In mid-2020 Milestone Research set out to analyze whether AMP impacted organic results, and the data came back very positive.
Our analysis proves that having AMP on your website improves Core Vital's CLS score, rankings, sessions, reduces the page load time, and contributes significantly to the share and total traffic of a website. In addition, considering that every second in delay in page load time has a significant impact on your business' revenue, through this analysis we determined that businesses with AMP could see a monthly revenue gain anywhere between $3,500 - $40,000. Read the full
AMP research report.