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Erik Newton

Erik Newton VP of Marketing

Erik Newton is the VP of Marketing at Milestone Inc. He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. Prior to Milestone, he was the VP of Growth Marketing at BrightEdge.
 
Early on in his career he spent 6 years in Japan and earned his MBA there and then started his career at Dentsu agency in Tokyo. Erik has worked in tech marketing for more than 20 years at Adobe, MP3.com, Netflix, and TiVo. He has published more than 175 blogs on SEO, is an accomplished speaker, and wrote a book called Hack the Corporate Fast Track.

Speaker Profile

  • Why select Erik Newton as a speaker?

    Newton is the Vice President of Marketing at Milestone Inc., a digital marketing software and services company, where he manages acquisition, content, and product marketing. In his 25+ working years prior to Milestone he was Vice President of Marketing at BrightEdge, and before that Sr, Director of Marketing at TiVo and Head of Online Acquisition at Netflix with stints at MP3.com, Adobe, and Netscape.
     
    He is a frequent online and on-stage speaker on SEO and digital marketing. He has done more than 30 webinars and was invited to speak on the Salesforce podcast Marketing Trends and 9 other podcasts (see podcast list below). His on-stage and live speaking events include MC for Milestone Engage, CES, SMX, BrightEdge Share, Big Data Summit, and he won the Silicon Valley area and division Humorous Speech Contests with Toastmasters. He maintains a large collection of SEO and digital marketing jokes.
     
    Newton is a prolific writer with more than 175 blogs and 15 papers at BrightEdge and Milestone. He published a management and self-development book, called Hack the Corporate Fast Track and is working on a second book on investing.
     
    At Milestone, he is also the head of Milestone Research, which publishes research reports 4-6 times per year, and this research provides him unique insights into the market and channels that he uses for his writing and speaking. He is an often-quoted thought leader in Inc, MarTech Adviser, Search Engine Watch, and other industry publications. He did a recent interview with the Channel Report, Q&A with Erik Newton
     
    He earned his MBA at the International University of Japan and his BA from UCLA. He is fluent in Japanese and started his career in Japan at Dentsu Inc.

    Newton's speaking style is energetic, informative, and often educational.

    Podcasts

  • Topics Related to AMP, Voice Search & Digital Trends

    • AMP Is Not Dead. Why Don't People Use a Technique that Works So Well? 
    • Omnichannel Marketing Strategies for Marketing Omnivores
    • How to Be a Good Corporate Companion on Your Customers' Journey
    • My Media Dollars Must Be Doing Better than This: Attribution Analysis and How to Use It
    • Don't Sell Ski Jackets on the Beach: Personalization and Segmentation in Media

    Topics Related to Search (Basic to Advanced)

    • Organic Search Has More Traffic Share Than the Rest of the Channels Put Together
    • You Had Me at Taxonomy Said Almost No One: Site Architecture & Technical SEO
    • Don't Make Me Think, Don't Make Me Click, You Should Know What We Want After the Millionth Submit: Web Usability & Conversion Optimization
    • Don't Hire an Architect After the House Is Finished: The Nuts and Bolts of Search-Friendly Design and Development
    • The Job You Can Hardly Even Pay People to Do: Improving Search Engine Results Through Internal Site Links
    • Schemas Are the Future: How Do Advanced Schemas Impact Search Results?
    • Entity-Led Growth: How to Use It to Select Content and Structure Pages

    Topics Related to Content

    • The Content Conundrum: More Content or More Visibility and Audience?
    • Every Search Query Is a Question; Every Search Result Is an Answer. How Good Are Your FAQs?
    • They Don't Wanna Read or Do They? Video, Images & Blended Universal Results
    • How Social Media Can Help Paid Search Results
    • Why Your Business Content Will Never Go Viral
    • Do You Know Even One Person with 1 Million Video Views? No. Do You Anyone with Content on Page 1 of Google? Yes.
    • What Does an SEO Call Three Bottles of Microbrew? A Local 3-Pack. Humor from the Top-Ranked SEO Jokes Blog Writer 
    • Why Are Sites Half as Fast When the Networks are Four Times Faster?

    Topics Related to Paid Search

    • A Different Bid for Every Occasion: Geo-Targeting and Day-Parting
    • The Easiest Place in the World to A/B Test: Getting Ad Copy Right

    Topics on General Marketing and Management

    • Bee Hive Mindset and Ecosystem: Understand Who Your Queen Bee Is for Hive Survival
    • The Job of Management Is to Maximize Employee Engagement
    • People Do Not Want to Be Managed, But They Do Want to Be Led
    • 15 Specific Tactics You Can Use to Check If You Are Customer-Obsessed 
    • Your Customer Is an Hourglass; How to Replenish the Sand Every Week of the Year
    • You Can't Flip the Funnel Without Being Customer-Obsessed
    • Your Customer Doesn't Care About Your Competitor-Obsession
    • Intuitive and Easy-to-Use Products Are Beating First-to-Market: Zoom, Gong, Frame, Canva
    • The Message House and How to Position a Company and Build a Pitch 
    • Your Company and Product Are Not the Hero, Your Customer Is; Your Product Is a Guide
    • Your Pitch Is So Boring and Easy to Forget that You Have to Read It Off Your Slides 
    • Think, Discuss, Align, Do--Everything Else Is Busywork
    • Brand Guarantees the Emotional Benefit of Being a User or Customer
    • Don't Sell 1/4-Inch Drill Bits When Most Customers Want 1/4-Inch Holes
    • Buyer Motivation and Buying Motion Are More Important than Title and Persona: Why Over Who
    • Prospects Make Most of Their Buying Decisions Before They Talk to Salespeople
    • You Should Not Have More Priorities Than You Have Limbs
    • Your Thought Process Should Give You More Clarity than Your Conclusions
    • Your Customer Renewal Rate Correlates Directly to Their Perception of Value
    • Playbooks Are the Best Compromise Between Scripts and Survival of the Fittest
    • How Many Hours a Day Does Your Marketing Team Spend in Contact with Customers?
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