Benu Aggarwal Founder and President

Speaker Profile

• Benu as speaker
• Speaking audiences
• Speaking topics
• Previous speaking engagements

• Why Select Benu as a Speaker?

  Benu started Milestone over 20 years ago out of her home office after working as a marketing director for several major branded hotels. In the early days of her venture, she was trained as an SEO specialist, programmer, designer, marketer, salesperson, trainer, accountant, and speaker—whatever it took to make things happen. From a one-woman show, Milestone blossomed into a digital marketing powerhouse that is maximizing marketing results on the Web. For two decades, Benu has worked with clients every step of the way, learning every element of Internet marketing and understanding every aspect of technical marketing to ensure the success of the customers Milestone represents.

   

  With her unique marketing and technical expertise, Benu today oversees a talented team of 250+ digital marketing specialists, graphic designers, writers, and programmers. Benu has penned dozens of articles on search engine marketing and has written a well-known Internet marketing handbook called "Hotels to HTMLs." Benu has first-hand experience of deploying SEO throughout the development cycle of the thousands of websites. Every speaking engagement is packed with practical real-life experience, easy-to-implement recommendations, and cost-effective strategies that audiences can take home and implement right away. She has the unique ability to turn high-tech theory into actual, tangible practice.

  

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  An Experienced Speaker

  Benu brings to the marketplace a broad spectrum of speaking expertise on a diverse set of topics. She has been a speaker for ClickZ - New York, Chicago, San Jose, SMX - Advanced, East, West, Phocuswright, TIE. and dozens of conferences focused on travel, search engines, and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series throughout the entire country, sponsored by the AMLA and American Express. Check out her impressive speaking profile.

  Media Assets

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• What Do Audiences Like About Her Speaking?

  Drawing on years of professional marketing experience, Benu truly understands how to promote any business—from traditional marketing to innovative technical mediums. Her most essential speaking quality is her ability to easily communicate the most technical ideas and theories, providing step-by-step instructions on why, how, and what all the way to impact and results. With her down-to-earth leadership style, decades of technical and practical marketing experience, entrepreneurial spirit, and motivating "can-do" attitude, Benu is a perfect fit for your next seminar or event. This successful entrepreneurial mom communicates very technical information with a lighthearted approach that leads you to learning. She is recognized for her capacity to connect to her audience.

• Topics Related to AMP, CMS, Voice Search & Digital Trends

  • Developing an SEO-First Content Management System (CMS)
  • Rise of Voice search in the era of handheld devices
  • AMP pages in hospitality and retail applications
  • Mobile First website design
  • "Mobile on steroids" how mobile first, PWA and Amp work together
  • Omni Channel marketing strategies
  • Customer journey & the impact on search
  • ChatBots and the role of AI in search
  • Personalization and segmentation in paid media

  Topics Related to Search (Basic to Advance)

  • How to Safeguard Your Content Strategy in an AI-Driven Search Landscape
  • How to Future-Proof Your Digital Presence in the Era of AI-Powered Search
  • 8 Steps to a Successful Entity-First Strategy for SEO and Content (SEL)
  • Why Entity Search is Your Competitive Advantage (SEL)
  • Site Architecture & Technical SEO
  • Web Usability & Conversion Optimization
  • Advance Paid Search Factors
  • International SEO
  • Nuts and Bolts of Search Friendly Development and Promotion
  • Fundamental of Search Friendly Website
  • Secret Recipe of Ranking High in Search engines
  • Fundamental of writing Content for Search engines
  • Tips and Tricks of improving Search Engine listings through site links
  • Ways to Measure ROI
  • Tips and Tricks for Ranking High on Local Search in Blended Results

  Topics Related to Local Search

  • Local Search in 2023 - Must-Know and Must-Do Tactics
  • Local Search Ranking Factors
  • Up-Close with Google Places
  • 360 Degree View of Local Search

  Topics for Developers

  • Maximizing SEO Returns with User Generated Content
  • Duplicate Content and 301 Redirects
  • Give It Up -Tools & Tips

  Topics Related to Social Media and Web 2.0

  • Pack Your Tool Bag: Widgets, RSS, & More
  • Video, Images & Blended Results
  • Social Media and Search -.
  • Web 2.0 - Blogs, Video, and Community Maps
  • Best Practices for Blogging - Tools, Platform, and Promotion

