Social media marketing is one of the best efficient ways to raise brand awareness and attract people to your business. Businesses and companies that develop a marketing plan for social media, often miss the mark on their goals for mostly the same reasons. Failing to understand how social media works, why it is needed, and using the right media for the target audience. One other issue with most social media marketing plans is the lack of consistent social contribution. You need to be active where your consumers are active. Posting good relevant content everyday can help you develop your following and get your information in front of your fan base.