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How do you map content to the customer journey?

Every customer has a user journey across many digital channels and at different stages of their buying funnel. Mapping content to the customer journey comes down to understanding your customer and creating content across all channels, including your website, social posts, paid, and local search. It's important to map your content, from the awareness stage to the conversion stage, and ensure your content is relevamt and structured for a great user experience and clickability.
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How do you map content to the customer journey?
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