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Why is it important to ensure consistent brand answers across all sources?

There thousands of touchpoints from where customers will be trying to access information and having inconsistent brand answers online will not only mislead and frustrate your customers, it will result in you losing on potential sales and possible revenue. In addition, having consistent brand answers online not only builds a stong brand image, it instills trust in customers and will lead to higher engagement and rankings as Google will view the website and brand as one that is trustworthy.
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Why is it important to ensure consistent brand answers across all sources?
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