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Should I bid on my own brand terms?

Three most common benefits of buying your own brand terms are capturing more traffic than would be possible alone with organic results, displacing competitor ads in paid search and better catering to use intent by promoting custom landing pages. However, aside from considering these benefits, businesses should develop careful strategies for branded keywords campaigns. For success, develop objectives for bidding, budgeting and conversion of branded keywords.
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Should I bid on my own brand terms?
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