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Luxury Boutique Hotel Increases Organic Traffic by 15% & Organic Revenue by 81% with New Website

Charley Creek Inn has become the destination of choice for business travelers, entertainers, weekend adventurers, and couples seeking the ideal romantic retreat. With a convenient location close to some of Indiana's most popular points of interest, a retro vibe that transports guests back in time, and a stay experience steeped in history.
With the majority traffic in mobile, the objective of the client was to develop a responsive website with user-friendly UI/UX and drive online traffic & revenue. Milestone designed a new website with the most advanced technical SEO, fast-loading pages, and high-converting content. Click on Download case study link

Milestone approached the problem by deploying two key strategies:​

  • 196%
    Increase in business listings on Google
  • 48%
    Increase in impressions on Google Search
  • 18%
    Increase In website visits
  • 81%
    Increase solution results In organic revenue

Milestone CMS:

A mobile-optimized & ADA-compliant website was developed and hosted on award-winning Milestone CMS. Milestone features, including AMP, Events Calendar, and Reviews were added to the site to drive reach to potential customers.

Milestone Local:

Business profile of the hotel was optimized with relevant descriptions, categories, business hours, and phone numbers to inform customers about the boutique luxury hotel in Wabash, Indiana, and its proximity to major local landmarks.

Advanced Schema:

Hotel, Events, and Restaurant specific schemas were implemented to gain visibility and drive organic traffic to site.


In a time span of 3 months post-implementation the client recorded:
  • 196% increase in business listings on Google
  • 48% increase in impressions on Google Search
  • 18% increase in website visits
  • 81% increase in organic revenue
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