CMS that support businesses with physical locations need to have a comprehensive local platform
that ensure that key business information such as hours of operations, whether the store is open or not, are consistent across multiple platforms and cover the thousands of touchpoints of potential customers. For this, having a platform to enter key business information and having API integrations to multiple-channels (GMB, Yelp, directories, etc.) and social media platforms is required to ensure that the business details are consistent online. In addition, knowing your and ratings and getting feedback from customers is critical to improve and scale. In addition, having key features such as a FAQ Manager to answer queries of customers in time-bound manner and answering common questions about the business's product and services is imperative. To drive traffic to your physical location, having an event publishing and management feature like Milestone's Event Calendar is important to create a buzz around the property and drive footfall to the property.