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Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP)

AMP is an open source HTML framework by Google to enhance content consumption in the search results and to help web pages load faster. AMP pages render 15% to 85% faster than traditional HTML versions. AMP pages may be cached by a CDN, which allows pages to be served more quickly. Google has stated that AMP is not a ranking factor, however Milestone Research has recorded a positive correlation with visibility and traffic when AMP is introduced to a website.
 
Even a one-second delay in page response results in 7% fewer conversions. If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.
 
Milestone provides AMP pages natively to customers whose sites run on Milestone CMS, but Milestone also has the ability to create AMP code for pages on any CMS and dynamically inject it when the page is called.
 
End users are no longer willing to wait for slow pages to load and will abandon your site if the content is not served quickly. AMP pages render 15% to 85% faster than traditional HTML versions, leading to a rich consumer experience, better engagement, and higher conversion.
 
Studies have shown that even a one-second delay in page response results in 7% fewer conversions. If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.
 
Highest-performing AMP Delivered by Milestone

Milestone has delivered AMP for more than 4,300 websites

Milestone was one of the first agencies that adopted widespread use of AMP and was ready with case study success stories that Google still features on the official AMP page
  • Highest-performing AMP and mobile solution w the only AMP synchronization control, 1-month or less deployment
  • More hotel and restaurant sites on AMP than anyone else in market
  • Milestone AMP case study featured on official Google AMP site
Benefits of AMP on the Milestone CMS

Get the benefits of AMP on the Milestone CMS or while using another CMS

The Milestone CMS was built SEO-first, so it uses schema and AMP for all its customers, and based on Milestone's extensive experience and knowledge it has developed a way to deliver AMP content hosted on any CMS.
  • Using AMP increases visibility in some SERP types
  • AMP accelerate page delivery and enhanced user experience
  • AMP correlates with increased clickthrough and traffic
 
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