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Learn from the best: How Hotel Nikko Boosted RFPs by 22%

Hotel Nikko San Francisco is a luxury boutique hotel with an Asian-inspired persona and urban feel, appealing to global business and leisure travelers. Located off Union Square, the hotel features upscale residence-inspired rooms and suites, extensive meeting and event space, acclaimed dining, a glass-enclosed pool, its own food truck, and a cabaret nightclub.
 
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  • 985%
    Return On Investment
  • +23%
    More Website Visits
  • +22%
    More RFPs
 

A Luxury Boutique Hotel

The Hotel Nikko in San Francisco is a luxury boutique hotel inspired by Asian influences and appealing to a global traveler. The Hotel Nikko wanted to create a more upscale look for their website that reflected the hotel's true nature.
 

Objectives

Luxury Feel & Strategy

The Hotel Nikko had several challenges that were focused on creating a richer, more upscale look, driving more engagement from non-branded traffic, and highlighting the hotel's urban location as an ideal location for events - especially given the unique dining available in the hotel's famous restaurant.
 
  • The hotel Nikko wanted a more upscale site that provided higher consumer engagement.
  • The hotel wanted to drive more engagement, especially for non-branded keywords.
  • Reinforce meeting and event spaces to drive higher RFP engagement.
  • Showcase their famous restaurant ANZU and provide for cross promotion between the hotel and the restaurant.
 

Solutions

A Vibrant Website Backed by Marketing Strategy

Milestone's Santa Clara-based design team worked with the Hotel Nikko to create a vibrant new website that reflected the unique characteristics of the hotel. The new site was backed by a concentrated effort to leverage social media, local search and multiple promotion channels.
 
  • Created a responsive website that showcased the hotel's unique features
  • Deployed wedding, meeting, event and dining modules 
  • Created buzz around the hotel on social media through the use of social content marketing
  • Promoted the hotel on local search platforms including mapping engines
  • Leveraged paid media campaigns to drive additional key traffic
  • Made the website voice search friendly by adding frequently asked questions
 

Benefits

More Visitors, More RFPs

  • Site visits: Increased by 23% YOY.
  • Unique visitors: Increased by 20% YOY
  • Bounce rate: Decreased by 86% YOY
  • RFP submissions: Increased by 22% YOY
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