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What key travel trends are impacting the reopening marketing effort?

There is pent up demand to travel, but customers are looking for getaways in the local area which they can drive to. With less paid advertising in the market, 84% of people are using organic, local, or going direct to websites. Searches for "family hotels" are 3 times higher than searches for "business hotels." Properties that match the audience's interests and answer their questions will convert to bookings better.
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What key travel trends are impacting the reopening marketing effort?
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