Skip to main content
Menu Main Navigation Call Click to call
After Hours Support +1 (866) 615-2516
Fax +1 (408) 492-9053

Learn More About Milestone Solutions

Call us at +1-408-200-2211 or fill the form below

*Required Files

Your privacy and security are a top priority. We will not distribute or sell your personal information to any third parties. Please visit our privacy policy page to contact us to review or delete data collected.

Customer Success:How to Boost your Group Business With the Right CMS

Turf Valley Resort is a historic property between the metropolitan areas of Washington D.C. and Baltimore. The resort offers extended stay villas, a spa, two 18-hole championship golf courses, 40,000 square feet of meeting & event space, indoor and outdoor wedding venues, and a restaurant. Turf Valley's target market is seeking a bucolic resort atmosphere, with proximity to the region's two major cities - Baltimore and Washington D.C.
Click on Download case study link
  • +93%
    More RFPs
  • +46%
    More Direct Bookings
  • +13%
    More Website Visitors

Finding a Replacement for a Legacy Site

Turf Valley Resort had been using the EZ Publish content management system for their website. Since the system is now obsolete, Turf Valley needed to upgrade to a new, modern CMS that would allow them to expand the scope of their website with a focus on growing site conversions and boosting RFPs for group business as well as promoting the on-property spa.


Moving beyond a simple CMS

Turf Valley Resort had some very important goals during this transition, they wanted more than just an "easy to use CMS," they were looking for a partner that could help them grow. They set out to solve four issues:
  • Increase conversions and RFPs
  • Increase organic traffic
  • Highlight and promote the on-property spa
  • Migrate to a new, more reliable Content Management System.


Milestone CMS: Technology & Service
Milestone was chosen for several key factors, but the company's 20+ year history in helping hospitality clients, Milestone's award-winning Content Management System and Milestone's omnichannel marketing approach were all key factors:
  • Milestone CMS - Milestone's ability to migrate from their legacy platform
  • Group modules - to support weddings, golf events, meetings and the on-site spa
  • Paid media advertising as part of an omnichannel marketing program
  • Local search to promote the property
  • A on-site blog and dynamic event calendar was added to create fresh content opportunities


More Visitors, More RFPs, More Revenue

As a result of Milestone's exceptional design and comprehensive marketing campaign, Turf Valley Exceeded all their performance KPIs:
  • Site visits: 16% YOY
  • Visitors: 13% YOY
  • RFPs: 93% YOY
  • Monthly direct bookings: 46%
Request Demo