Absolutely, for a local business to be visible online it needs to have a well-oiled local SEO strategy. With relevance an important aspect for a business or a website to rank on search, especially after Google's BERT algorithm, ensuring that your business is optimized for local and ‘near me' searches is necessary. Increased visibility on search for relevant queries ensures a higher click-through of a business website which improves the chances of sales and overall revenue for any local business. After all, most searchers rely on Page 1 results to make a buying decision, and choose businesses with good ratings, reviews and those that are trustworthy. In addition, local SEO gives potential customers all the required details of the business - directions (proximity), hours of service, facilities, etc.