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What is local SEO?

Local Search Engine Optimization is basically optimizing your local business to be visible as a search result for local and ‘near me' searches or queries online. To display the most relevant result to the query, the search engine takes into consideration the proximity of the business, relevance of the business to the search query, the prominence or reputation of the business online (through reviews and ratings, inbound links, social media presence) and the details of a business's Google My Business (GMB) listing. Ensuring that the business's Website URL, Name, Address, Phone Number (UNAP) are consistent across all local directories, the business has a GMB listing, its reviews are managed effectively, and the business website has relevant local-flavored content (geo-targeting) with schema markup is all part of local SEO.
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