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What attribution is best for digital marketing?

Of the 4 most common attribution models - last touch, position based, linear, data driven - the best model depends on your goals. Each one weighs performance differently. No matter the attribution, the total digital marketing impact will be the same. However, with testing, you can see which digital marketing attribution model aligns best with the user journey stage that is most strategic for you.
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What attribution is best for digital marketing?
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