  Topics Related to Paid Search

  • Geo Targeting and Day Parting
  • Winning From the Start - Getting Ad Copy Right

  Topics Related to Schema

  • How to Deploy Advanced Schema at Scale
  • How to Measure Schema Performance

• 2023

  • Local Search in 2023 - Must-Know and Must-Do Tactics

  2022

  • Critical Digital Marketing Trends 2023
  • Developing an SEO-First Content Management System
  • Working in Harmony - How UI/UX Impact your SEO?
  • The Next Phase of Digital Transformation for Marketers
  • 10 Must-Haves for Your SEO-First CMS
  • Brighton SEO April 2022
  • Top Marketing Trends Impacting Your Business in 2022

  2021

  • Milestone 2021 Trends-new
  • Webinar 2020 Digital Trends & Amp; Must Haves
  • Keynote 7 Steps For Digital Transformation 2021
  • Digital Breakthrough: How To Stay Ahead In 2021
  • Why Entity Search Can Be Your Competitive Advantage in 2021
  • 2021 Business and Digital Marketing Trends
  • Experts Tips For Creating Killer Cross-Channel Reports

  2020

  • Affiliate Summit 2020
  • Keynote: 7 Steps for Digital Transformation 2021
  • Webinar: 2020 Digital Trends & Must-Haves
  • Expert Tips For Creating Killer Cross-Channel Reports - SMX West 2020
  • Easy to Implement Strategies for Voice Search - Affiliate Summit 2020
  • Covid-19 - Crisis Recovery- Growth Framework For Local Optimization in  2020
  • Milestone Recovery Framework To Handle Crisis in 2020
  • Webinar Recap: Leadership lessons by Chip Conley

  2019

  • Benu Aggarwal-www.slideshare.net/benuaggarwal/milestone-webinar-2019-trendsDigital Marketing Trends for 2019 - Milestone Webinar 2019
  • Benu Aggarwal-www.slideshare.net/benuaggarwal/optimizing-content-for-voice-search-virtual-assistantsOptimizing Content for Voice Search & Virtual Assistants - SMX West 2019

  2018

  • Benu Aggarwal-www.slideshare.net/benuaggarwal/san-jose-womens-entrepreneurial-journey-2018San Jose Women's Entrepreneurial Journey - 2018
  • Benu Aggarwal-www.slideshare.net/benuaggarwal/heroconf-voice-searchStaying ahead - Voice Search and VA - Hero Conf London 2018
  • Benu Aggarwal-www.slideshare.net/benuaggarwal/brightedge-optimizing-content-for-voice-search-and-virtual-assistantsOptimizing content for voice search and virtual assistants - BrightEdge 2018
  • Benu Aggarwal-www.slideshare.net/benuaggarwal/smx-voice-search-advanced-2018Optimizing content for voice search and virtual assistants - SMX Advanced 2018
  • Benu Aggarwal-www.slideshare.net/benuaggarwal/consumer-tech-trends-engage-2018Consumer Tech Trends Impacting Digital Marketing - ENGAGE 2018
  • Benu Aggarwal-www.slideshare.net/benuaggarwal/smx-west-2018-optimizing-content-for-voice-search-virtual-assistantsOptimizing Content For Voice Search & Virtual Assistants - SMX West 2018
  • Benu Aggarwal-www.slideshare.net/benuaggarwal/going-allin-on-ampGoing All-In on AMP - SMX West 2018
  • Benu Aggarwal-www.slideshare.net/benuaggarwal/6-digital-marketing-trends-that-will-matter-in-2018-milestone-webinarWhat Matters In Digital Marketing This Year - Milestone Webinar 2018

  2017

  • Benu Aggarwal-www.slideshare.net/benuaggarwal/engage-2017-rethinking-digital-marketing-for-customer-experienceRethinking Digital Marketing for Customer Experience - Milestone Engage Conference 2017
  • Benu Aggarwal-www.slideshare.net/benuaggarwal/smx-west-2017-optimizing-content-for-voice-search-and-virtual-assistantsOptimizing Content for Voice Search and Virtual Assistants - SMX West 2017

