 3999 - Your EAT is average. Work on Core Vitals or whichever categories seem low.
If 4000 to 4999 - Your EAT is good. Work on expanding visible thought leaders, increasing domain authority score, and perfecting Core Vitals and page speed.
If 5000+ - Your EAT is outstanding. You are a trusted, authoritative expert.

Hospitality EAT Estimator