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1: Insights - Use audience insights to mold your local business strategy

Prior to optimizing your business to be visible on search, the first crucial step is to gather key insights about your business's audience, effective channels, device targeting and the overall market scenario or trends. Picking the most attractive topics (branded and non-branded) is the next step while studying your business's channel presence and effectiveness are crucial. Use competitor numbers to benchmark your performance and gather all your findings to create content that matches the intent of customers.
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1: Insights - Use audience insights to mold your local business strategy
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