  2016

  • Benu Aggarwal-www.slideshare.net/benuaggarwal/how-does-the-customer-journey-impact-your-conversion-funnelHow Your Customer Journey Impacts Your Conversation Funnel - Milestone Webinar Panelist 2016
  • Winning the Customer in a World of Commodity Marketing Services - LSA San Francisco 2016
  • Benu Aggarwal-www.slideshare.net/benuaggarwal/local-smx-2016Putting Your Business On the Virtual Map - SMX West 2016

  2015

  • Benu Aggarwal-www.slideshare.net/benuaggarwal/the-journey-of-a-woman-entrepreneur-innovation-leadership-and-balance-aahoas-womens-conference-2015The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AAHOA's Women's Conference 2015
  • Your Customer Journey: The Intersection of Local, Mobile, and Social - ClickZ Live San Francisco 2015
  • SEO and Analytics: The Best Method for Determining ROI - SES Atlanta 2015
  • Sales Transformation and Solving the SMB Retention Challenge - LSA Hollywood 2015

  2014

  • Women LEADING IN LOCAL - LEADING IN LOCAL: Interactive Local Media 2014
  • Dominating the Local Ecosystem: Trends, KPI's and Ranking Factors - ClickZ Chicago 2014
  • The Customer's Journey Through the Local Ecosystem - ClickZ San Francisco 2014
  • Ensuring Your Site is Found: Next Generation Site Architecture - ClickZ San Francisco 2014
  • All About Responsive - Moz Webinar 2014
  • Top 10 Conversion Factor Trends, Backed by Science - Searchmetrics' Enterprise Marketing Conference 2014
  • 2014 Digital Marketing Trends: Big Campaign Wins - ClickZ New York 2014
  • Responsive Design, Dynamic Serving, m-dot: Which Mobile Approach is Right for You? - ClickZ New York 2014
  • Structured Data Super Session: What You Need to Be Doing Now - SMX West 2014
  • Search Engine Marketing Strategies for Hotels - Hummingbird, Schema's, Authorship, and More - HSMAI Digital Marketing Strategy Conference 2014

  2013

  • Responsive, Dynamic, Serving Mobile - Which Patch is Right for Me? - SES Chicago 2013
  • World Class Local: Optimizing Listings, Place Pages, and Beyond - SES Chicago 2013
  • Responsive, Dynamic, Serving Mobile - Which Path is Right for Me? - SES San Francisco 2013
  • Schema and RDF - Secret Weapon for Your Youth Website Architecture - SES New York 2013
  • Schema 201: Real World Markup for Success - SMX West 2013

  2012

  • Hardcore Local Strategies - SES Chicago 2012
  • Schema 201: Real World Markup for Success - SMX East 2012
  • Semantic Search: SCHEMAs and CMS - SES San Francisco 2012
  • Schema & Authorship: 1 Year Later - SMX Advanced Seattle 2012
  • SO/LO/MO: Local Myth Buster - Local Optimization Facts Proven Debunked - SES New York 2012
  • SEOmoz Webinar: Google Places - Do's Don'ts, and Best Practices 2012

  2010

  • PPC or SEO? The Ultimate Search Marketing Battle - SES San Francisco 2010
  • Local Search Ranking Factors - SES Chicago 2010
  • Advanced Paid Search Tactics - SES New York 2010
  • Ads in a Quality Score World - SES New York 2010
  • Internet Marketing and Social Media - AAHOA Chicago 2010

  2009/Older

  • SEO deployment and Information Architecture -PubCon Austin 2009
  • Four Paths to success in a Tough Travel Economy - SES San Jose 2009
  • Duplicate Content and URL - SES San Jose, Chicago (Search Engine Strategies)
  • Maximizing SEP Returns with User Generated Content - SES San Jose
  • Enhanced Listings - SMX New York
  • Geo-Targeting / Day-Parting - SMX New York
  • Winning From The Start: Getting Ad Copy Right - SMX Advance
  • Video & Image Search - SMX West
  • Why Local is Different? - SES (Local in LA)
  • Images and Maps - SES New York
  • Enhanced Listings - SMX New York
  • Maps API - Maps: They're Not Just for Driving Any More? - SES New York
  • Tracking Travel Conversions - SES Travel
  • Pack Your Tool Bag; Blog, Video, Map, UGC - SES Travel
  • Pushing your Profit Seminar Series - AHLA
  • Hotels to HTMLs Seminar Series - AAHOA & CLEA