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Mortgage Lender Increases Organic Visits by 43% and GMB Phone Calls by 34% Using Milestone Local and Schemas

A mortgage lender that specializes in online installment loans approached Milestone seeking a more rigorous digital marketing solution for their company. New digital trends have changed the loan buying behavior of consumers, and new technologies are required to meet the demands of today's loan buyers. Making sure all loan offerings are presented to shoppers in a way that is intuitive, user-friendly, and actionable was the main priority.
The key challenge for the Evergreen was to organically promote its brand and grow audience base, especially in the western part of the United States and promote its primary home loans and home equity loans.
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Milestone approached the problem by deploying two key strategies:​


Milestone Local:

Business profiles of 66 branch offices were optimized with relevant descriptions, categories, hours of operations, phone numbers, and addresses across Google My Business, Bing, and Yelp to improve brand presence and discoverability.

Advanced Schemas:

Deployed mortgage specific nested schemas, including Loan, Credit, Financial Service and also updated FAQs for queries related to home finance solutions, loan payments, and mortgage rates to boost search results and increase organic presence.

The Results

  • In just 60 days post-implementation, the client recorded growth
  • 31% increase in business listings on Google and 10X increase in business listing on Bing
  • 45% increase in business listing on Google for service related queries
  • 48% increase in visits to website from Google My Business
  • 43% increase in organic visits

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