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The Kitano Hotel New York

The Hotel Kitano New York boosts revenue 35% with a 76:1 ROI with Milestone "Milestone was able to provide us with a beautiful website, backed by amazing technology. Their attention to detail is incredible and their customer support is industry-leading"
 
Mr. Zack Zahran, General Manager, The Hotel Kitano New York.
 
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  • +35%
    Direct Revenue Growth In Two Months.
  • 76:1
    On New Website.
 

The Challenge: Driving Direct Revenue

The Kitano Hotel New York, a luxury hotel in New York City within walking distance of Park Avenue and Grand Central Station, needed a new website and an omnichannel digital marketing platform to drive new guest revenue. They chose Milestone because of its exceptional technology and record.
 

Objectives:

  • Website repositioning: The hotel wanted to reposition the website to cater to the needs of modern-day luxury travelers.
  • Limited reach: The hotel wanted to adopt the most current digital best-practices in order to stay ahead of the competition and increase audience reach.
  • No omnichannel approach: The Hotel Kitano New York wanted to implement an omnichannel approach leveraged around key user personas.
  • Excessive reliance on OTAs: The hotel wanted to reduce over-reliance on OTAs for revenue contribution and wanted to increase visibility across all channels.
 

Solution

Persona-based, segmented marketing

Milestone used a "software + services" approach that coupled our award-winning CMS platform: Milestone CMS, with our award-winning design and digital marketing services to craft best in class omnichannel strategy and deliver a technology solution tailored to the client's goals.
 

Benefits:

  • Revenue Growth: 35% YoY Growth in two months.
  • ROI: 76:1 after two months.
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