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Erik Newton

Erik Newton VP of Marketing

Erik Newton is the VP of Marketing at Milestone Inc. He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. Prior to Milestone, he was the VP of Growth Marketing at BrightEdge.
 
Early on in his career he spent 6 years in Japan and earned his MBA there and then started his career at Dentsu agency in Tokyo. Erik has worked in tech marketing for more than 20 years at Adobe, MP3.com, Netflix, and TiVo. He has published more than 175 blogs on SEO, is an accomplished speaker, and wrote a book called Hack the Corporate Fast Track.

Speaker Profile

  • Why select Erik Newton as a speaker?

    Newton is the Vice President of Marketing at Milestone Inc., a digital marketing software and services company, where he manages acquisition, content, and product marketing. In his 25+ working years prior to Milestone he was Vice President of Marketing at BrightEdge, and before that Sr, Director of Marketing at TiVo and Head of Online Acquisition at Netflix with stints at MP3.com, Adobe, and Netscape.
     
    He is a frequent online and on-stage speaker on SEO and digital marketing. He has done more than 30 webinars and was invited to speak on the Salesforce podcast Marketing Trends. His on-stage and live speaking events include CES, SMX, BrightEdge Share, Big Data Summit, and he won the Silicon Valley area and division Humorous Speech Contests with Toastmasters. He maintains a large collection of SEO and digital marketing jokes.
     
    Newton is a prolific writer with more than 175 blogs and 15 papers published at BrightEdge and Milestone. He published a management and self-development book, called Hack the Corporate Fast Track and is working on a second book on investing.
     
    At Milestone, he is also the head of Milestone Research, which publishes research reports 4-6 times per year, and this research provides him unique insights into the market and channels that he uses for his writing and speaking. He is an often-quoted thought leader in Inc, MarTech Adviser, Search Engine Watch, and Orange magazine.
     
    He earned his MBA at the International University of Japan and his BA from UCLA. He is fluent in Japanese and started his career in Japan at Dentsu Inc.
     
    Newton's speaking style is energetic, informative, and often educational.
  • Topics Related to AMP, Voice Search & Digital Trends

    • AMP Is Not Dead. Why Don't People Use a Technique that Works So Well? 
    • Omnichannel Marketing Strategies for Marketing Omnivores
    • How to Be a Good Corporate Companion on Your Customers' Journey
    • My Media Dollars Must Be Doing Better than This: Attribution Analysis and How to Use It
    • Don't Sell Ski Jackets on the Beach: Personalization and Segmentation in Media

    Topics Related to Search (Basic to Advanced)

    • You Had Me at Taxonomy Said Almost No One: Site Architecture & Technical SEO
    • Don't Make Me Think, Don't Make Me Click, You Should Know What We Want After the Millionth Submit: Web Usability & Conversion Optimization
    • Don't Hire an Architect After the House Is Finished: The Nuts and Bolts of Search-Friendly Design and Development
    • The Job You Can Hardly Even Pay People to Do: Improving Search Engine Results Through Internal Site Links
    • Schemas Are the Future: How Do Advanced Schemas Impact Search Results?
    • Entity-Led Growth: How to Use It to Select Content and Structure Pages

    Topics Related to Content

    • Every Search Query Is a Question, Every Search Result Is an Answer. How Good Are Your FAQs?
    • They Don't Wanna Read or Do They? Video, Images & Blended Universal Results
    • How Social Media Can Help Paid Search Results
    • Why Your Business Content Will Never Go Viral
    • Do You Know Even One Person with 1 Million Video Views? No. Do You Anyone with Content on Page 1 of Google? Yes.
    • What Does an SEO Call Three Bottles of Microbrew? A Local 3-Pack. Humor from the Top-Ranked SEO Jokes Blog Writer 

    Topics Related to Paid Search

    • A Different Bid for Every Occasion: Geo Targeting and Day Parting
    • The Easiest Place in the World to A/B Test: Getting Ad Copy Right
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