Google My Business is a free tool for businesses to manage their information and presence online. Using GMB
, local businesses can:
• Manage their business information effectively
Local businesses can manage key information that is likely to be searched by potential customers such as business hours, location on maps, address, contact details, etc. Since the business information is verified by businesses themselves on GMB, it enhances the trust that customers will have in the information provided.
• Interact with customers
Businesses can respond to reviews posted on their listings to improve engagement and can also post photos of their business to prompt clicks by showcasing the services and products in store for the customer. According to Google, businesses with photos receive 42% more map direction requests and 35% more click-throughs to their website.
• Use key insights to expand a business's presence
Businesses can view the number of customers that viewed and clicked on their profile and check where their customers are coming from - maps, local directories, direct clicks, etc. In addition, using GMB businesses can set up Smart campaigns to spread the word of their products and services on offer.