See How AMP Optimization Gets Results

Milestone CMS is the only SEO-first CMS in the market that covers all the must-haves that websites need to rank and be visible on search. Using schemas wrapped over relevant content, Milestone CMS ensures that search engine crawlers have clear context of the content when indexing the website, ensuring that your website content it ready for visual and entity search and the future of search - voice search.

Milestone CMS delivers high-performance desktop and mobile designs that meets Google’s recent ranking factor the Page Experience Algorithm to deliver top notch user experience to website visitors. In addition, our websites are supported by mobile-first optimization, AMP (Accelerated Mobile Page) and PWA (Progressive Web App) frameworks. Our SEO-first website that takes businesses through the entire customer journey has ensured an average increase in leads and revenue by almost 25%.

It’s no surprise that the majority of searches that are carried out online are from mobile devices and having a mobile-friendly website is critical for any local business. Take a look at these stats before we get into how you can get the fastest mobile website to improve conversions and inevitably, leads and bookings.  

• 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Junto, 2019) 
• 53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. For every one-second delay in site load time, conversions fall by 12% (Google, 2018) 
• A 1 second delay in page load time reduces conversions by a drastic 7% (Akamai, 2018)  

Having a mobile-friendly website that loads in 2 seconds is the goal for any business that wishes to capitalize on clicks and website visitors. In addition, with the Core Web Vitals added to the Page Experience Update, having a page load in less than 2.5 seconds is not a luxury, rather a requirement for a page to rank well on search.  Let’s get into how you can ensure your business has the best possible mobile website:  

• Accelerated Mobile Pages (AMP) 

Google launched AMP in 2016 with the goal to improve the page load time and user experience of searchers. In short, AMP basically strips down the HTML code to bare bones and prioritizes delivering the most essential content of the web page. The Google AMP cache then helps instantly load the page when the visitor returns to the website. Converting your high-volume traffic pages to offer website visitors the best user experience, reduce bounce rates and eventually boost your sales funnel.  

• Reduce re-directs 

Having pages with re-directs will only increase the load time as the server will take time to retrieve the original content which could result in visitors bouncing off the page due to slow page load.  

• Keep the website design simple and compress images 

Having an intricate design might attract website visitors, but increases the load time due to the heavy code. Also, use smaller images that are suitable for mobile devices to ensure there is no time spent loading them.  

• Turn browsing caching on 

This will ensure that the page loads instantaneously when the user revisits the page.  

• Minimize the sign-up steps 

If you wish for visitors to first sign-up to your page to see the content, ensure there are not more than 3-4 steps. However, having a sign-up option on the website rather than the first screen a visitor sees on the page should be a thought.  

• Ensure the mobile page is responsive and meets Google's mobile-first indexing standards 

Having a page that is responsive will certainly help with your rankings as it is a standard when Google indexes the mobile page. Of course, you’d want to carry out an in-depth mobile SEO of your page to ensure that you've got it all covered to be a mobile-first website. 

The fundamental aspect of AMP is it being a vital ingredient to improve the experience and speed of a page which offers website owners the possibility of meeting the Page Experience Update - which means better ranking and better ranking increases traffic to a website. In addition, adding structured data or schema to the AMP page increases the chances of the page showing up as a rich result and thereby improving the chances of improving clicks to the website.  

In fact, it is important to note that if you publish both AMP and non-AMP versions of a webpage, the AMP version will be indexed or linked and prioritized by Google precisely because of the assurance of the page meeting the user experience and speed expectations of a website visitor.  

So yes, though Google does not display the icon on search, Google is still hard pressed with the use of AMP pages and with the roll out of the Page Experience Update, the emphasis on AMP is greater for websites that wish to achieve an optimum Core Web Vitals score. Quote on quote from Google’s Search Console Help page published on 31st March 2021, “Google will continue to invest in AMP, and strongly believes in the AMP Project’s goal to deliver web pages that provide a great user experience. Google Search will continue to direct users to the AMP versions of web pages when available. This enables users to benefit from the speed improvements that come from privacy-preserving prerendering and AMP caches.”  

Yes, the SEO practices apply for both mobile and desktop websites. Initially, desktop websites were considered the primary version and mobile websites were the alternate version for businesses, but following search behavior and trends of mobile searches, this has changed and Google decided to introduce mobile-first indexing. What it means if your website has a desktop and mobile version, the mobile version will be indexed first, which means for it to rank, it needs to follow the SEO best practices. If your desktop is ranking well, and your mobile website is similar in layout to the desktop version, you just have to ensure that it is responsive to ensure that it ranks as well.  

If a query is made using a mobile device, Google will display your mobile version to users.

Milestone CMS will give you the option of converting 7 of the high-volume pages into AMP, while the rest of the pages will be in the normal mobile-friendly version.   

Tip: Choose the pages that are critical which customers visit directly from SERPs (organic traffic) to convert to AMP.  

The benefits of Milestone AMP’s offering ensure: 

• High-volume pages meet the user experience and speed requirements of the Core Web Vitals 
• Mobile responsive design  
• Improved user experience 
• Reduced bounce rate 
• Increased possibility of a conversion and better ranking on search