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Hacienda Del Sol Guest Ranch Resort is a Forbes 4-Star luxury resort in Tucson, AZ. Their goal was to partner with a digital marketing company to develop a new website that creatively showcases this unique southwestern hotel while utilizing an SEO-first CMS platform. They also wanted to ensure that the digital presence of the resort was maximized, and that the accuracy of location data distributed across the digital world was as close to 100% accurate as feasible.
Milestone Inc created an image-rich design for Hacienda Del Sol Guest Ranch Resort that highlighted what the resort has to offer. We created a simple user-friendly site architecture to reduce the number of clicks guests had to make on site. We also added clear call to actions across the site to help increase the number of contact forms and RFPs filled out. We also added an event calendar and featured it on the homepage to highlight the clients on site events (especially their live music). We also updated the site to be ADA conforming, add relevant schema and improved the page speed for overall brand awareness and user experience.
Milestone Presence Cloud to manage all digital marketing, content, and analytics from a single dashboard
Client website went live on May 14, 2020 in the middle of the Covid-19 pandemic, where hospitality industry has seen a direct impact. The property is in Tucson, AZ.